Userpilot

JUNE 12, 2024

A product marketing manager is a professional responsible for promoting and selling their company’s products. They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product. How much does a product marketing manager make? Get it here.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Product Innovation Educators

SEPTEMBER 2, 2024

These quantitative methods allow product managers to make data-driven decisions about product features, pricing, and market positioning. Portfolio Pricing: Considering how your product fits into your overall product lineup and pricing strategy. Consider your current pricing strategy.

User Testing 103

User Testing Product Research Market Research Research Software 103

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Userpilot

JUNE 19, 2024

A product marketing manager job description outlines the key responsibilities, must-have skills, and qualifications one needs to succeed in this role. The specific requirements for this role will vary depending on the company size, industry, and the product or service itself.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. Apply for this position. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Responsibilities.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

MARCH 8, 2022

Lena’s everywhere – one day she’s a product owner, the other she’s coaching people on how to improve their Linkedin skills and find their dream jobs in Product, next thing you know she’s publishing a book of short stories called “ The making of Product Managers ”.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

Roy Madden

APRIL 4, 2022

To understand how this works, let’s review a Leo Web Alert designed to track Amazon’s recent product launches: Leo Web Alerts: A powerful and intuitive search and tracking interface. In our example, we use a Company and Strategic Move Leo Concept to track all information about Amazon’s product launches. and apple.com).

Technical Review 78

Technical Review Engineering User Testing Artificial Inteligence 78

Userpilot

JUNE 28, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. Senior user acquisition manager(4-6 years) : This position involves leading user acquisition efforts, mentoring junior team members, and managing larger budgets and more complex campaigns.

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

Userpilot

JUNE 12, 2024

Collaborate with product teams to align marketing efforts with product launches and updates to improve product experience. Senior user acquisition manager(4-6 years) : This position involves leading user acquisition efforts, mentoring junior team members, and managing larger budgets and more complex campaigns.

Analytic Tools 52

Analytic Tools Data Visualization Research Software Customer Experience 52

Userpilot

JUNE 26, 2024

In this article, we will outline the typical journey for a user acquisition specialist, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. Collaborate with product teams to align marketing efforts with product launches and updates to improve product experience.

Data Visualization 40

Data Visualization Analytic Tools Research Software Customer Experience 40

Roy Madden

APRIL 4, 2022

To understand how this works, let’s review an AI Feed designed to track Amazon’s recent product launches: AI Feeds: A powerful and intuitive search and tracking interface Creating a (Feedly) AI Feed is a three-step process: Use AI Models to define the information you want to gather. and apple.com).

Technical Review 54

Technical Review User Testing Artificial Inteligence Research Software 54

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. It also describes valuable skills you need to learn and career paths within product management, among other things. There is no shortcut to becoming a B2B product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Userpilot

MARCH 15, 2022

Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. A go-to-market strategy is a comprehensive outline or guide on how to send your product to the market. Let’s get started! GTM strategy.

Research Software 76

Research Software Strategy Customer Experience User Testing 76

The Product Coalition

FEBRUARY 11, 2023

While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution. After comparing your product to your competitor, you should be able to clearly define your distinctive value prop. Four steps in creating a GTM.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Mind the Product

APRIL 27, 2017

Some product teams will use written methods across both the problem identification and solution definition steps, while others will use visual methods. Personally, I get positive results from detailed written requirements. And venture capitalists Ben Horowitz and David Weiden in “ Good Product Manager. Written Methods.

Framework 124

Framework User Testing Research Software Feedback Software 124

ProductPlan

DECEMBER 21, 2020

Product-led products require a quicker path to this realization. For a complex B2B product, the time-to-value might take weeks or months. With this product, the user can do something specific. Using this product makes them feel a particular, positive way. Onramps to Shift to Product-led Growth.

User Testing 106

User Testing Research Software Customer Experience Product Research 106

UX Studio

JUNE 30, 2023

San Jose, CA $150 – $199 / hr Website Development, Digital Design, Digital Strategy, Search Engine Optimization, SaaS and B2B Marketing Netrix Digital Netrix Digital is a woman-owned design company delivering world-class experiences. Their branding services include creating brand strategy, positioning, and product naming, among others.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Department of Product

OCTOBER 23, 2022

Since product development is often a blank canvas (particularly in startups) the sheer number of possible scenarios and opportunities you might want to explore can be overwhelming: Should we build a mobile app or not? Yes, we’re B2B but are we targeting small businesses or enterprise? Nothing stays static for long in product.

Research Software 52

Research Software Product Research Product Manager Product Management 52

Product Bookshelf

FEBRUARY 13, 2017

The breadth of knowledge you need to be an effective product manager is very complex. ” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. You’ll find a lot of great advice and fine points of product leadership.

Product Manager 81

Product Manager Product Management Management Management 81

Gainsight

MARCH 18, 2021

In fact, in my experience, a close partnership between PMM and CS throughout the product launch process is one of the secrets to a truly exceptional product launch. The best launches never catch high-value customers or power users off guard. Product launches will inevitably introduce change.

Product launches 93

Product launches User Testing Customer Feedback Customer Experience 93

Business Acumen Institute

SEPTEMBER 4, 2019

Value propositions are the benefits your customers perceive from using your product or your service: cost savings, time savings, revenue generation or a positive impact to daily life. This is vital because it provides a context around decision making: will what we want to do have a positive impact on revenue, and profit?

Research Software 40

Research Software User Testing Product Research B2C 40

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 90

B2B Feedback Software Product Marketing Customer Experience 90

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? With a proper marketing team, you can experience better conversion rates and greater demand for your product. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

B2B 74

B2B Research Software Feedback Software Customer Experience 74

Mind the Product

APRIL 24, 2018

What is our positioning? We could only conclude that we had launched the product with positioning that was too generic, and that our goal – to convert all Mac users around the world, instantly – was too broad. NPS Question: On a scale of 1-10 how likely are you to recommend the product to someone else?

User Testing 158

User Testing Customer Feedback Customer Experience Data Visualization 158

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 79

Feedback Software User Testing Product Research Strategy 79

ProductPlan

DECEMBER 21, 2020

Product-led products require a quicker path to this realization. For a complex B2B product, the time-to-value might take weeks or months. With this product, the user can do something specific. Using this product makes them feel a particular, positive way. Onramps to Shift to Product-led Growth.

User Testing 40

User Testing Research Software Customer Experience Product Research 40

Business of Software Conference

SEPTEMBER 7, 2022

We ask attendees for a conversation starter to put on their badges and, as ever, there are some common themes and some, err, slightly weird interests… Here are some topics of conversation this year… Topics mentioned more than once are listed once with multiple mentions given an indication of their popularity. Remote-first.

Research Software 10

Research Software Feedback Software User Testing Finance 10

Userpilot

MARCH 18, 2021

Their efforts all reflect how you position your product and the type of customer you attract. Customer Retention Strategy #1 – The Importance of Positioning and Managing Expectations. Take a look at how these companies position themselves: Product Onboarding Tool. vs. A Product Onboarding Tool for Startups.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

BrainMates

APRIL 30, 2018

Jen Marshall: An executive in a large Telco has come up with a new product idea. This new idea is going to leverage artificial intelligence to better serve B2B customers with targeted advertising solutions to end customers, or real people out on the street. So if it’s a B2B environment, it’s a discussion with them.

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

The Product Coalition

JULY 4, 2023

This article will benefit anyone who’s considering a launch on Product Hunt and looking for a strategy that will get results. We’re confident of our product, but here’s the rub: Nitro is intended for companies, and B2B products are notoriously hard to promote on Product Hunt.

Customer Experience 114

Customer Experience B2B ChatGPT Reporting Tools 114

Usersnap

FEBRUARY 23, 2022

Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. In order to understand customer needs, get more customer feedback , and use it actionably, the rise and importance of SaaS product management within digital companies are “mooning” ??. Product Testing ?

Feedback Software 59

Feedback Software Research Software User Testing Systems Review 59

B2B Product Management

FEBRUARY 27, 2023

A product manager needs to be able to understand the needs of all these groups and be able to meet them all in a way that is beneficial to the product. key Takeaway: A background in engineering can help a product manager become more technical in nature and better understand the product.

Engineering 40

Engineering Product Manager Product Management User Testing 40

Userpilot

MAY 26, 2024

Channel choice depends on your preferences, but in-app surveys work best for B2B SaaS as they help you collect quick and contextual data. Send another survey post-delivery or installation to assess the ease of the delivery process, clarity of communication during delivery, and the actual handover of the product.

Customer Experience 76

Customer Experience Customer Feedback Product Research User Friction 76

The Product Coalition

JUNE 20, 2019

What is Technical Product Management about? What is a Technical Product Management interview like? While explaining what is involved with a Technical PM position is beyond the remit of this article , it is important to understand those distinctions that justify a certain interviewing style.

Analytic Tools 61

Analytic Tools User Testing Data Visualization Product Manager 61

Userpilot

JULY 30, 2019

If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one. If product launches were easy, then everyone’s product would be a hit. Having said that, you’re in a much better position now than you were when you launched product number one.

User Testing 92

User Testing Product Research Webinar Customer Experience 92

The Product Coalition

APRIL 24, 2023

By addressing user experience feedback, product teams can minimize negative reviews, churn, and ultimately a failed product launch. Addressing customer needs and pain points can create a more positive customer experience and reduce the likelihood of customers switching to competitors. That reduces risk.

Feedback Software 103

Feedback Software Analytic Tools User Testing Customer Feedback 103

Department of Product

AUGUST 2, 2020

If you’re aiming to launch a new product in the B2B space your vocabulary may need to alter slightly to cater to a different audience. What’s the business strategy and what’s the product strategy? What role can content play in helping the product achieve its goals? Sign up for the weekly Product Briefing.

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52