B2B Positioning Product launches User Friction 
Amplitude
FEBRUARY 1, 2021
A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. Or is it to delight existing customers?
Userpilot
MARCH 15, 2022
Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets.
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Userpilot
MARCH 8, 2022
In her classes, she teaches a structured and sustainable approach to continuous discovery that helps product teams infuse customer input into their daily product decisions. In 2021, Torres published her book “Continuous Discovery Habits” on how to foster the habits of sustained discovery in product teams.
The Product Coalition
FEBRUARY 11, 2023
While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution. Get feedback from at least five customers, but many as possible. Make small bets with minimum viable products (MVP). Steps in figuring out your target customer.
Mind the Product
APRIL 27, 2017
Different written and visual methods can be used to detail problems that target user experience as pain points. A separate set of both written and visual techniques can be used to define solutions that should be implemented in software to address the pain points. Product Requirements in B2B Software Markets.
ProductPlan
DECEMBER 21, 2020
Wes Bush of the Product-Led Institute has literally written the book on product-led growth and joined ProductPlan co-founder Jim Semick on a recent webinar to discuss this and other related topics. What is Product-Led Growth? The traditional sales model for almost anything is a potential customer interacting with a salesperson.
Userpilot
MARCH 18, 2021
A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. We have also asked experts from each department about their Customer Retention Strategy – so let’s dive in!
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