Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 92

Feedback Software Analytic Tools B2B Embedded Analytics 92

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to do this successfully, you need to have a solid customer engagement strategy in place. Hyper- personalize in-app communication and customer experiences.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. Analyzing user sentiment can unlock valuable insights that improve customer satisfaction, and skyrocket retention. What are B2B customer satisfaction surveys?

Product Research 92

Product Research Customer Satisfaction User Testing Customer Feedback 92

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Research Software 86

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. Why customer experience is an essential ingredient for retention and revenue. Look no further!

Customer Experience 92

Customer Experience B2B User Testing Customer Feedback 92

The Product Coalition

OCTOBER 26, 2020

That’s undeniable that a stand-out user interface and convenient user experience help sell products. When looking at the beautiful design, we often don’t even know who has created such a smooth digital experience. This team analyzes customers and online users’ needs to create attractive and effective solutions.

Customer Experience 91

Customer Experience Research Software User Experience User Testing 91

Gainsight

MARCH 19, 2024

In the realm of B2B software, Gen AI holds immense potential to transform the way companies interact with their customers, stakeholders, and users—and even the way companies develop products. This shift in user experience is expected to enhance productivity and efficiency in the workplace.

Data Visualization 52

Data Visualization B2B Generative AI Customer Experience 52

Mind the Product

JUNE 28, 2018

In an enterprise setting, the buyer writes the cheques, and enterprise users can love the product without ever writing a cheque. Within B2B, there are nearly always multiple buyer personas to be considered – decision-maker, influencer, champion, etc. Value vs User Experience. Disproportionate Customers.

B2C 137

B2C B2B User Testing Feedback Software 137

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 83

Customer Experience User Testing Analytic Tools Feedback Software 83

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? That way, you can deliver hyper-personalized experiences that speak directly to their needs. The most common variables used in B2B segmentation. What is B2B market segmentation?

Analytic Tools 79

Analytic Tools Customer Experience B2B Data Visualization 79

Userpilot

JANUARY 27, 2023

Whichever model you choose for your product, there are things you can do to help your users convert. So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates? TL;DR Free trials drive PLG by providing users with a chance to experience the product value. What is it?

Feedback Software 91

Feedback Software Analytic Tools B2B Data Visualization 91

Userpilot

OCTOBER 16, 2022

Our 15 customer intimacy strategies include the following: Mapping the customer journey and listing all touchpoints to get a holistic view of the user journey. Using advanced segmentation to personalize the product experience based on user behavior, use case, product usage , and so on. What is customer intimacy?

User Testing 95

User Testing Feedback Software Research Software Analytic Tools 95

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 90

Feedback Software Analytic Tools Research Software User Testing 90

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. They act as referrals, answer questions and eventually, help you with user-generated content. Create your user persona to gather important information about your target audience. B2B SaaS customer journey map.

Feedback Software 71

Feedback Software B2B Customer Feedback Customer Experience 71

Userpilot

JANUARY 17, 2023

Enhance retention : A seamless customer experience motivates customers to stick with your brand. There are three main types of user experience friction : emotional, interaction, and cognitive. Interaction friction occurs when the product’s interface is confusing or not easily navigable for users. Slack’s feedback survey.

Customer Experience 91

Customer Experience Analytic Tools Feedback Software Data Visualization 91

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. B2B SaaS marketing (down market). Shorter sales cycles.

Enterprise 91

Enterprise Strategy Marketing Outbound 91

Userpilot

OCTOBER 1, 2022

Collect user data with welcome screens and personalize the adoption flow. To leave customers with positive first impressions, create a personalized onboarding experience that fits your customer’s needs. To do this, you first need to collect customer data, you can use a simple form or a welcome screen after the user has signed up.

Feedback Software 92

Feedback Software Research Software User Testing Onboarding KPIs 92

Userpilot

NOVEMBER 13, 2023

Increased customer satisfaction and retention rate , along with greater customer loyalty and company growth, are just some of the benefits of an effective customer enablement strategy. Provide in-app customer support resources so users can troubleshoot and find solutions instantly.

Feedback Software 90

Feedback Software Data Visualization Analytic Tools User Testing 90

Userpilot

JUNE 28, 2023

With solid in-app marketing strategies, you’ll keep users engaged, help them experience your product’s value, and increase long-term retention. But the big question remains: how do you know what in-app communication to implement and when to trigger them in the user journey? This article provides an answer.

Feedback Software 87

Feedback Software Analytic Tools User Testing Product Research 87

Userpilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. What is a monetization strategy?

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

OCTOBER 31, 2023

Free trials can impact cash flow and revenue generation, especially if a significant portion of trial users don’t convert into paying customers. This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time.

Feedback Software 79

Feedback Software Research Software User Testing Onboarding KPIs 79

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 81

Research Software Strategy Customer Experience User Testing 81

Userpilot

NOVEMBER 12, 2023

What are the challenges of the Blue Ocean strategy? Melissa shares her experiences of launching and growing innovative products in new markets and the lessons she learned from them. TL;DR Blue Ocean is a business strategy where a company brings innovative products to new markets with no competition. Let’s get right into it!

User Testing 100

User Testing Research Software Analytic Tools Feedback Software 100

Userpilot

NOVEMBER 29, 2023

A heatmapping tool for collecting user engagement data and enhancing user experience. A tool designed for creating an ideal user persona to guide product development and build a user journey map. Product Development Workflows : You can streamline your development strategy in a shared, visual space.

Data Visualization 83

Data Visualization Research Software Feedback Software Analytic Tools 83

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? This is a question every customer success manager must address in order to turn free users into paying customers. TL;DR The free trial conversion rate is the percentage of users that upgrade from a free trial to a paid account. Userpilot can help.

Feedback Software 82

Feedback Software Onboarding KPIs Strategy Customer Experience 82

Userpilot

MAY 26, 2024

Key takeaways The marketing funnel in B2B SaaS guides potential customers from awareness to customer retention , focusing on streamlining the customer journey through various stages, including TOFU, MOFU, and BOFU. Key Takeaways : The marketing funnel in B2B SaaS is essential for guiding potential customers from awareness to retention.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Data Visualization 52

UX Planet

JANUARY 18, 2024

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. This process, often undervalued in real-world scenarios, is crucial for understanding user behaviors, needs, and preferences. It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights.

Data Visualization 77

Data Visualization User Testing Research Software Product Research 77

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? North Star Metrics align teams to work towards the same goal of creating and satisfying loyal customers and to make the success of a growth strategy transparent. The moment the user experiences the value your product provides it's called the Activation point.

B2C 89

B2C Onboarding KPIs Analytic Tools B2B 89

Userpilot

MAY 14, 2024

Customer behavior models also help them improve user experience and boost customer retention. Userpilot can help you track user activity in real time, generating data that power a comprehensive customer behavior model. Create targeted marketing strategies. Improve customer experience and increase retention.

Data Visualization 94

Data Visualization User Testing Analytic Tools Customer Experience 94

The Product Coalition

FEBRUARY 15, 2019

In the world of B2B As the saying goes, there is always a first time… When I first happened to create the B2B design personas, I realized they are quite different from the B2C personas I was so accustomed to at a time. those who rule the business (the decision makers) and those who actually utilize the product (the end users).

B2B 60

B2B Data Visualization User Testing Customer Experience 60

Userpilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Psychographic data such as the user’s core, values, religious views, hobbies, and interests. Demographic data includes characteristics such as age, gender, education, and job.

Data Visualization 96

Data Visualization User Testing Customer Experience Customer Feedback 96

Userpilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Want to see how Userpilot can help you execute your freemium strategy?

Feedback Software 77

Feedback Software Analytic Tools User Testing Strategy 77

The Product Coalition

JUNE 15, 2020

And does focusing on a product-led growth strategy make you a Growth Product Manager? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. A product-led growth strategy.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

The Product Coalition

APRIL 4, 2019

When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? Consider merging B2E and B2B domains at first. Employee apps and apps for B2B may have different domain maturity levels.

B2C 66

B2C B2B User Testing Data Visualization 66

The Product Coalition

FEBRUARY 3, 2022

This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. The identification of metric is driven by the goal to be achieved, which is mainly guided by the product strategy and leadership within the organization.

Data Visualization 153

Data Visualization Customer Feedback User Testing Analytic Tools 153

Userpilot

JULY 14, 2022

Tech-touch customer success offers a highly-relevant and personalized experience to your customer while also being automated using software. What’s better, any SaaS business can leverage tech-touch strategies to increase customer loyalty and scale customer success more efficiently. Best practices for a successful tech-touch strategy.

Feedback Software 90

Feedback Software Technical Review User Testing Customer Experience 90