Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market. Her throughline? Its something you sharpen.

Analytic Tools 156

Analytic Tools User Testing B2B Weak Development Team 156

Product Management University

SEPTEMBER 11, 2024

Learn Targeted Skills in Small Chunks On the Go Today, Product Management University announced the availability of 15 new micro learning courses for high technology product managers in B2B. As workloads grow heavier and product management teams are asked to do more, there’s less time to learn new skills or keep current skills sharp.

Product Manager 264

Product Manager Product Management User Testing Technical Review 264

Product Innovation Educators

AUGUST 14, 2023

He is convinced that product is the single most important success driver for tech companies, which is why he founded Prodify to share what he learned from being an advisor to over 50 tech companies to realize their full potential. Ben has led successful technology products for the last 25 years. He

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

Mind the Product

DECEMBER 14, 2017

And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. For example, Metacritic , the ratings website that hands out scores out of 100 based on weighted critic review scores, scores famous shows such as The Big Bang Theory and 2 Broke Girls at merely 57 and 66 respectively.

B2B 146

B2B Research Software User Testing Automotive 146

The Product Guy

SEPTEMBER 27, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Product Talk

APRIL 9, 2025

To adequately cover this topic, we are going to get into the nitty-gritty of the technical underpinnings of APIs. If you need help getting up to speed on these technical details, be sure to read last weeks article. With consumer and B2B products, we put a ton of time and energy into our onboarding process. Alright, lets dive in.

Product Research 135

Product Research Software Review User Testing Technical Review 135

Intercom, Inc.

AUGUST 21, 2019

Some 84% of people trust online reviews as much as a personal recommendations, reason enough why every business should be concerned with who reviews their product and what they have to say about it. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites.

Software Review 172

Software Review Technical Review Reporting Tools Research Software 172

The Product Guy

OCTOBER 25, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

The Product Guy

NOVEMBER 29, 2019

This is largely caused due to not researching enough around the market you are building for understanding the target audience and spending enough time with your customers to build empathy for them and understand their pain points. After hitting the market and failing, Glass has since pivoted to a B2B model and have changed their strategy.

User Testing 305

User Testing Customer Experience User Friction Customer Feedback 305

Product Management University

JANUARY 27, 2023

Voice of the Customer (VoC) data gives B2B organizations deeper insights into the business of their target customers so they can build, market, sell, and deliver higher-value products and services that lead to more consistent and predictable growth. In B2B though, voice of customer data is used for more than just products.

Data Visualization 130

Data Visualization B2B User Testing Customer Feedback 130

Userpilot

DECEMBER 31, 2024

According to user review platforms, their plans start at $7,000/year. Userpilot is perfect for non-technical teams. Ease of use: User-friendly interface and workflows for fast adoption by non-technical teams. Just like Userpilot, its a full-suite product experience platform with analytics, feedback, and engagement layers.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

OCTOBER 27, 2022

Back in 2013, the entrepreneur founded and single-handedly organized B2B Rocks , a SaaS conference that today gathers over 1500 founders, investors, and industry leaders. Where does your interest in SaaS and tech come from? I was passionate about tech and coding. None of us had technical skills.

Technical Review 118

Technical Review Software Review Systems Review Data Visualization 118

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. it is the same as a car manufacture ally with software startup working on AI tech to develop autonomous eclectic car AI-based apps.

Startups 157

Startups Strategy Technical Review B2B 157

Mind the Product

AUGUST 23, 2019

Technical, regulatory, and patents. Partner Interviews – In a B2B context, test for viability and feasibility by listening and talking directly with your partners. It provides relatively strong evidence due to its nature of a specific customer experience that delivers value manually with people in lieu of technology alone.

Technical Review 194

Technical Review Feedback Software User Testing Systems Review 194

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. This trend shows no signs of slowing down.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

The Product Guy

JANUARY 5, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. Therefore, the first question any aspiring agile startup should answer for itself is simple: is it a sales-driven, product-driven, or tech-driven enterprise?

Agile 195

Agile Startups Technical Review Software Review 195

Arkenea

FEBRUARY 23, 2025

This is a problem I see not just with tech entrepreneurs but also on a regular basis with product managers at the B2B companies we work with at SiriusDecisions. Going back to tech, if there’s no feedback, whatever enhancement that is later added to the product may not be intuitive.

User Testing 98

User Testing Feedback Software Research Software Customer Feedback 98

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Krishna is an author, enjoys writing blogs and tutorials on anything technology.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Intercom, Inc.

NOVEMBER 18, 2019

B2C companies were twice as likely as B2B companies to be satisfied with their chatbot investments, perhaps due to the fact that B2C queries are generally more repetitive and less complex than B2B ones. The most satisfied industries were tech (73%), retail (67%), manufacturing (57%), and healthcare (56%).

User Testing 42

User Testing Product Research Banking B2C 42

Product Management University

JULY 31, 2023

The career paths for sales engineers (SEs) and solution consultants (SCs) are wide open due to the blend of business and technical skills, sales skills and positioning expertise required to succeed in this role. Provide technical expertise during the sales process. Are Sales Engineers and Solution Consultants the Same?

Feedback Software 130

Feedback Software Consulting Engineering Technical Review 130

The Product Coalition

SEPTEMBER 2, 2021

fintech firms are using powerful technologies to make financial services digital, accessible, and affordable for a greater number of individuals and businesses. These fintech companies and startups have earned a spot on this list due to their impressive technology and socially conscious approaches to finance.

Analytic Tools 139

Analytic Tools Data Visualization Artificial Inteligence Startups 139

The Product Guy

FEBRUARY 18, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Mironov Consulting

DECEMBER 29, 2022

Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue.  Or B2B software services companies work the other side of the problem.  The

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

Product Talk

APRIL 5, 2023

Ellen is the Senior Director of Product Management at Orion Labs , a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security. Review chapter 8 of Continuous Discovery Habits for more tips on how to get unstuck. I’ll add that to our solution space.”

Engineering 277

Engineering Feedback Software Product Research Technical Review 277

Product Innovation Educators

JULY 17, 2023

On the other hand, there are all kinds of new technologies like AI, biosciences, and new opportunities in the medical field. These technological possibilities should generate all kinds of new product opportunities. [7:38] ” LEGO has a B2B business called LEGO Education, which sells learning products to schools and teachers.

Telecommunications 255

Telecommunications Research Software Feedback Software User Testing 255

Product Talk

FEBRUARY 2, 2022

This is because they have a depth of knowledge of what’s possible technically. Ellen is the Senior Director of Product Management at Orion Labs , a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security. Engineers often generate the best solutions.

Product Research 304

Product Research User Testing Engineering Testing 304

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

JULY 14, 2022

Tech-touch customer success offers a highly-relevant and personalized experience to your customer while also being automated using software. What’s better, any SaaS business can leverage tech-touch strategies to increase customer loyalty and scale customer success more efficiently. A tech-touch model is not the same as a low-touch.

Feedback Software 98

Feedback Software Technical Review User Testing Customer Experience 98

The Product Coalition

MARCH 23, 2022

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. Markets need solutions. It depends.

Framework 160

Framework Reporting Tools Technical Review Systems Review 160

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus. 3 Brand stretch.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Krishna is an author, enjoys writing blogs and tutorials on anything technology.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Lenny Rachitsky

JULY 30, 2024

To answer your questions in the most comprehensive way possible, I teamed up with Palle Broe to analyze how leading tech companies are approaching AI pricing and, from that, create a framework to help you make decisions about how to price your own AI products and features. Put them together, and things get dizzying.

Artificial Inteligence 145

Artificial Inteligence Technical Review Customer Feedback Feedback Software 145