Arkenea

FEBRUARY 23, 2025

This is a problem I see not just with tech entrepreneurs but also on a regular basis with product managers at the B2B companies we work with at SiriusDecisions. Going back to tech, if there’s no feedback, whatever enhancement that is later added to the product may not be intuitive.

User Testing

Product Talk

APRIL 9, 2025

To adequately cover this topic, we are going to get into the nitty-gritty of the technical underpinnings of APIs. If you need help getting up to speed on these technical details, be sure to read last weeks article. With consumer and B2B products, we put a ton of time and energy into our onboarding process. Alright, lets dive in.

Product Research

Alchemer Mobile

JUNE 23, 2025

High-competition industries – In sectors like tech, retail, CPG, financial services, and healthcare, where customer choice is abundant, brand perception can be the edge that wins—or loses—market share. Review data quarterly – Regularly analyze results to uncover trends, risks, and opportunities, and adjust strategy as needed.

Branding

Arkenea

APRIL 10, 2025

This approach can free up internal resources, reduce time to market, and provide access to niche skills, especially in emerging technologies such as artificial intelligence, blockchain, and the Internet of Things. For regulated industries, perform penetration testing and code reviews by certified security auditors.

Analytic Tools

Centercode

JULY 25, 2025

Delta is the next generation of beta testing, leveraging Centercode technology to automate time consuming tasks while increasing user engagement and test results. Whether you're in marketing, design, or engineering, referencing “Technical Tina” or “Manager Mike” creates alignment around user goals and frustrations.

User Testing

UX Planet

JANUARY 22, 2025

YellowTasks; BrownQuestions Civians target audience were B2B users with C-Suite titles working in credit unions, and had prior experience with CSR activities As we attempted recruitment along these lines, we realized this posed a HUGE challenge. By creating an Affinity Map out of our findings, we were able to group common themes together.

Data Visualization

Userpilot

MARCH 30, 2025

Ask users to leave reviews on the app store to add social proof to your app. Asking current users to review your app to increase trust and encourage the algorithm to display your app to more users. comparison posts, product lists, reviews, etc.) One standout example of a B2B SaaS company excelling at social media is Gong.

Research Software

Userpilot

MAY 17, 2025

In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Review competitor apps for languages supported. Everyone enjoys using mobile apps in their native language.

Analytic Tools

Usersnap

DECEMBER 20, 2024

Try Usersnap for Announcements Try Usersnap Now Best Other Companies Examples of Release Note Practices Top tech companies know the power of great release notesthey set the bar high with updates that are clear, engaging, and user-focused. For example, Previously, users had difficulty finding files due to search limitations.

Data Visualization

Userpilot

JULY 17, 2025

In B2B SaaS, a monthly average churn rate of 3-5% is normal. Overall B2B median: ~ 3.5% Enterprise clients stick around longer due to higher switching costs and longer contracts. In fact, 83% of satisfied customers are willing to refer others, according to Texas Tech research. What is a good average churn rate?

User Testing

Product Talk

AUGUST 13, 2025

EQS Group is a B2B SaaS company headquartered in Munich, and Moritz’s team focuses on what’s next—greenfield initiatives, AI opportunities, and long-term visioning. Claudia’s team was building a new B2B platform to consolidate several legacy tools—each with different menus, features, and users. “We One big pain point?

Feedback Software

UX Planet

JUNE 13, 2025

Leaving the familiar, borderless world of international tech for more local, public-sector environments — where you might be seen as an outsider — can be daunting. Unfortunately, due to the nature of design tasks, especially in-house B2B design, it’s often viewed as a supportive function rather than core. A good question.

User Testing

Lenny Rachitsky

APRIL 20, 2025

Don’t fear AI replacing developers—instead, recognize that AI tools increase the ROI of technology investments, potentially leading to more engineering hiring at companies with ambitious tech goals.

Software Review

Userpilot

JULY 24, 2025

This email marketing play works great for B2B tools with long setup times. Early feedback email with good intent, but poor execution due to lack of clickable responses. They’re trying to understand specific blockers like technical barriers or internal delays. The biggest issue? It’s not actionable.

Customer Experience

Mind the Product

AUGUST 28, 2017

He has been the product manager for this B2B audience. The API has been used to build over a million fundraising pages to date: “If each page owner raised even just £100, then that’s a lot of life-changing value coming from our API technology.” The backlog is reviewed once a week and the entire team is encouraged to add items.

Analytic Tools

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

Analytic Tools

Intercom, Inc.

JUNE 22, 2021

The COVID-19 pandemic has upended entire industries, forcing rapid change in the ways companies do business and dramatically accelerating the adoption of new technologies. Below, we take a closer look at the top three trends in the sales tech landscape to consider when choosing the right software for your sales organization.

Reporting Tools

The Product Guy

MAY 7, 2020

Relative to other standard roles defined in an organization such as Ops, Marketing, Tech etc., Often, this is due to resource constraints rather than a lack of understanding of a PM role. This includes Tech estimates (at least T-shirt sizing) and resources identified for the projects. Data vs Intuition.

Technical Review

The Product Guy

AUGUST 1, 2019

Since there was no active grooming or planning session with the engineers, daily standups played the role of requirement review meetings. The team also agreed to initiate a weekly meeting to review and clarify requirements and to estimate the user stories. Long standups.

Weak Development Team

The Product Guy

APRIL 9, 2019

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). No formal stakeholder review as this is meant to be the first version that will undergo many iterations and refinements.

Feedback Software

Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market. Her throughline? Its something you sharpen.

Analytic Tools

Product Management University

SEPTEMBER 11, 2024

Learn Targeted Skills in Small Chunks On the Go Today, Product Management University announced the availability of 15 new micro learning courses for high technology product managers in B2B. As workloads grow heavier and product management teams are asked to do more, there’s less time to learn new skills or keep current skills sharp.

Product Management

Product Innovation Educators

AUGUST 14, 2023

He is convinced that product is the single most important success driver for tech companies, which is why he founded Prodify to share what he learned from being an advisor to over 50 tech companies to realize their full potential. Ben has led successful technology products for the last 25 years. He

Technical Review

Mind the Product

DECEMBER 14, 2017

And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. For example, Metacritic , the ratings website that hands out scores out of 100 based on weighted critic review scores, scores famous shows such as The Big Bang Theory and 2 Broke Girls at merely 57 and 66 respectively.

B2B

The Product Guy

SEPTEMBER 27, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Research Software

Intercom, Inc.

AUGUST 21, 2019

Some 84% of people trust online reviews as much as a personal recommendations, reason enough why every business should be concerned with who reviews their product and what they have to say about it. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites.

Software Review

The Product Guy

OCTOBER 25, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools

The Product Guy

NOVEMBER 29, 2019

This is largely caused due to not researching enough around the market you are building for understanding the target audience and spending enough time with your customers to build empathy for them and understand their pain points. After hitting the market and failing, Glass has since pivoted to a B2B model and have changed their strategy.

User Testing

The Product Guy

JANUARY 27, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools

Product Management University

JANUARY 27, 2023

Voice of the Customer (VoC) data gives B2B organizations deeper insights into the business of their target customers so they can build, market, sell, and deliver higher-value products and services that lead to more consistent and predictable growth. In B2B though, voice of customer data is used for more than just products.

Data Visualization

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B

Intercom, Inc.

OCTOBER 27, 2022

Back in 2013, the entrepreneur founded and single-handedly organized B2B Rocks , a SaaS conference that today gathers over 1500 founders, investors, and industry leaders. Where does your interest in SaaS and tech come from? I was passionate about tech and coding. None of us had technical skills.

Technical Review

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. it is the same as a car manufacture ally with software startup working on AI tech to develop autonomous eclectic car AI-based apps.

Startups

Mind the Product

AUGUST 23, 2019

Technical, regulatory, and patents. Partner Interviews – In a B2B context, test for viability and feasibility by listening and talking directly with your partners. It provides relatively strong evidence due to its nature of a specific customer experience that delivers value manually with people in lieu of technology alone.

Technical Review

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. This trend shows no signs of slowing down.

Reporting Tools

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

Customer Experience

The Product Guy

JANUARY 5, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools