Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Product Talk

APRIL 20, 2022

Sally and Jim are equipped with a clear customer segment profile—first-time podcasters—and a clear value proposition—help them grow their podcast audience. Sally and Jim might set the following directional outcome: increase the average audience size for our podcast customers. Sally and Jim don’t have any customers.

Product Research 245

Product Research Startups User Testing User Friction 245

Gainsight

OCTOBER 3, 2019

The business-to-business (B2B) industry has recently undergone a massive evolution. In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition. The best way to uncover your customers’ priorities is by—you guessed it—asking them.

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

The Product Coalition

JUNE 26, 2022

Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. The Core Idea of The Mom Test You shouldn’t ask people whether your business idea is good.

User Testing 118

User Testing Customer Feedback Customer Experience Product Research 118

Ronke PM

OCTOBER 5, 2023

Table of Contents What is customer-centricity? Essential customer experiences to consider. Final thoughts Those products that have changed us and made our lives easier, or even enhanced humanity, have that impact and reach because the people who built those products emphasize customer-centricity above all else.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

FEBRUARY 19, 2024

The drop-off rate is one of the key product metrics to track to improve the customer experience. TL;DR The drop-off rate is the percentage of users who start an action or process but don’t complete it. To lower drop-offs, provide users with proactive support via a resource center and in-app guidance. How to calculate it.

Analytic Tools 93

Analytic Tools Data Visualization Onboarding KPIs User Testing 93

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 77

Customer Feedback User Testing Feedback Software Product Research 77

Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates.

Analytic Tools 95

Analytic Tools User Testing Research Software Feedback Software 95

The Product Guy

NOVEMBER 29, 2019

This is largely caused due to not researching enough around the market you are building for understanding the target audience and spending enough time with your customers to build empathy for them and understand their pain points. How Products Fail Without Customer Empathy. First Principles of customer empathy.

User Testing 159

User Testing Customer Experience User Friction Customer Feedback 159

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 93

Feedback Software Analytic Tools Data Visualization Customer Feedback 93

The Product Coalition

NOVEMBER 29, 2021

During discovery, user interview is a well-known practice to understand the customer requirement and pain-point, however other alternatives help understand the customer problem more effectively and efficiently. For example, pain points in the customer journey are backed by data insights.

Data Visualization 169

Data Visualization Feedback Software Agile Product Research 169

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 86

Customer Experience User Testing Analytic Tools Feedback Software 86

Userpilot

OCTOBER 6, 2022

How can you analyze customer behavior in-app to deliver unparalleled in-app experiences? What customer data can you collect to derive valuable insights and improve retention? In this piece, we’ll cover everything you need to know about customer behavior analysis. Hotjar — for recording user behavior in-app.

Analytic Tools 91

Analytic Tools Feedback Software User Testing Customer Experience 91

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. As companies scale, they often cannot satisfy customer needs equally well. Build a product that users love by delivering value and a good product experience. They lack vision and lead nowhere.

Analytic Tools 91

Analytic Tools Feedback Software Product Research User Testing 91

Userpilot

FEBRUARY 10, 2023

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. TL;DR A persona is a visual compilation of your customer’s problems, emotions, desires, jobs-to-be-done , and goals. Why is creating personas important?

Research Software 92

Research Software User Testing Analytic Tools Feedback Software 92

Userpilot

MAY 30, 2022

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Needs-based segmentation involves segmenting customers into groups based on their problems and needs. Why is needs-based segmentation important?

Data Visualization 96

Data Visualization Feedback Software Research Software Analytic Tools 96

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. A CRM for Product.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

UX Planet

FEBRUARY 1, 2024

Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using the interface. UX User personas are like detailed maps that guide the development of a product to meet specific user needs. The choice should be driven by your specific context and objectives.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

The Product Coalition

FEBRUARY 11, 2023

Get feedback from at least five customers, but many as possible. The Target Customer As cliché as it might seem, one of the first things to do when preparing your product for the market is to consider your customer. Steps in figuring out your target customer. Make small bets with minimum viable products (MVP).

User Testing 78

User Testing Research Software Feedback Software Strategy 78

UX Studio

MARCH 30, 2024

By carefully selecting participants who represent the target audience, researchers can gather meaningful insights into that specific user group’s behaviors, needs, and pain points. It’s usually effective when the company has an easy way to reach users – like a mailing list or newsletter.

User Testing 67

User Testing Research Software Customer Experience Product Research 67

The Product Guy

SEPTEMBER 12, 2019

I work in the B2B sector where very few people would consider themselves to be “heroes” or “rockstars”, and I was intrigued to see what results these questions would produce. In Innovation Games, Luke Hohmann uses this within games to produce effective customer research. or “what would make you a rockstar?”. Make discovery memorable.

Product Research 131

Product Research Data Visualization Reporting Tools Product Management 131

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. Table of Contents. What Is Freemium? What Is Freemium?

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Userpilot

MARCH 8, 2022

In her classes, she teaches a structured and sustainable approach to continuous discovery that helps product teams infuse customer input into their daily product decisions. Susan Stavitzski – Customer-Driven Product Person and Product Leader. Teresa Torres is an internationally renowned author, speaker, and coach.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Business of Software Conference

DECEMBER 28, 2023

Search Amazon for customer reviews on industry-related products or books. To make her point, she briefly describes findings from a few academic studies suggesting that personalised characteristics matter in copy and content. There’s a sense that B2B copywriting is [boring], right? Polished copy isn’t noticeable.

Software Review 59

Software Review Research Software Feedback Software User Testing 59

Userpilot

FEBRUARY 5, 2024

But, how can you maximize this metric to attract more customers organically and cultivate product-led growth ? You can calculate the free trial conversion rate by dividing the number of free trial users who upgrade to a paid subscription by the total number of trial users. However, this benchmark increases to 25% in B2B.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Userpilot

APRIL 23, 2021

Things to remember when creating a user persona What not to focus on when creating a user persona – user persona mistakes Why is it important to create user personas? SaaS User Persona Example -Userpilot: Product Manager 2. SaaS User Persona Example-Userpilot: Product Marketing Manager 3.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. John is the co-founder of PricingSaas , a competitive intelligence product that uses AI to summarise pricing changes across the B2B SaaS industry. What product pricing questions to ask customers?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Remember, the biggest thing keeping SaaS businesses from potential customers is the right plan of action. B2B SaaS marketing (down market).

Enterprise 94

Enterprise Strategy Marketing Outbound 94

Userpilot

MARCH 15, 2022

They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more.

Research Software 84

Research Software Strategy Customer Experience User Testing 84

Userpilot

APRIL 25, 2024

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry. A key aspect of market research is analyzing customer attitudes and usage.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. Analyzing user sentiment can unlock valuable insights that improve customer satisfaction, and skyrocket retention. Let’s begin.

Product Research 94

Product Research Customer Satisfaction User Testing Customer Feedback 94

Userpilot

NOVEMBER 22, 2022

A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. A user persona is a fictional character whose characteristics and goals mimic those of your ideal customer. User segments are relatively high-level categorical classifications of groups of people.

User Testing 95

User Testing Research Software Customer Experience Feedback Software 95

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. This includes product managers , marketing managers , customer success managers , and anyone else who wants to learn how to attract more users, improve the user experience, and increase product adoption. But how do you do that? Product management and leadership speakers.

Customer Experience 100

Customer Experience User Testing Customer Feedback Research Software 100

Gainsight

JUNE 28, 2021

A key part of this strategy is to build and use customer health scores, a functionality Gainsight created in its own customer success platform for all its customers. While scoring based on product adoption is used by many companies, that alone is not enough to get a holistic health of your customers.

User Testing 59

User Testing Customer Experience Customer Feedback Onboarding KPIs 59

Userpilot

FEBRUARY 21, 2022

The most useful performance indicators include the visitor-to-sign-up rate, the sign-up-to-PQL rate, the PQL-customer rate, the sign-up-to-customer rate , and the activation rate. The post-launch phase is all about user onboarding. What pain points does it solve that other players on the market don’t?

Research Software 94

Research Software Feedback Software Onboarding KPIs Product launches 94

Userpilot

APRIL 20, 2022

But not too much that free users don’t see the need to upgrade. As much as I’d like all free users to become paying customers, that’s sadly not the case and may never be. Leverage product usage data to understand how users engage with your app and figure out their pain points. It’s simple.

Analytic Tools 93

Analytic Tools Feedback Software Data Visualization User Testing 93