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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. In this episode Chief Operating Officer at the Wikimedia Foundation Janeen Uzzell walks us through her mission for the Wikimedia Foundation and her fight towards knowledge equity. Later’s Farhan Virji on adapting B2C support strategies for B2B teams.

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Who is “the Customer?” by Luke Taylor

Mind the Product

Before the Cloud, software had to be sold into a central decision maker – a CIO or CTO – and then rolled out across the company’s desktop-user base. B2B Metrics now are More Like B2C Metrics. Rate of growth is vital and you only get one chance to impress the first user.

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Hiring a Head of Product

Mironov Consulting

I’m specifically excluding roles that are primarily development management: VP Engineering, CTO, CIO, Director of Development, Engineering Manager, Project Office, or Agile Transformation Leader. I do see a big divide between B2C and B2B/enterprise products, and therefore their product managers. And I almost never buy it.

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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

The customer or user acquisition strategy is product-led and follows this concept of land and expand. It’s the idea that a product is instead of being sold tops-down, say you will sell to a CTO or a CFO or whoever on the C-suite, it is bottoms-up as in a developer would bring in an Atlassian product like Jira, and would use that.

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Product-Led Growth Index 2022

Gainsight

We have seen companies achieve durable growth and success by deploying a PLG model across different market segments in B2B and B2C. Chief Technology Officer of PX, Gainsight. With a wide range of tools needed, product managers may face challenges to create compelling and cohesive user experiences in-product. .

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Top App Development Agencies 2018–2019

The Product Coalition

Dave Weiss, CTO BabyCenter LLC, Johnson & Johnson “The biggest success for us was having WillowTree take over the app.”? —?Vice Raizlabs really cares deeply about user experience, and they understand it very well.”?—?Michael They are truly committed to the success of the project and work closely with our team.”? —?Dave

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International Women’s Day: Reflections from female leaders in product & tech

Mixpanel

My goal has always been to positively impact the lives of people going through life-changing diseases whilst also forging the way for other female leaders in the technology industry.” ” Georgina Kirby Co-Founder & CTO, Vinehealth. ” Tal Kailler B2C Product Lead, Gett. “It matters because we matter.