B2C Customer Satisfaction Market Research Product Research 
Userpilot
APRIL 7, 2023
What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. Their challenges and pain points.
Intercom, Inc.
APRIL 7, 2020
As the coronavirus outbreak upends lives and businesses everywhere, support teams are increasingly the first place that customers turn to for guidance. Our new research reveals the impact it’s had on these teams. With customer care more important than ever, how are support teams adapting to this new uncertain reality?
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Intercom, Inc.
NOVEMBER 18, 2020
Companies that automate support are 4x more likely to see CSAT improvements, according to a survey we conducted with support leaders. With customer expectations and conversation volumes on the rise, businesses need a way to effectively deliver on-demand, personal support while maintaining customer satisfaction.
Intercom, Inc.
AUGUST 26, 2020
As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. New research from Intercom reveals how support leaders are striking a balance. Below we dive into each of the five key trends from our research.
Userpilot
DECEMBER 19, 2022
Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.
The Product Coalition
JANUARY 25, 2021
Managing a product with no development budget can be a product manager’s worst nightmare, but it doesn’t have to be a death sentence for the product. If you manage a product in a company with few product lines?—?it Continue to promote your product as if it’s the hottest dish on the CEO’s plate.
Mixpanel
JUNE 23, 2020
Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help product leaders broaden their frame of reference, providing context to an original hypothesis, or an inkling about users. Begin with research grounded in empathy and accountability.
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