BrainMates

APRIL 30, 2018

And if it’s a B2B and it’s B2C, then that obviously complicates the conversation. Especially if we’re looking at artificial intelligence, it’s very difficult to compete with people who’ve got the masses of data, already got the capability and the training models and the products in the market.

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. B2B PMs focus on the professional buyer persona , and their customer data relies on industry news, site visits, and industry trends. Both require hard and soft skills to become an adept product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

The Product Coalition

JULY 3, 2018

A solid Product Roadmap will help you efficiently and systematically achieve the necessary steps to a successful Product Launch. If you had to use 1 word to sum up what PMs do, most PMs I know would likely pick “Product Roadmap”. Could this mean that the candidate is a better match for enterprise product management?

Roadmap 60

Roadmap Feedback Software Data Visualization B2C 60

The Product Coalition

JUNE 20, 2019

This is the case for many B2B operations, where teams are developing products for other companies. Think of Customer Service solutions, messaging bots, payment applications… All of these, which are often called SaaS (Software as a Service) are meant to solve problems that arise in a business setting. So be honest and direct.

Analytic Tools 61

Analytic Tools User Testing Data Visualization Product Management 61

Mixpanel

FEBRUARY 23, 2021

And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. You can’t sell a product without delivering value to users who know they want your product to begin with. The problem with defining product-market fit. And this is what we heard.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

The Product Coalition

MARCH 21, 2019

At a large B2C media company, I found that there was an over-arching strategy but it was formulated with little input from each of the business units, which continued to operate independently and never actually made the sacrifices necessary to implement it. This is why product management exists?—?to That’s great!

Analytic Tools 60

Analytic Tools Strategy Technical Review Customer Experience 60

The Product Coalition

AUGUST 1, 2019

The few widely-available definitions This is the closest thing to a widely accepted definition of a Product Manager This Venn diagram from Martin Eriksson’s 2011 blog post is one of the most frequently cited definitions on any piece which explores the nature of the Product Management role. 4- The organization’s ‘Product Culture’ ?—?

Definition 60

Definition Data Visualization Product Management Product Manager 60