B2C Enterprise Naming Weak Development Team 
Mironov Consulting
JUNE 27, 2020
That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Roadmaps are shared. Demos are shown.
Userpilot
FEBRUARY 12, 2021
Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.
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Business of Software Conference
DECEMBER 14, 2023
Remember, our customers are big: It’s enterprise software, it’s people like Adobe and Intuit and Cisco and Qualcomm – those are all our customers. For Cohen and Smart Bear, solving simple problems was a bad strategy. I need to defer”, that’s the moment where you start making bad decisions or taking bad advice’, he insists.
Intercom, Inc.
NOVEMBER 7, 2019
Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Instead, focus on fostering a culture of communication and feedback loops between the team.
Mind the Product
JUNE 28, 2018
Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.
Mironov Consulting
JUNE 28, 2018
I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. What’s Enterprise? Business-to-consumer (B2C) targets individuals and families. Another fuzzy line divides SMB (small/medium businesses) from enterprises. Unstated B2C Assumptions. What’s B2B?
Mironov Consulting
FEBRUARY 6, 2020
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. Yet it’s the first KPI proposed by many exec teams.
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