B2C Finance Messaging Positioning 
Nulab
SEPTEMBER 22, 2021
Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Yahoo Finance. Let’s get started!
Intercom, Inc.
NOVEMBER 7, 2019
Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). If you enjoy our conversation, check out more episodes of our podcast.
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The Product Coalition
AUGUST 21, 2019
The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?
Revulytics
OCTOBER 30, 2019
My main message is to encourage a shift in the metrics conversations we have. So we assume that if vanity metrics are going in a positive direction, impact metrics are, too. Maybe the finance guy would tell us once a year, but data-driven really wasn’t a thing when I first became a product manager. So where do we start?
Mironov Consulting
SEPTEMBER 14, 2020
When hiring a CFO (aka Head of Finance), they ask about previous experience managing cash flow, payroll, and accounts receivable teams. When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy. And I almost never buy it. Sound Byte.
BrainMates
APRIL 30, 2018
And if it’s a B2B and it’s B2C, then that obviously complicates the conversation. And actually just going in and interviewing, and seeing the amount of messaging and advertising that’s going out, and what it’s costing them and what it’s worth to the business there. You can see it.
Mironov Consulting
JUNE 28, 2018
I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?
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