B2C Finance Naming Positioning 
Nulab
SEPTEMBER 22, 2021
Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Yahoo Finance. Let’s get started!
Intercom, Inc.
NOVEMBER 7, 2019
Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market).
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The Product Coalition
AUGUST 21, 2019
The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?
Mironov Consulting
AUGUST 8, 2017
I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. of activity in our corporate finance application, then a once-per-year configuration option for the security administrator can be relegated to some obscure dialog box. Clarity is free. A Personal Sore Point. <soapbox>
Gainsight
MARCH 20, 2019
When I think about health scores, it’s hard not to picture the analogy that’s built into the name: health. They used to consider these as a negative indicator, but now they recognize that support and enhancement requests can be a sign of positive engagement (as long as there’s not too many).
Mironov Consulting
SEPTEMBER 14, 2020
What’s In a Name? When hiring a CFO (aka Head of Finance), they ask about previous experience managing cash flow, payroll, and accounts receivable teams. When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy. Let’s unpack. Sound Byte.
Mironov Consulting
JUNE 28, 2018
I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?
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