Intercom, Inc.
NOVEMBER 7, 2019
Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market).
Mind the Product
OCTOBER 19, 2016
And how do they make sure that any investment will adequately consider future movements of both the market and the competition? Why should product managers be under any more pressure to make sound decisions than finance managers or sales and marketing teams? The pressure is on to get it right.
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Intercom, Inc.
OCTOBER 29, 2019
Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. For example, our Finance team is now able to confirm whether new customer growth is up in our target segments.
Mironov Consulting
SEPTEMBER 14, 2020
They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. Each department wants to hire in its own image. Let’s unpack.
Mironov Consulting
JUNE 28, 2018
I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.
Mixpanel
FEBRUARY 23, 2021
Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.
Mironov Consulting
FEBRUARY 6, 2020
Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. Products are easy to try or test before purchase. If we offer online surveys, which product marketing teams haven’t fielded a survey in the last quarter?
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