The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Customer and Market Research.

Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Did you know that 42% of startups fail because no one wants to buy their product? For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. Who owns Product/Market fit – Marketing, Sales, or Business?

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What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth.

What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth.

Strategic Product Marketing: One Small Move, Three Big Benefits

Proficientz

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s a tough rut to climb out of when product marketing is perceived as a tactical extension of product management, tasked with little more than mobilizing product value propositions to drive sales.

The Ideal Product Marketing Candidate for B2B

Proficientz

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. and/or business function (HR, IT, Finance, etc.)

B2B 122

“My CEO is a Finance Guy Stuck on ROI…”

Mironov Consulting

Head of Product: My CEO is a finance guy*, and is pushing the product team hard to prioritize all engineering work solely on ROI. As VP Product, I’m having trouble selling him on investing in user experience, software quality, “meet the competition” features, and other work that doesn’t immediately convert to revenue. Most first-time CEOs come from some functional role: sales, finance, marketing, engineering, occasionally product management. (Or

3 Product Lessons I Learned From Finance

Sachin Rekhi

I studied computer science in the engineering school and ultimately settled on finance at Wharton. While I may have been better served studying marketing or management, I did learn some important finance principles that I still use day-to-day in my product management role. I wanted to share three such principles that I find incredibly relevant to product. Maybe you just launched and your pre-product/market fit. So what's the application to product?

Hiring Enterprise Sales Teams Ahead of Product/Market Fit

Mironov Consulting

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. It’s easy to write this off as a personality or staffing issue (“If only we had stronger product managers… If only our field sales reps were more flexible…”) rather than a structural challenge where both Sales and Product/Engineering are set up for failure.

Hiring Enterprise Sales Teams Ahead of Product/Market Fit

The Product Coalition

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. It’s easy to write this off as a personality or staffing issue (“If only we had stronger product managers… If only our field sales reps were more flexible…”) rather than a structural challenge where both Sales and Product/Engineering are set up for failure.

How 3 product marketing managers execute product releases

Roadmunk

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. So we spoke to three product marketing managers to explain how they approach product releases while working in conjunction with product management.

7 Metrics Every Product Marketing Manager Should Know

Pragmatic Marketing

One of the most common ways to measure the performance of a product marketing manager is by the number of leads she generates. What’s needed is a way to check on the health of the product, to monitor its vitals. Product marketing managers (and their bosses) are often confused about what is important and what isn’t important to track. This post helps to unpack that dilemma into a starting set of metrics which show the health of a product.

Back to Basics: Benefit-led Messaging

280 Group

“Today’s smart marketers don’t sell products; they sell benefit packages.”. Phillip Kotler, the Father of Modern Marketing. Their business has traditionally been B2B, but they are now adding products that serve B2B2C markets. Their customers are banks and mortgage lenders, but their customers are consumers looking to finance or refinance a home purchase. And it was right in my customer’s target markets. How good is your product messaging?

Spendesk’s Nicolas Marchais on evolving with your market

Inside Intercom

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. Addressing new markets.

My Two Cents: A Robinhood Growth Analysis

The Product Coalition

Product / Market Fit “Product/market fit means being in a good market with a product that can satisfy that market.”?—?Marc Marc Andreessen Good Market ? Therein lies the blue ocean (the “good market”): an untapped segment of people who 1.

How to achieve 2,500% revenue growth: 5 lessons from Paddle’s Ed Fry

Inside Intercom

These companies obviously have an amazing product. They’ve got a great way of telling that product’s story to the world. As the team at the Saas Commerce Platform Paddle has learned, real growth is about entering new markets – and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked onto old ones.

Becoming a Product Manager: The Road Less Traveled

The Product Coalition

Product Management can be an intimidating role. Traditionally Product Managers come from a design or development background, find they are good with people, and evolve their role into a Product Manager position. As such a lot of the information for new or aspiring Product Managers assume they have a certain level of technical knowledge. I’ll be the first to admit, moving from a marketing role into a product role was a bit of an eye opener.

Integrated Products or Integrated Workflows: What Your Customers Really Want

Proficientz

Your customers don’t care about integrated products as much as you think, but you’d never know it. They don’t miss an opportunity to tell you “your products need to be better integrated.” Integrated Workflows vs. Integrated Products. Designing Processes Before Products.

Who Drives Pricing in Growth Companies?

Pragmatic Marketing

I feel like it should be a product management function (with inputs from all the relevant stakeholders). Product management may be writing business cases for new products, which should include pricing. Oh, and don’t forget finance. Product management.

Who Drives Pricing in Growth Companies?

Pragmatic Marketing

I feel like it should be a product management function (with inputs from all the relevant stakeholders). Product management may be writing business cases for new products, which should include pricing. Oh, and don’t forget finance. Product management.

It’s time to get your Ph.D. in Sales Comp

Product Beautiful

The product team I managed was responsible for the integration, product management, and transition. Often, this makes great sense on paper – the bigger company gets access to technology and talent they don’t have, and the smaller company now has an opportunity to both cash in their hard work and take their products to a much larger audience via an established sales channel. I understand that the CEO has identified this as a strategic product.

Hiring a Head of Product

Mironov Consulting

Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. Here are some patterns I’ve seen in picking successful Heads of Product.

7 Best MBA Programs for Product Management

280 Group

Whether you have started your career in another field and making the shift into Product Management, or if you are nearing the completion of your undergraduate degree and have discovered your passion for Product Management, you may be considering obtaining an MBA in order to master the critical business expertise required for this role. While all MBA programs provide business fundamentals, there are a few programs that offer specialized content in Product Management. Finance?

Pursuing a Product Management Career: The #1 Skill

Proficientz

There are many skills that are important for success in a product management career, but there’s one that stands head and shoulders above all the rest. Let’s start with the ultimate goal of a product manager. Start Your Product Management Career Today.

Top Strategies to Advance Your Product Management Career Rapidly – Part 2

280 Group

You have to be the expert on your market and products. You need to have solid data and excellent information so that when the team or management is discussing your product or your market you are able to step in with timely and highly relevant information. Become an expert not only in your market and products, but also in your actual discipline. Set up a Google News Search for your market and search for anything that is relevant and happening.

What Will Product Management Be Like In 5 Years?

The Secret PM Handbook

The future is hard to tease out, but here’s what will happen in product management’s future. (CC Earlier this year Janna Bastow of ProdPad put out a call for opinions on the future of product management. To understand the future of product management I started from the “present” of product management. Where are we now in the product management discipline? The “Present” of Product Management. appeared first on Hardcore Product Management.

The Seven-Part Guide to Portfolio Product Management & Marketing

Proficientz

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? What are the Key Best Practices for Adopting Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model? What are the Core Principles of Portfolio Product Management?

Structured Visits – Cross Functional Team

The Product Bistro

Even though structured customer visits are technically “ marketing ” research, for them to be valuable requires that many of the key groups in the organization are involved. Finance – the finance team is often responsible to track development costs before launch, and the profitability of the sales ramp. Marketing – of course, the marketing team needs to understand the needs of the customer, and to help craft product requirements to address those needs.

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses. What are Product Management skills? Product Managers have a wide breadth of responsibilities, and therefore need to possess a wide variety of skills. Product Management

3 Critical Skills Preventing You From Becoming a Great Product Manager

280 Group

However, when it comes to a career in Product Management, just focusing on strengths is not going to cut it. Product managers must think strategically about their skill sets and address their weakest areas to give their products the best chance of success. This article will focus on the three weakest skill areas 280 Group uncovered across over 1650 product managers in our Product Management Skills – Benchmark Report : Competitive Analysis , Pricing , and End of Life.

“What Do You Do Again?” – Tips to Explain the Product Manager Role

280 Group

” As a Product Manager you’ve probably heard this one more times than you can count. One of the common challenges with Product Management is that co-workers and other departments in your organization don’t know what a Product Manager does. They have either never worked with Product Management before, or have a misperception of what Product Managers do from another company. The details can vary by company, and product team. Product Management

How can you build for the future when your strategy is stuck in the past?

AlphaHQ

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit — their competition definitely will. Business leaders are in a race to get to market faster with products tailored to the wants and needs of customers. Traditionally, this involves research teams creating studies to inform strategy, product teams building to fit the need, and then executing a go-to-market strategy.

As the consumer revolution reshapes industries, how can brands build for the future?

AlphaHQ

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. Business leaders are in a race to get to market faster with products tailored to the wants and needs of customers. Traditionally, this involves research teams creating studies to inform strategy, product teams building to fit the need, and then executing a go-to-market strategy.

Five Deadly Product Management Career Sins

280 Group

In this article, we’re going to talk about some issues that can stop people from rising quickly in Product Management. Join our upcoming co-hosted AIPMM webcast, How to Accelerate Your PM Career, Part 2: Five Deadly Product Management Sins to gain actionable tips and advice on avoiding these pitfalls. Imagine I have 100 Product Managers in a room. It’s very common that executives and others you work with don’t have a good idea of what you do day-to-day as a Product Manager.

Market-Driven Products vs. Market-Driven Product Companies

Proficientz

If you have market driven products then don’t you have a market driven company? There are three key differences between market driven products and a market driven product company. Market-driven products, if taken literally, could result in multiple product silos with competing goals and contention over resource allocation. Here are three key differences between market-driven products and market-driven product companies.

Designing for Public Needs in Participatory Ways by Bernise Ang

Mind the Product

In this talk from #mtpcon Singapore, Bernise shared some stories from her work in social services to illustrate how product and design thinking can help to uncover opportunities, and the lessons her team learned along the way. She would buy them on sale at the discount market in bulk and feed them to her family regularly. Using experimental approaches can help us better navigate messiness as we build products for public good. Beyond Product-Market Fit.

What can Non-Product People Learn From Product People?

Mind the Product

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. But it’s only in recent years that I’ve really seen the benefit of being a marketer in a world of product. At Mind the Product, it’s always been clear to me what type of business we are.

4 Product Management Certifications that are Worth Your Time

ProductPlan

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics. Books, podcasts, conferences, and in-house mentorships are all great channels for building your product management knowledge and expertise. in the product process.

Introducing Pragmatic Institute

Pragmatic Marketing

Big changes have come to Pragmatic Marketing. Ladies and gentlemen, mesdames and messieurs, product leaders and business executives, data scientists of all ages—we give you: Pragmatic Institute! Pragmatic Marketing, the authority on product management and marketing training, has joined forces with The Data Incubator (TDI), a leading provider of data science education, to become a single source for comprehensive business education for tech companies—Pragmatic Institute.

Introducing Pragmatic Institute

Pragmatic Marketing

Ladies and gentlemen, mesdames and messieurs, product leaders and business executives, data scientists of all ages—we give you: Pragmatic Institute! Pragmatic Institute, the authority on product management and marketing training, has joined forces with The Data Incubator (TDI), a leading provider of data science education, to become a single source for comprehensive business education for tech companies—Pragmatic Institute. May we have your attention, please?