The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Customer and Market Research. Product Marketing.

Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Did you know that 42% of startups fail because no one wants to buy their product? For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. Who owns Product/Market fit – Marketing, Sales, or Business?

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Strategic Product Marketing: One Small Move, Three Big Benefits

Proficientz – Product Management University

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so.

“My CEO is a Finance Guy Stuck on ROI…”

Mironov Consulting

Head of Product: My CEO is a finance guy*, and is pushing the product team hard to prioritize all engineering work solely on ROI. Most first-time CEOs come from some functional role: sales, finance, marketing, engineering, occasionally product management. (Or

3 Product Lessons I Learned From Finance

Sachin Rekhi

I studied computer science in the engineering school and ultimately settled on finance at Wharton. While I may have been better served studying marketing or management, I did learn some important finance principles that I still use day-to-day in my product management role.

The Ideal Product Marketing Candidate for B2B

Proficientz – Product Management University

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. and/or business function (HR, IT, Finance, etc.)

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7 Metrics Every Product Marketing Manager Should Know

Pragmatic Marketing

One of the most common ways to measure the performance of a product marketing manager is by the number of leads she generates. What’s needed is a way to check on the health of the product, to monitor its vitals. Product marketing managers (and their bosses) are often confused about what is important and what isn’t important to track. This post helps to unpack that dilemma into a starting set of metrics which show the health of a product.

Spendesk’s Nicolas Marchais on evolving with your market

Inside Intercom

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves.

How to achieve 2,500% revenue growth: 5 lessons from Paddle’s Ed Fry

Inside Intercom

These companies obviously have an amazing product. They’ve got a great way of telling that product’s story to the world. Product, marketing, and sales are table stakes for growth. A genius inbound marketing strategy. They grow because they are in more markets.

Back to Basics: Benefit-led Messaging

280 Group

“Today’s smart marketers don’t sell products; they sell benefit packages.”. Phillip Kotler, the Father of Modern Marketing. Their business has traditionally been B2B, but they are now adding products that serve B2B2C markets. Their customers are banks and mortgage lenders, but their customers are consumers looking to finance or refinance a home purchase. And it was right in my customer’s target markets. How good is your product messaging?

My Two Cents: A Robinhood Growth Analysis

The Product Coalition

Product / Market Fit “Product/market fit means being in a good market with a product that can satisfy that market.”?—?Marc Marc Andreessen Good Market ? Therein lies the blue ocean (the “good market”): an untapped segment of people who 1.

Becoming a Product Manager: The Road Less Traveled

The Product Coalition

Product Management can be an intimidating role. Traditionally Product Managers come from a design or development background, find they are good with people, and evolve their role into a Product Manager position. Learn both the product and the business inside out.

It’s time to get your Ph.D. in Sales Comp

Product Beautiful

The product team I managed was responsible for the integration, product management, and transition. In this case, my team had responsibility for four to five smaller acquisition company products and portfolios. I understand that the CEO has identified this as a strategic product.

Maybe We Should Be Problem Managers

Under10 Playbook

One of the great things about product management is touching every part of the company. We work with sales and marketing, development and support, professional services and finance. I advise product management to drive process retrospectives beyond the development team.

Top Strategies to Advance Your Product Management Career Rapidly – Part 2

280 Group

You have to be the expert on your market and products. You need to have solid data and excellent information so that when the team or management is discussing your product or your market you are able to step in with timely and highly relevant information.

Who Drives Pricing in Growth Companies?

Pragmatic Marketing

I feel like it should be a product management function (with inputs from all the relevant stakeholders). Product management may be writing business cases for new products, which should include pricing. Oh, and don’t forget finance. Product management.

Who Drives Pricing in Growth Companies?

Pragmatic Marketing

I feel like it should be a product management function (with inputs from all the relevant stakeholders). Product management may be writing business cases for new products, which should include pricing. Oh, and don’t forget finance. Product management.

What Will Product Management Be Like In 5 Years?

The Secret PM Handbook

The future is hard to tease out, but here’s what will happen in product management’s future. (CC Earlier this year Janna Bastow of ProdPad put out a call for opinions on the future of product management. Where are we now in the product management discipline?

Pursuing a Product Management Career: The #1 Skill

Proficientz – Product Management University

There are many skills that are important for success in a product management career, but there’s one that stands head and shoulders above all the rest. Let’s start with the ultimate goal of a product manager. Start Your Product Management Career Today.

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses. Product Management

3 Critical Skills Preventing You From Becoming a Great Product Manager

280 Group

However, when it comes to a career in Product Management, just focusing on strengths is not going to cut it. Product managers must think strategically about their skill sets and address their weakest areas to give their products the best chance of success. This article will focus on the three weakest skill areas 280 Group uncovered across over 1650 product managers in our Product Management Skills – Benchmark Report : Competitive Analysis , Pricing , and End of Life.

How can you build for the future when your strategy is stuck in the past?

AlphaHQ

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit — their competition definitely will. Business leaders are in a race to get to market faster with products tailored to the wants and needs of customers.

Five Deadly Product Management Career Sins

280 Group

In this article, we’re going to talk about some issues that can stop people from rising quickly in Product Management. Imagine I have 100 Product Managers in a room. The result: the perceived value of Product Management is much lower than it could be.

Structured Visits – Cross Functional Team

The Product Bistro

Even though structured customer visits are technically “ marketing ” research, for them to be valuable requires that many of the key groups in the organization are involved. Finance – the finance team is often responsible to track development costs before launch, and the profitability of the sales ramp. Marketing – of course, the marketing team needs to understand the needs of the customer, and to help craft product requirements to address those needs.

Designing for Public Needs in Participatory Ways by Bernise Ang

Mind the Product

In this talk from #mtpcon Singapore, Bernise shared some stories from her work in social services to illustrate how product and design thinking can help to uncover opportunities, and the lessons her team learned along the way. Beyond Product-Market Fit.

“What Do You Do Again?” – Tips to Explain the Product Manager Role

280 Group

” As a Product Manager you’ve probably heard this one more times than you can count. One of the common challenges with Product Management is that co-workers and other departments in your organization don’t know what a Product Manager does. They have either never worked with Product Management before, or have a misperception of what Product Managers do from another company. The details can vary by company, and product team. Product Management

As the consumer revolution reshapes industries, how can brands build for the future?

AlphaHQ

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. Business leaders are in a race to get to market faster with products tailored to the wants and needs of customers.

What can Non-Product People Learn From Product People?

Mind the Product

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices.

How do you Make Your Mark as a new Product Manager?

Mind the Product

If you’re new to a product management job then it can often be very hard to get access to all the information you need. When I first started as product lead at a bank, information used to fly right past me. The primary job of a product leader is to get the WHAT and the WHY right.

Market-Driven Products vs. Market-Driven Product Companies

Proficientz – Product Management University

If you have market driven products then don’t you have a market driven company? There are three key differences between market driven products and a market driven product company. Market-driven products, if taken literally, could result in multiple product silos with competing goals and contention over resource allocation. Here are three key differences between market-driven products and market-driven product companies.

The good, the bad, and the ugly: ChartMogul’s Nick Franklin on navigating hypergrowth

Inside Intercom

The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. First they build an insanely awesome product. Eventually they ramp up their go-to-market efforts.

Introducing Pragmatic Institute

Pragmatic Marketing

Big changes have come to Pragmatic Marketing. Ladies and gentlemen, mesdames and messieurs, product leaders and business executives, data scientists of all ages—we give you: Pragmatic Institute! Pragmatic Marketing, the authority on product management and marketing training, has joined forces with The Data Incubator (TDI), a leading provider of data science education, to become a single source for comprehensive business education for tech companies—Pragmatic Institute.

Introducing Pragmatic Institute

Pragmatic Marketing

Ladies and gentlemen, mesdames and messieurs, product leaders and business executives, data scientists of all ages—we give you: Pragmatic Institute! Pragmatic Institute, the authority on product management and marketing training, has joined forces with The Data Incubator (TDI), a leading provider of data science education, to become a single source for comprehensive business education for tech companies—Pragmatic Institute. May we have your attention, please?

TEI 168: Roles and responsibilities of product managers – with Steve Johnson

Product Innovation Educators

Cutting through role confusion to create successful products. My mission is to inspire and equip product managers to have greater influence in their organizations and over product. Summary of some concepts discussed for product managers. [2:34]

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Who’s who: Understanding your business with customer segmentation

Inside Intercom

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Informing our approach to the market.

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