article thumbnail

Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Instead, focus on fostering a culture of communication and feedback loops between the team.

article thumbnail

Let’s Abandon Customers and Users

Mironov Consulting

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. We encourage our teams to focus effort where it matters most.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Q&A with Sari Harrison: Beyond Vanity Metrics

Revulytics

In this webinar, leading product development consultant , coach, and trainer Sari Harrison shows how to go beyond conventional metrics to understand whether you’re delivering value to users by helping them make their lives better. Finally, we want to use metrics to generate shared context on the team and alignment among members.

article thumbnail

Hiring a Head of Product

Mironov Consulting

Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity.

article thumbnail

Hypotheticals in Product Management Meetup: Abridged Transcript

BrainMates

A bright and brave cross functional team of panellists were on hand to tackle an imagined (but realistic) Product Management scenario. There’s some really good support for this idea within the executive team, and they think this product is going to help the Telco bring a lot of new clients in as new customers.

article thumbnail

Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 Sales teams inundate us with urgent-but-repetitive ‘does product X do thing Y?’ 1] “Product Needs to Help Sales Close Major Deals” Enterprise sales teams are paid, rewarded, promoted, and measured on closing individual (big) deals.  So  There’s something more systematic here.

article thumbnail

Understanding Enterprise Product Companies

Mironov Consulting

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?