Mixpanel

MAY 23, 2024

As a product manager at Mixpanel, I spend a lot of my time testing and evaluating new features and changes for our product. In this blog, I’ll walk you through the four key phases of product testing I follow—with one being the most important to get right for large launches.

Data Visualization 52

Data Visualization User Testing Product Research Testing 52

Product Bookshelf

FEBRUARY 13, 2017

Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure. Product management as a topic is vast.

Product Management 81

Product Management Product Manager Management Management 81

The Product Coalition

JUNE 20, 2019

What is Technical Product Management about? What is a Technical Product Management interview like? After explaining their functions, we have divided Technical Product Management interview questions between 3 sets. In fact, you can become a Product Manager without significant tech experience.

Analytic Tools 61

Analytic Tools User Testing Data Visualization Product Management 61

Department of Product

JANUARY 17, 2023

Clearly, this isn’t applicable for all products, but it’s an interesting development in the B2C space. API-driven model API product management is still in its relative infancy. Example 2 – Lattice Lattice is HR management software for businesses and enterprises. Sign up for the weekly Product Briefing.

Reporting Tools 52

Reporting Tools User Testing Customer Experience Product Research 52

Product Innovation Educators

MARCH 25, 2019

Summary of some concepts discussed for product managers. [2:54] 2:54] You’ve helped launch numerous products, but you’re not a product manager. I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world. Tell us about your work.

Presentation 72

Presentation Events User Testing User Friction 72

The Product Coalition

FEBRUARY 11, 2023

There are generally four go-to-market sales strategies — each one catering to a different product and business model. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon. Have you ever tried to apply a GTM approach before?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

JULY 3, 2018

A solid Product Roadmap will help you efficiently and systematically achieve the necessary steps to a successful Product Launch. If you had to use 1 word to sum up what PMs do, most PMs I know would likely pick “Product Roadmap”. Could this mean that the candidate is a better match for enterprise product management?

Roadmap 60

Roadmap Feedback Software Data Visualization B2C 60

Product Talk

SEPTEMBER 1, 2021

If you’re a longtime Product Talk reader (or if you’ve read Continuous Discovery Habits), Lisa’s name might sound familiar. Lisa was a product manager we featured in a Product in Practice called Tackling Big Hairy Product Challenges with Continuous Discovery and in Chapter 13 of the book.

Product Research 223

Product Research User Testing Technical Review Data Visualization 223

The Product Coalition

AUGUST 1, 2019

A walkthrough of the Product Management role. The tl;dr version “For a given universe, a Product Manager aligns all stakeholders towards a set of outcomes, defines dynamic paths to achieve those outcomes, and finally drives execution along those paths while constantly measuring progress across comprehensive metrics and milestones?—?all

Definition 60

Definition Data Visualization Product Management Product Manager 60

Userpilot

FEBRUARY 20, 2020

In recent years, product marketing has become a standalone sub-team of SaaS marketing departments. As you can see from the Google Trends graph below, the number of searches for “product marketing manager” has steadily increased over the past five years. So let’s look at exactly why product marketing is important….

Feedback Software 108

Feedback Software Research Software Product Marketing User Testing 108

Userpilot

FEBRUARY 20, 2020

In recent years, product marketing has become a standalone sub-team of SaaS marketing departments. As you can see from the Google Trends graph below, the number of searches for “product marketing manager” has steadily increased over the past five years. So let’s look at exactly why product marketing is important….

Feedback Software 89

Feedback Software Research Software Product Marketing User Testing 89

BrainMates

APRIL 30, 2018

A bright and brave cross functional team of panellists were on hand to tackle an imagined (but realistic) Product Management scenario. Clive Lam, Consultant Product Manager at Brainmates. And if it’s a B2B and it’s B2C, then that obviously complicates the conversation. Marie Kellett, former CPO eftpos.

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

Mind the Product

FEBRUARY 27, 2018

Find out if anyone is actually interested in the product idea. In the B2C area this can be tested quite easily, through, for example, targeted ads or by handing out flyers. Are there people already trying to solve the problem? Do they want to test your solution or would they recommend it to others? Reachability.

User Testing 100

User Testing Product Research Product Marketing Testing 100

Business Acumen Institute

SEPTEMBER 4, 2019

The success of any enterprise is based on two things: Its products and services, and its talent pool. Most firms have a grasp on the cycles of innovation and effective management of products and portfolios. However, from the point of view of business talent, there are some gaps. 3: Channel Performance.

Research Software 40

Research Software User Testing Product Research B2C 40

Userpilot

JANUARY 25, 2021

Now, the templates above look amazing and work great for a B2C music app. They will give their user personas cute names (Nerdy Nancy, Manager Mike) and personality traits (Likes to slam a couple cold ones on the weekend) that have nothing to do with how they are going to use your product – and most importantly – why.

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75

The Product Coalition

MARCH 21, 2019

From a stakeholder’s perspective, why should they defer a critical strategy decision to a product manager who doesn’t share their same goals and objectives? This is why product management exists?—?to There is no silver bullet or magic formula that will make all strategic decisions clear for everyone.

Analytic Tools 60

Analytic Tools Strategy Technical Review Customer Experience 60

Mixpanel

FEBRUARY 23, 2021

. “I’ve made this mistake myself, focusing on the product and the need you perceive rather than what the market needs… Too many startups fail at this by attempting to run fast to achieve the “perfect” product rather than the “right” product,” admitted Israel-based startup advisor and former Sr.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130