Amplitude

DECEMBER 6, 2020

You’d only need to build one set of features to solve their problems. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. . You’d only need one marketing channel to find your users. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

JUNE 27, 2022

In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. Developer marketing is a set of strategies and tactics designed to connect, attract, and incentivize developers to adopt your product. Let’s get started! What is developer marketing?

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

MAY 20, 2024

Are you doing enough to lead your company toward product-led growth ? Given the right product growth tools you can transform your product into a self-growth machine. In this article, we’ll go over 16 tools that each product team may want to have in. Pendo is the best product adoption software for mobile apps.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

OCTOBER 15, 2022

How to track customer experience metrics. B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userpilot

JANUARY 9, 2023

What is a product persona? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Lenny Rachitsky

MARCH 5, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Q: How do you hit #1 on Product Hunt? Product Hunt is one of the most effective ways to get early users for a product. Below, Leo shares the seven things you need to get right to win on Product Hunt, and five myths.

Startups 114

Startups Feedback Software Onboarding KPIs Technical Review 114

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? But metrics aren’t generic.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What is product analytics?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

APRIL 18, 2024

From learning about the product to a desired action, like a purchase. Examples: SEO product-led content or email marketing. A free trial is a chance for potential customers to experience product value. In SaaS, getting users to value quickly matters a lot, so invest in onboarding and self-service support.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Userpilot

NOVEMBER 20, 2022

Did you know that Annualized Contract Value (ACV) is one of the most critical yet underlooked SaaS metrics? SaaS companies try to monitor a lot of metrics. However, it also makes it easy to overlook important metrics while focusing on vanity metrics. Why is annual contract value a key metric in SaaS?

Feedback Software 98

Feedback Software Onboarding KPIs Customer Experience Customer Feedback 98

Mironov Consulting

SEPTEMBER 14, 2020

Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. Here are some patterns I’ve seen in picking successful Heads of Product.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Userpilot

OCTOBER 7, 2020

Realeasing a new feature and expecting your users to just ‘pick it up’ is like going to China and expecting to ‘just pick up Chinese’. You need to help your users adopt the new features, regardless how far they are in their user journey. If nobody knows you’ve launched a new feature, you can’t expect anybody to start using it.

Onboarding KPIs 76

Onboarding KPIs Customer Experience Analytic Tools User Testing 76

The Product Guy

JUNE 18, 2020

Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to product teams spending time building the right thing at the right time. Product: What are the key metrics that we’re tracking? Each feedback loop has a minimum of four stages.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Userpilot

SEPTEMBER 23, 2022

Customer churn measures the number of customers that have abandoned your product over time. Lack of in-app guidance, ineffective support systems, poor onboarding, and unclear or insufficient value proposition are the leading causes of customer churn. Not enough value in the product. Book a demo to learn how!

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Mixpanel

OCTOBER 20, 2020

This post is written by TWG, a product consultancy specializing in modern application development , data engineering, and product growth. Simply put, data is at the core of good product management. What is a product stack? Knowing those details helps product managers improve the experience for future users.

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

Gainsight

JULY 1, 2022

Increasing investments make it easier than ever to launch a new business, but the proliferation of new products in the market means it has never been more challenging to achieve growth. Make the product itself a key player in the customer lifecycle and experience. . At the center of this new philosophy is product-led growth (PLG).

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Intercom, Inc.

MAY 24, 2018

Why does Matt see free products as a tool for growth ? We provide data for modern sales and marketing teams across all the products they already use. We actually had three engineers and three people that we categorized as growth, which included sales, marketing, customer development, product development and ideation.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Userpilot

MARCH 16, 2023

Product growth can often hinge on how effectively you can create a killer SaaS landing page and drive targeted traffic toward it. Use colored buttons, animated videos, and product screenshots to create visually appealing landing pages. Link to relevant subpages to help prospects learn about your service and discover more features.

Feedback Software 98

Feedback Software Reporting Tools Embedded Analytics User Friction 98

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are. So in this blog post, we will shed some light on: What product marketing and content marketing are. Definitely not!

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Andrew Chen

JUNE 25, 2019

Today, I have a wonderful guest essay to share by Lenny Rachitsky ( @lennysan ) — he’s recently left Airbnb after 7 years, much of his recent years as the product leader on Supply Growth. Stage : Early-stage for B2C, an evergreen lever for B2B. product, marketing, engineering, data science, design, content, and finance.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Business of Software Conference

JUNE 5, 2019

And as we’re working through, building our product, we released it January 1st 2010 and since then we’ve added probably 250 banks around the world. We built a product that serves commercial bankers, the commercial relationship managers and they’re an interesting lot. I spend some time with them I say.

Feedback Software 40

Feedback Software Research Software Reporting Tools Data Visualization 40

Andrew Chen

JUNE 25, 2019

Today, I have a wonderful guest essay to share by Lenny Rachitsky ( @lennysan ) — he’s recently left Airbnb after 7 years, much of his recent years as the product leader on Supply Growth. Stage : Early-stage for B2C, an evergreen lever for B2B. product, marketing, engineering, data science, design, content, and finance.

User Testing 48

User Testing Customer Experience Research Software Feedback Software 48

Userpilot

SEPTEMBER 20, 2021

It’s called product-led growth. The key is helping users realize the ongoing value of a product as quickly as possible. Product-led growth helps users experience the product for free first and then upgrade to a paid plan. The two pricing models for product-led growth are a free trial or freemium.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98