B2B Product Management
SEPTEMBER 29, 2023
Getting confused between what to do as a B2B Product vs B2C Product manager role? Let us start with understanding the difference in those two types of products. It is important to understand what B2B and B2C products are. And B2C products are products or services that are sold directly to consumers.
Userpilot
APRIL 7, 2023
This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment. Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews.
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Mixpanel
APRIL 18, 2024
For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.
Userpilot
DECEMBER 19, 2022
Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies also tend to use a flywheel model rather than a funnel structure.
Userpilot
MAY 21, 2024
Customer churn in SaaS is the rate at which customers stop using a service within a set timeframe. Churn reflects user engagement with a product , the value they find in it, and the effectiveness of retention efforts. It’s a key metric for assessing customer satisfaction and retention.
Userpilot
APRIL 24, 2024
This challenge was critical because it could lead to inaccurate product decisions, delays in development , and missed opportunities in a competitive industry. Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users.
Userpilot
OCTOBER 15, 2023
A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.
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