Product Talk

JULY 20, 2022

At its core, product discovery is a simple concept. By talking to our customers regularly, we can collect insights into their unique problems, needs, and desires (or what I often refer to as “ opportunities ”). We then use these insights to guide the products we build. Tweet This. Tweet This.

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Userpilot

JULY 5, 2022

Why is incremental innovation important for product managers ? Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Small but regular improvements are a more reliable way to achieve product-market fit. What is incremental innovation?

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Userpilot

MARCH 24, 2024

Looking for user flow examples to inspire your UX design process ? This article shows you 11 examples across different user journey stages. We also cover best practices to help you create logical user flows and develop memorable user experiences. Discover user paths to app actions. Track user interaction patterns.

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Product Talk

OCTOBER 11, 2023

Assumption testing is at the heart of what good continuous discovery teams do week over week. But before we can test our assumptions, we have to identify them. The challenge is that we need to be able to see our assumptions before we can test them. It’s how we evaluate which ideas will work and which won’t.

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Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. With such small sample sizes, you can’t be constantly mass testing like you would in B2C. In this article, I’ll show you how my team and I approach product rollouts at Mixpanel in four major stages—and why no step should go skipped.

Data Visualization 101

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The Product Coalition

JUNE 26, 2022

Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. The Core Idea of The Mom Test You shouldn’t ask people whether your business idea is good.

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Product Talk

MARCH 2, 2022

Welcome to the next installment of Ask Teresa, the column where I address common questions about continuous discovery. Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit.

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UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. Understanding the diverse needs of your potential users. UX User personas are like detailed maps that guide the development of a product to meet specific user needs.

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Mind the Product

FEBRUARY 27, 2018

You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Reduce the Costs of Failure.

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The Product Coalition

FEBRUARY 20, 2019

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for us in customer development”. This isn’t true.

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Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee.

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The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

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Haines-Group

JANUARY 26, 2024

It measures the rate at which customers are passing through that metaphorical turnstile, leaving your services either voluntarily or involuntarily (such as for payment issues.) Either way, that’s your life blood seeping out and you’ll need a transfusion of new customers to replace it. and its B2C counterpart at 5.7%.

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Product Management University

MAY 24, 2021

Your product management maturity model isn’t so much about what your team can do. It’s what your team can do for the customer. The Product Management Maturity Model: 3 Tiers of Customer Value. Tier 1: User Value. User value is paramount to the success of any product. Here’s the deal.

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The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

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Product Talk

SEPTEMBER 1, 2021

Continuous discovery is more of a journey than a destination. If your sales team isn’t bought in, for example, they won’t want to sell your new product or feature. If your sales team isn’t bought in, for example, they won’t want to sell your new product or feature. Continuous discovery is more of a journey than a destination.

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Userzoom

APRIL 21, 2020

UX at William Hill is all about understanding the psychology behind customer decisions and designing products that enhance their experience. As they state: “We’re on a mission to stamp out cognitive bias and make our products the best they can be.” Where does UX fit into the digital business?

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Intercom, Inc.

APRIL 7, 2020

As the coronavirus outbreak upends lives and businesses everywhere, support teams are increasingly the first place that customers turn to for guidance. Our new research reveals the impact it’s had on these teams. Some of our own customers are experiencing up to 10 times the number of new chat conversations.

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Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

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Intercom, Inc.

NOVEMBER 18, 2020

Companies that automate support are 4x more likely to see CSAT improvements, according to a survey we conducted with support leaders. With customer expectations and conversation volumes on the rise, businesses need a way to effectively deliver on-demand, personal support while maintaining customer satisfaction.

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User Testing Customer Experience Research Software Product Research 223

The Product Coalition

JANUARY 27, 2024

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. Maybe it’s “product led”. I will share my insight about the implications for the product team for both cases.

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Product Talk

MAY 13, 2020

I’m excited to add Hope Gurion as an official author on Product Talk. She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies. Good discovery starts with a clear desired outcome. Help me in welcoming Hope as an official author.

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The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. In the B2B hemisphere, change goes hand and hand with new products. with user research to test our hypothesis.

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Intercom, Inc.

AUGUST 26, 2020

As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. New research from Intercom reveals how support leaders are striking a balance. Below we dive into each of the five key trends from our research.

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Mixpanel

JANUARY 4, 2023

Customer Focus is one of our core cultural values at Mixpanel. We respect our customers’ time and strive to make buying software as seamless and frictionless as subscribing to your favorite music streaming service. Back then, mattresses were one of the few consumer categories that had yet to be disrupted by the e-commerce boom.

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Userpilot

FEBRUARY 5, 2024

But, how can you maximize this metric to attract more customers organically and cultivate product-led growth ? TL;DR Free-to-paid conversion rate measures the proportion of free trial users who upgrade to paid subscribers. Besides, anything above 30% is regarded as exceptional.

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Feedback Software User Testing Data Visualization Analytic Tools 52

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

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DISQO

MARCH 13, 2017

Whether your company’s innovations are 72 hours or 72 years old, relentless customer discovery remains a critical priority. Even if the product itself hasn’t changed in decades (think cinder blocks or lumber), lots going on beyond the product itself delivers dramatic P&L impact.

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DISQO

MARCH 13, 2017

Whether your company’s innovations are 72 hours or 72 years old, relentless customer discovery remains a critical priority. Even if the product itself hasn’t changed in decades (think cinder blocks or lumber), lots going on beyond the product itself delivers dramatic P&L impact.

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Product Research User Testing Testing Data Visualization 40

Gainsight

OCTOBER 3, 2019

In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition. With more options than ever before, B2B buyers have high expectations when it comes to customer experience (CX). Fast feedback eliminates guesswork. Website optimization.

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Userpilot

SEPTEMBER 10, 2022

Even a successful business will lose customers at some point. In the business world, there’s a term used to describe the rate at which customers stop using a product or service — customer churn. More importantly, you’ll learn how to deal with customer churn, whether involuntary or not.

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Feedback Software Analytic Tools Customer Experience User Testing 93

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. How will you arrive at market sizing estimation, GTM goals & Measures that focus on D2C (direct to customer)? ??

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Intercom, Inc.

MARCH 28, 2022

Second, expectations are rising for consumer-grade experiences. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward.

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The Product Coalition

MARCH 16, 2021

User stories are an important part of product development, which means they’re something that any product manager worth their salt needs to master! User stories might be confused with user personas , as user personas are more commonly known across a variety of disciplines, but they are in fact very different things.

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Centercode

DECEMBER 28, 2022

Recently, I attended the 2018 Customer Validation Conference in southern California, where product testing experts from B2B and B2C companies (including Autodesk, Tableau, Test Fairy, FitBit, and GoPro) shared tips and lessons learned from the forefront of product development and testing.

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Bryce York

MARCH 18, 2023

Navigating B2B product management world has its differences from B2C. But, on the other hand, your users often aren’t making the buying decisions, so you have to serve both the user and the buyer when building your products. Offer your expert product knowledge to explain features and answer questions.

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Userzoom

DECEMBER 20, 2017

At the start of 2017 I made several predictions about UX design and research. It’s been an exciting and productive year for us and I hope it has been for you as well. We also launched our automated IntelliZoom participant sourcing engine that allows our customers reach 120+ million participants. Let’s see how I did.

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