The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? 2)= 168M Hence, the TAM of Smartwatch is around 168M customers in India.

Data Visualization 181

Data Visualization User Testing Research Software Marketing 181

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Without this knowledge, you could end up sinking hundreds, thousands — or even millions of dollars into a product or service that no one actually wants (looking at you, Google Glass ).

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

ProductPlan

JANUARY 17, 2023

Successful products solve customer problems. The key to product success, then, is simply to understand those problems, and the obvious way to do that is to talk to customers, right? There are all kinds of ways to make mistakes when seeking input from customers: You can talk to the wrong ones. question obvious.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help product leaders broaden their frame of reference, providing context to an original hypothesis, or an inkling about users. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

Simply put, one of the most important jobs of an experience researcher is to ask questions. It’s questions that help product leaders broaden their frame of reference, providing context to an original hypothesis, or an inkling about users. Begin with research grounded in empathy and accountability.

B2B 52

B2B User Testing Research Software Product Research 52

The Product Guy

AUGUST 13, 2020

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Also who is to define “good” in various industries and companies?

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

The Product Coalition

JANUARY 25, 2021

Managing a product with no development budget can be a product manager’s worst nightmare, but it doesn’t have to be a death sentence for the product. If you manage a product in a company with few product lines?—?it Continue to promote your product as if it’s the hottest dish on the CEO’s plate.

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Some starter activities to develop them: Think about a made-up product that you would love.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

BrainMates

JUNE 25, 2020

User and buyer scenarios are useful Product Management tools for both communication and design. They are used to share and communicate customer situations with your Product team so that they can design ‘market driven’ Products. Both of these help you build better, more successful Products.

User Testing 85

User Testing Customer Experience Customer Feedback Research Software 85

Ronke PM

APRIL 5, 2023

Table of Contents Product and design partnership What does design-driven leadership mean? Design-driven leadership is product management Final thoughts The very essence of leadership is creating a space that enables our teams to dream big, imagine, and bring what was once unthinkable to life - therefore, changing humanity.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Validate new features by asking users if they helped to achieve their goals.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

The Product Bistro

MAY 26, 2016

It is also crucial in new product development. Often the temptation to be everything to everyone is great within the organization, yet, the wise marketer and product manager knows that targeting key segments makes for a much greater chance of success. It is as important to know who not to visit, than to identify targets.

Marketing 170

Marketing B2C Data Visualization B2B 170

Intercom, Inc.

NOVEMBER 18, 2019

Chatbots are on the verge of living up to their hype, with new research commissioned by Intercom indicating where they can have the most impact. We fundamentally believe chatbots have the potential to transform businesses in two ways: by delivering radical efficiencies, and by helping businesses meet ever-increasing consumer demands.

User Testing 42

User Testing Product Research Banking B2C 42

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

JANUARY 9, 2023

What is a product persona? How is different from user or buyer personas? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Book the demo!

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. It also describes valuable skills you need to learn and career paths within product management, among other things. There is no shortcut to becoming a B2B product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. Not all Product Managers need to be business savvy. There is opportunity to be fully technical in a Product Management role. Finance), you can also contribute to high-tech Product Management, although the focus will be much different.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Imaginary Cloud - Design

MARCH 31, 2022

Developing digital products with a good user experience (UX) is becoming a must, both in B2C and B2B business models. As part of product design, digital teams need to understand exactly which problems a product is supposed to solve. What is Product Design? ? What is the Product Design Process? ?

User Testing 81

User Testing Research Software Feedback Software Product Research 81

The Product HQ

FEBRUARY 6, 2023

Need help preparing for your next senior product manager interview? Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. The defining elements that make you the best fit for the job. Every question has a purpose.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Centercode

OCTOBER 28, 2020

For nearly two decades, Centercode has provided leading platform and managed service customer testing solutions that help companies turn good technology into great products. A new study revealed that organizations leveraging Centercode saw a 646% return on investment (ROI) from customer testing over three years.

User Testing 69

User Testing Reporting Tools Feedback Software Research Software 69

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in Product. Women in SaaS.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Mixpanel

FEBRUARY 2, 2021

TL;DR: we recently released an all-new Free Plan with up to 100K Monthly Tracked Users (MTUs), made changes to our pricing curve, and launched a Startup Program to give early-stage companies more runway for growth. A roughly 60% decrease in pricing for online plans to make product analytics more accessible to everyone.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

The Product Coalition

MARCH 9, 2020

The global online dating market was valued at $6,400.0 This rising popularity has lead to a huge global user population of up to 220M people using dating platforms. It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year.

Startups 78

Startups Marketing Reporting Tools Research Software 78