Remove B2C Remove Technical Review Remove Testing Remove User Friction
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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment.

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How to Upskill as a Product Manager and Make Progress [Jason Knight]

Userpilot

TL;DR Product managers often don’t get the due recognition for their work and their role is often marginalized by frustrated leadership or other teams. Instead of staying in the zone of most competence, divide your attention across all aspects of the product, like the business, tech, and UX. Let’s dive in!

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Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

By following these steps, you create a valuable tool that guides user-centered design, resonating with the needs and preferences of your actual user base. This can range from onboarding new software to ongoing technical support. They should be integral to building customer journey maps and other UX strategies.

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Incorporating Empathy into Product Management

ProductPlan

No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customer pain points, add value for customers, etc. Empathy in product management spans wider than seeing which buttons customers click.

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How Behavioral Cohorts Unlock the Customer Lifecycle

Amplitude

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. In doing so, you’ll be able to unlock other hidden user personas that you hadn’t accounted for previously. What is the Customer Lifecycle?

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What it’s like being a B2B product manager — Part 1

The Product Coalition

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

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How to get started with a competitive positioning strategy

Nulab

What does your typical customer look like? Define your customer. Getting to know your typical customer will help you tailor your marketing strategy. For B2C, you’ll need to find out things like age, location, marital status, education, income, ethnicity, religion, and other demographic details. Define your market size.