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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

Written by Alex Kreger and UXDA team Digital banking has undergone significant transformation over the past decade, yet many users still experience stress and confusion when managing their finances online. In digital banking, small positive experienceslike celebrating a $5 savingscan have a surprisingly big impact.

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The application of Persuasive and Behavioral Techniques to Improve Saving Habits

UX Planet

We can create systems that gently sway judgments and match actions with long-term objectives to combatthis. By providing modest incentives or bonuses for creating savings accounts or keeping deposits, banks and financial platforms can promote saving. Authority We trust advice from those we perceive as knowledgeable.

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Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance

UX Planet

Why a Brand Matters More Than Ever in the DigitalAge The accelerating shift to digital banking and Fintech solutions means customers interact with financial service providers through multiple digital channels-mobile apps, websites, smart watches, social networks, third-party services, voice assistants and more.

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Customer Retention Rate: Essentials

UX Planet

Reference values CRR varies widely across industries due to differences in customer expectations about business. Finance and banking: 85%90%. Example Suppose, you have 1000 customers at the beginning of the period, gains 200 new customers during the period, and ends with 1100 customers. increased churn).

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Software Bugs Are Expensive: How Session Replays Help You Spot and Fix Them Fast

Userpilot

Negative user experience = lost customers Users get frustrated when they encounter functional bugs like a payment system failure, a broken feature, or a poorly functioning app. Session replays solve this by showing exactly what users experienced: where they clicked, what actions they took, and how the system responded.

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Inside the AI Revolution in Digital Banking UX: Case Studies, Data, and Strategic Takeaways

UX Planet

A deep dive into how artificial intelligence is shaping the next generation of financial user experiences — through metrics, strategy, and real success stories Until recently, most banks and financial organizations treated artificial intelligence (AI) as tomorrow’s experiment. In the UK, NatWest’s AI assistant, “Cora,” handled 11.2

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A Deep Dive Into Mobile App User Journeys: Lessons from Real Apps + Expert Tips

Userpilot

Screenshots must preview real value, the description must hit the problem you solve, and early reviews should reinforce trust. At this stage, delighted users can refer other people and give reviews about your app. User persona example. Example of a design template on Canva. Example of Blinkists curated online bookshelf.