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Meet the Continuous Discovery Champion, Teeba Teeba’s career so far has included four years in non-product roles, four years as a business owner, and four years working in fintech/banking product roles. Tweet This Teeba liked how Teresa focuses on continuous discovery, and she learned about the opportunity solution tree at a conference. “I
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. How are we building production-quality software? I think that was in 2004.
This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Traditional banking often struggles to capture and maintain customer engagement. It ultimately changes how we think about financial services. Wheres the brand identity?
In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
Chasing the next big product win in banking or fintech? For decades, banks competed through branch locations, branding and fee structures. The smartphone app has become the front line of financial competition. Any bankingapp that feels generic, uninspired or offers little real value is already lagging behind.
In an article published by Barclays customers are looking for ways to spend more wisely to offset growing living costs. We can create systems that gently sway judgments and match actions with long-term objectives to combatthis. Some apps reward users with bonus interest or cashback for consistent savings contributions.
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.
After years of digital innovation, many financial apps still drown users in dataand miss what really matters: how people feel about their money. At UXDA, we see a radically different path: by applying neuroscience and neuromarketing, weve found that tapping into users emotional motivations can transform their entire financial journey.
In today’s competitive landscape, customer experience (CX) stands as a cornerstone of success, particularly in the financial services industry. In our digital world, it has never been easier for customers to switch banks, wealth and investment managers, or financial technologies. And listen!
Session recordings are digital recordings of user interactions with a website or app. They track every user action, from clicks and scrolls to page transitions and mouse movements, to recreate a complete user journey. When you watch a session replay, it looks like a video recording of the user’s screen.
Describing the early phase of her discovery journey, Leann says, “Thinking back to where we started, it was in two areas—doing more interviews with our users and focusing on opportunities instead of solutions.” We’ve gotten great feedback on that. People are genuinely happy to help,” says Leann.
Many product teams dont truly understand their appuser journey. No surprise, then, that most apps lose 77% of their daily active users within just three days of installation. Without a clear view of the user journey, teams optimize the wrong things while real frictionpoints go unnoticed.
Orly: Fifteen years ago, I worked in the technology division of the biggest bank in Israel. That conversation changed my lifeI started in a leadership role, managing all the digital products in the bank and leading a group of product managers. That was a critical turning point in my career. Feedback is critical.
Searching for the best software for customerfeedback to truly understand your customer sentiment ? Software for customerfeedback has become essential for SaaS businesses that have customers in their hearts. What is customerfeedbacksoftware?
Looking for the perfect session replay platform but feeling lost in the sea of options? With solutions ranging from simple recording tools to full-featured analytics platforms, the big question is whether to choose a standalone tool or an all-in-one solution. You’re not alone.
Kristen Swanson is the Customer Experience Chief of Staff at Slack , the channel-based messaging platform designed to “make work simpler, more pleasant, and more productive.”. Even today, many months later, I’ll get a message every once in a while that says, ‘Hey, the customer that I helped reached out to me and they’re doing great.’”.
Interested in customer segmentation analytics but don’t know where to start? We also cover: The benefits of customer segmentation analysis. Best segmentation and analytics tools. TL;DR Customer segmentation divides clients into groups with shared attributes for in-depth analysis and personalized experiences.
In the banking and financial industry , the best place to gather customerfeedback is typically in the app stores. However, this feedback is hard to aggregate, analyze, and act upon — especially when ratings and reviews can’t be tied back to individual people. in the App Store and 3.6 respectively.
Super apps like Gojek and Grab combine multiple services such as food delivery and ride-hailing (Photo: Shutterstock). Delivering feedback has to be done differently for example. In fact, we have various squads that are taking care of either a single platform or working on a certain element of the customer experience.”
With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.
What’s a user adoption strategy? What tools and techniques can you use to implement it? TL;DR A user adoption strategy is a plan for user education and onboarding so that they progress smoothly toward activation and adoption. To build your strategy, use a user adoption strategy template.
Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? What personalized customer retention strategies are open to you? Let’s begin!
Appsflyer reports that app churn rate hits 70% within the first 24 hours, and by day 30, that number climbs to over 90% for most apps. These are alarmingly high figures, especially when you consider that customer acquisition cost for mobile apps has been steadily increasing. What is mobile app churn?
What is an end-to-end customer experience? It’s the complete customer experience that covers all the interactions between a user and your business, from initial contact to post-purchase. Why is an end-to-end customer experience important? Why is an end-to-end customer experience important?
Project Brief The project involves creating a comprehensive finance management app. It will integrate live shopping updates, investment tracking, credit and debit card transactions from multiple banks, bill management, goals tracking, insurance and loan details, tax calculations, and insights on optimising savings.
Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. We covered: The benefits of proper user research.
As with every digital product, the first few minutes on your app will determine whether the user sticks with it or abandons it. TL;DR FinTech onboarding involves welcoming new users to your FinTech app and helping them get started with it. to assist customers at all times. Book a demo today to learn more!
Looking for examples of customer journey touchpoints? The article explores 20 major touchpoints in a SaaS product journey. And shows you how to optimize them for better conversions and higher customer satisfaction. To identify the key touchpoints, first research customer expectations and needs. Let’s dive in.
Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience? Build loyalty.
There are various notification types you can use to keep your users engaged in SaaS. When designing notifications, it’s vital to be mindful of the user experience and ensure that you have the right information in the right place. A notification is a message or alert popup companies use to send information to users.
If you’ve been in the SaaS or start-up space for some time, there’s no way you haven’t heard about ‘delightful products.’ And what can product managers do to build quality products that really delight users ? This happens because users find interactions with the product rewarding. Book the demo!
It’s driven by tools like ChatGPT and Gemini, and nothing has captured attention quite so effectively since social media hit the scene promising free technology to get closer to their customers. Most existing tools don’t connect the core capabilities that businesses need to drive enterprise goals and meet CX objectives.
Each product development process starts with identifying the right problem to solve: you all remember that users don’t buy a drill for a drill itself or for a beautiful hole that this drill can make, they buy it for a nice dining room they want to decorate with a picture. Could we make the user experience safer?
The goal is to give you an advantage, not a final solution In many design projects, designers must finish the design quickly and deliver it to developers. Think of it as a tool for starting with a filled page instead of a blank page, so you can begin the design process with a draft that includes many ideas. How to use The prompt?
One great example is a project at the Heineken company where a product team chose to build customer onboarding software before validating their ideas with real customers. Jenny also demonstrated in her presentation that even on a small startup budget, Sustainably successfully kept customers at the heart of product testing.
Boost your business growth with the outstanding customer experience and build products your customers will love. We’ve entered the era of the customer. The SaaS market is getting more and more crowded every year, consumer expectations are getting higher and higher and the voice of the customer is louder and louder.
Nailing the product adoption process will help boost free-to-paid conversion rates , improve customer retention , and boost customer loyalty. The product adoption curve segments users from most to least likely to adopt products quickly. Your job is to help move your customers smoothly from one stage to the next.
As a product manager, how can you effectively validate ideas and build a successful product that delights users? We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. In step 3, you need to define your target audience and create user personas.
But grappling with the influx of ideas and instituting a system to handle them is essential because they sometimes have much to offer, even if it’s not right at the moment. Every employee, customer, prospect, or partner has ideas, even when they’re canceling their subscription. You want to keep them coming. Step 1: The Sanity Check.
Interested in customer experience analyst roles? In this guide, we’ll explore the ins and outs of customer experience analyst roles through detailed job descriptions and handy templates. TL;DR A customer experience analyst is a professional who evaluates and improves the interactions between a company and its customers.
Choosing the right tool to work with can make your life easier. Userpilot, for example, helps you to onboard users , segment them , and collect relevant user data through surveys and in-app analytics. A successful product launch strategy creates a substantial buzz around a product and attracts the right kind of customers.
With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.
When I first started as product lead at a bank, information used to fly right past me. We were a new team and we didn’t know what product management should encompass at the bank. It meant we could reference our vision, the painpoints of our customers, and our end goal, in an articulate manner, over and over again.
Using online tools allows to work on a document together and quickly make necessary corrections. Feedback collection is an art Feedback and dialogue are true investments into relationships?—?both It’s a grown-up approach, which is able to reveal pains and gains and cut to the chase of a problem. It’s not always easy.
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