The Accidental Product Manager

OCTOBER 31, 2022

Even existing products can be made to seem to be hip Image Credit: Mike Mozart. So here’s a classic problem that product managers are faced with all the time: you are responsible for an established product. What are you going to do to get customers interested in your older product ? Time has passed.

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Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

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The Accidental Product Manager

MAY 16, 2022

They have been around for a very long time and providing baby products is something that they are well known for. What’s going wrong and what can J&J’s product managers do about it? The market has spoken: J&J’s baby products have lost more than 10% of their market share during the past five years.

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Userpilot

OCTOBER 21, 2022

Does it have anything to do with the Minimum Viable Product? Why would you care about MVE as a product manager ? Minimum Viable Experience (MVE) describes how your users must feel when they interact with your product to stay with the company and keep using the product. What is a Minimum Viable Experience (MVE)?

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Usersnap

APRIL 29, 2023

Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. You’ll be able to understand how chatGPT can be a great tool for product management.

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UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

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The Accidental Product Manager

MAY 23, 2022

Cigarette product managers see change coming and are trying to prepare Image Credit: Lacey Krusmark. Just imagine if you were a cigarette product manager. You are responsible for a product that is both addictive and reviled. Young people seem to getting the message and are less likely to start to use your products.

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Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. B2B products often have to appeal to many different personas. Take Mixpanel, for example.

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UX Studio

APRIL 25, 2019

How you present yourself to the world, visually and in terms of message, constitutes a real science and many companies do a good job of that. Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations.

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The Product Coalition

JANUARY 26, 2024

For years, generous writers like you have supported Product Coalition with your materials and insights, and for a time, without exception, we accepted all that content for the sake of growing the community. Product Coalition strives to adopt a different strategy — define a standard of quality and value that readers and writers will support.

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Userpilot

MARCH 9, 2023

Product-market fit can provide you with the answer to which direction you should go first. Product-market fit can also help with your positioning and messaging. Learning the voice of the customer can inspire your product messaging. This information will tell you if your positioning and messaging fit the market.

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Userpilot

SEPTEMBER 28, 2022

Are you tracking product management metrics to evaluate your product and monitor its progress? SaaS products are becoming increasingly data-driven which makes it critical to evaluate product growth using the right metrics. Here are the 3 best tools to improve product management metrics.

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Userpilot

JUNE 29, 2022

Did you know that product storytelling increases the chances of your product being remembered by 2200% ? Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse.

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Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. What is product service management?

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Ask Benny

JANUARY 30, 2020

Express your thoughts and beliefs to become a better professional When people are thinking about self-branding, many times they imagine only the “external” benefits. A person investing in self-branding is considered sometimes investing only in being more known, extending their network, and extending their value in the market.

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Ask Benny

JANUARY 30, 2020

Express your thoughts and beliefs to become a better professional When people are thinking about self-branding, many times they imagine only the “external” benefits. A person investing in self-branding is considered sometimes investing only in being more known, extending their network, and extending their value in the market.

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Userpilot

FEBRUARY 28, 2023

In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions. They tell you how attached your users are to the brand and would recommend it to their friends/colleagues. Let’s dive right into it!

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Userpilot

JUNE 30, 2023

This article provides an overview of 19 popular AI content-writing tools that will help you create different content types, from in-app messages to long-form blog posts. Known for its budget-friendly pricing , Rytr enables the creation of high-quality content such as blog posts, emails, and social media captions.

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Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. PMMs need the right tools to help them do their job: project management, team collaboration, customer feedback , analytics, and digital marketing.

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Userpilot

FEBRUARY 15, 2023

As an experienced product manager, you might be questioning whether there’s any such thing – usually, you want to run away from friction as fast as you can! Postfity adds a welcome message to gather data and use it to help frame the user experience. Userpilot sends a confirmatory message before users delete a flow.

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Product Talk

NOVEMBER 8, 2023

Like any good product person, she decided to conduct both qualitative and quantitative research to dig into this topic, including running a survey and holding in-depth interviews with community leaders and organizers (like me). Teresa: Product managers, designers, software engineers, user researchers… feel free to add your favorite title.

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Userpilot

SEPTEMBER 14, 2022

Successfully launching a product requires proper planning which usually follows specific steps and checklists. Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing.

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The Accidental Product Manager

OCTOBER 19, 2020

Product managers who want an audience, are going with an old standby Image Credit: Photo by Anete L?si?a Product managers have had to learn to live in a world that is dominated by these firms. So what value does something as old as email provide to product managers? a on Unsplash. Say Hello (Again) To Email.

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Userpilot

JUNE 8, 2021

Finding the right collection of product management software isn’t easy, especially with hundreds of products available in the market. Today we’re going to help you narrow down your options by compiling a list of the 15 best product management software you can include in your product stack! Final Thoughts.

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The Product Coalition

FEBRUARY 4, 2020

Express your thoughts and beliefs to become a better professional When people are thinking about self-branding, many times they imagine only the “external” benefits. A person investing in self-branding is considered sometimes investing only in being more known, extending their network, and extending their value in the market.

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Userpilot

DECEMBER 17, 2021

There’s a difference between product marketing and traditional marketing. And this blog post will look at both concepts and answer every question you have about them. While marketing is meant to attract prospects, drive demand and create brand awareness, product marketing doesn’t end after the acquisition stage.

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The Accidental Product Manager

MAY 20, 2019

So if you are running a business and you’d like to keep your customers aware and informed about what products you are offering, what’s the best way to go about doing this? In our modern age, a lot of product managers would look at their product development definition and say that you need to update your web site and they’d be correct.

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Mixpanel

JANUARY 12, 2023

It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. You wouldn’t build a product without doing customer research and validating your idea. For example, I recently worked on a blog conversion project.

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Userpilot

NOVEMBER 21, 2022

Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager? Ready to dive in? Book the demo!

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Product launches Product Research User Testing Research Software 98

The Accidental Product Manager

JULY 8, 2019

So for just a moment, picture yourself as a product manager for one of the most iconic products out there: Coke-Cola. The company makes an enormous amount of money from your soft drink product every year and in all honesty, traditionally you’ve only had one real competitor – Pepsi. What’s a product manager to do?

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Userpilot

MAY 17, 2022

This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? What are the best channels to announce new products: in-app communication, email, social media, etc? What is a product announcement? How do you create one?

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BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. This blog does the opposite.

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Userpilot

JANUARY 12, 2023

We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption. Keep reading to uncover product growth insights ! Keep reading to uncover product growth insights !

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Ask Benny

JANUARY 30, 2020

Express your thoughts and beliefs to become a better professional When people are thinking about self-branding, many times they imagine only the “external” benefits. A person investing in self-branding is considered sometimes investing only in being more known, extending their network, and extending their value in the market.

Artificial Inteligence 78

Artificial Inteligence Branding Consulting Messaging 78

Ask Benny

JANUARY 30, 2020

Express your thoughts and beliefs to become a better professional When people are thinking about self-branding, many times they imagine only the “external” benefits. A person investing in self-branding is considered sometimes investing only in being more known, extending their network, and extending their value in the market.

Artificial Inteligence 78

Artificial Inteligence Branding Consulting Messaging 78

PMLesson's Ace the PM Interview

JUNE 26, 2020

Nothing beats real experience when it comes to learning Product Management and making product decisions. Consider working on a side project to improve or design a brand new product and document the process where recruiters can find it. Make sure your message doesn’t come off as generic or all about you.

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User Testing Product Management Product Manager Product Research 52

Mixpanel

JUNE 10, 2022

A good product onboarding experience can help achieve product-market fit and drive revenue, while a poor experience can drive customers away. We use the terms “product onboarding” and “user onboarding” interchangeably; you can read more about these concepts in our user onboarding explainer blog. Fine-tune your messaging.

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