Mind the Product

OCTOBER 12, 2018

While correlation does not imply causation and my sample size is limited, it’s an indicator that the advice has some value. Stop me if you’ve heard this one before: What’s your favourite product, and why? Or how about: You have to launch a new product for X. How do you determine pricing? I hate these questions. Do Your Research.

Product Management 118

Product Management Product Manager Product Research Management 118

Intercom, Inc.

DECEMBER 10, 2019

We’ve been thinking deeply about how to make this change in our own organization, with Des and Paul leading our discussions about it. More broadly, industry thinkers such as John Cutler and Josh Seiden are writing extensively about how organizations can effect such change in their mindset. First some context. The Product Impact Framework at work.

Onboarding KPIs 281

Onboarding KPIs Framework Product Research User Testing 281

Mixpanel

AUGUST 12, 2019

We “dogfood” it as much as we can: to measure product use at the account level with Group Analytics , onboard new customers using Mixpanel Messaging , and test subject lines in our blog newsletter. At Mixpanel, we use our product internally to track critical business metrics. Targeting the right users. Optimizing email cadence.

Data Visualization 86

Data Visualization Onboarding KPIs Marketing User Testing 86

Mixpanel

AUGUST 12, 2019

We “dogfood” it as much as we can: to measure product use at the account level with Group Analytics , onboard new customers using Mixpanel Messages , and test subject lines in our blog newsletter. At Mixpanel, we use our product internally to track critical business metrics. Targeting the right users. Optimizing email cadence.

Data Visualization 40

Data Visualization Onboarding KPIs Marketing User Testing 40

Userpilot

JULY 8, 2020

We’ve talked a lot about ‘Aha’ moments here on the Userpilot blog. If you don’t know which of your new users are going to turn into paying customers and which are going to drift away, you need to be thinking about User Adoption Metrics. In this post, we’ll examine how you can drive your User Adoption Metrics forwards. Define ‘Activation’.

Onboarding KPIs 89

Onboarding KPIs User Testing Customer Experience Analytic Tools 89

Intercom, Inc.

NOVEMBER 30, 2022

Celebrating success without clearly understanding causation, generally speaking, is something you should be very paranoid about. So we got our blog posts and our Twitter threads, and even a few ropey TikToks. You can check out the slides here, or read on for an illustrated transcript of my talk. Hi, I’m Des from Intercom.

Engineering 151

Engineering Research Software Onboarding KPIs Customer Experience 151

Userpilot

APRIL 28, 2021

This is especially true in the SaaS world, where retention, not acquisition, is so strongly correlated with profitability. SaaS companies will not survive in the long run without robust user retention strategies. Table of Contents. Why is calculating user retention important? The relationship between user retention rate and growth in SaaS.

Research Software 52

Research Software Feedback Software Customer Experience User Testing 52