Gainsight

NOVEMBER 20, 2019

In the spirit of “Staying Thirsty” we’ve compiled this list of books, blogs, Slack communities, and podcasts for product-obsessed people that want to develop themselves in and out of the office. Blogs for Product Managers. An approachable best-seller that will expand the way you think about applications of research.

Books 80

Books Blog Feedback Software User Testing 80

The Product Coalition

JULY 6, 2023

The competitive landscape is more intense than ever for technology businesses, particularly SaaS (Software as a Service) companies. To build a successful SaaS company today, you must understand product-led growth and build it into your business and product from the very beginning.

Research Software 114

Research Software Feedback Software User Testing Product Research 114

Userpilot

JANUARY 27, 2023

Looking for excellent evaluative research design examples? In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. What is evaluative research? If so, you’re in the right place! Book the demo!

User Testing 98

User Testing Product Research Research Software Feedback Software 98

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. To find and remove friction points from the customer journey, conduct funnel analysis.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Onboarding KPIs 98

Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. Our article provides guidance for SaaS teams on how to effectively localize their content. Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction. Let’s get right to it.

Research Software 94

Research Software Analytic Tools User Testing Onboarding KPIs 94

Userpilot

JUNE 3, 2022

As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. Product marketing managers need tools that automate, customize, and track their campaigns.

Research Software 97

Research Software Analytic Tools Feedback Software Data Visualization 97

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Let’s dive right in!

Feedback Software 103

Feedback Software Analytic Tools Research Software User Testing 103

Userpilot

FEBRUARY 26, 2024

TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. It also helps them seal any leaks in the funnel resulting in the loss of potential customers. Let's get right into it! Book the demo! It gets even better.

Analytic Tools 103

Analytic Tools Data Visualization Feedback Software Research Software 103

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. However, the focus of product service management is on delivering a delightful service and fostering relationships with customers. Understand customer needs.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

JULY 15, 2022

Whether you’re trying to accelerate customer acquisition or increase product engagement, understanding the dark funnel is necessary. The dark funnel refers to all the hidden touchpoints a user goes through in their customer journey. What is the dark funnel in SaaS? The customer journey can’t be fully documented.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

MARCH 11, 2022

The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. We’re taking a look at The State of SaaS Onboarding , Mixpanel Product Benchmark Report, Satmetrix 2021 NPS Benchmarks, and Openview Benchmarks and Research. That’s a lot, right?

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

APRIL 10, 2024

As your business grows, you can expect the number of support tickets to increase and the stress levels of your customer service team to go up. Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. Create granular content.

Feedback Software 96

Feedback Software Analytic Tools Research Software Data Visualization 96

Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. How do you launch a SaaS product? There are three main phases that will ensure a solid SaaS product launch. Is it similar in any way?

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. In-app strategies for converting free or trial users to paying customers.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

APRIL 1, 2022

What does the SaaS product localization process involve? How do you develop and implement a SaaS localization strategy? Software and hardware customization to make them compatible with the systems used in the new market. However, SaaS localization often requires more thorough changes to the UI to achieve the right effect.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

NOVEMBER 22, 2022

While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. A user persona is a fictional character whose characteristics and goals mimic those of your ideal customer.

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

Userpilot

MARCH 27, 2024

We go over 6 secondary navigation examples from other SaaS businesses: Userpilot’s combined secondary navigation blends seamlessly within the primary menu for contextual access. Secondary navigation use cases In SaaS, secondary navigation enhances the user interface by providing a clear path to different features or settings.

Feedback Software 105

Feedback Software Research Software Data Visualization Product Research 105

Userpilot

NOVEMBER 10, 2022

Customer pain points are important to reveal when you want to improve product engagement and grow fast. If you can fix customers’ pain points, you’ll be well on your way to improving their overall customer experience. In this article, we’ll cover: What are customer pain points? Common pain point categories.

User Friction 96

User Friction Customer Experience User Testing Product Research 96

Userpilot

OCTOBER 16, 2022

In this article, we’re going to break down the concepts behind this exciting new concept and specifically focus on how you can implement key lessons in your own SaaS. But rather than focusing on optimizing for speed, the set of features is optimized for customer delight. Let’s explore the difference in more detail.

User Testing 109

User Testing Feedback Software Research Software Customer Experience 109

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Susan Stavitzski – Customer-Driven Product Person and Product Leader. CEO of Product Labs.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Userpilot

JUNE 20, 2023

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. Onboarding Matters by Donna Weber links successful customer onboarding to retention by offering a comprehensive six-stage process. She has helped several successful SaaS companies improve their onboarding processes.

Onboarding KPIs 97

Onboarding KPIs Feedback Software Research Software Books 97

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Research Software 97

Userpilot

SEPTEMBER 14, 2022

Product marketing is responsible for market research, product development, branding, advertising, and pricing. Learn about your customer- who is your target audience? Market Research. Boosting customer retention. Learn about your customer. One way to get to know your customers is to conduct customer research.

Feedback Software 95

Feedback Software Product Research Research Software Product Marketing 95

Userpilot

JANUARY 15, 2024

Mastering user research methodologies like interviews, surveys , and usability testing so you can understand user needs and behaviors. These roles include UX Designer, Researcher, Tester, Motion Designer, Product Designer, UX Engineer, and Product Manager. To save you time, we’ve built a no-code platform for product designers.

Research Software 96

Research Software User Testing Feedback Software UX 96

TryMyUI

JUNE 16, 2022

User interface (UI) and UX design are critical components in any industry, especially for SaaS brands. The SaaS market is highly competitive. This is why it’s crucial to take your time doing UI and UX research to make sure your product and marketing efforts are more thorough and check all the right boxes.

Research Software 59

Research Software Marketing Customer Experience User Testing 59

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 89

Customer Feedback User Testing Feedback Software Product Research 89

Userpilot

DECEMBER 3, 2021

Let’s go over how you can leverage the HEART framework to improve your SaaS product. Ex-UX researcher at Google, Kerry Rodden, developed the HEART framework to map product goals with appropriate metrics and improve the UX. User engagement is a measure of how much an average customer uses your product. Engagement.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Userpilot

OCTOBER 31, 2023

Free trials can impact cash flow and revenue generation, especially if a significant portion of trial users don’t convert into paying customers. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. What’s a free trial in SaaS? Book a demo to learn more.

Feedback Software 93

Feedback Software Research Software User Testing Onboarding KPIs 93

Userpilot

APRIL 3, 2024

Wondering how to create a resource center for your SaaS product? A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support.

Feedback Software 102

Feedback Software Analytic Tools Research Software Data Visualization 102

Userpilot

NOVEMBER 14, 2022

Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. Reciprocity marketing is providing value upfront to motivate current and target customers to give you something in return. Keeps customers returning to you regularly.

Feedback Software 98

Feedback Software Research Software Marketing User Testing 98

Userpilot

JULY 4, 2023

Continue to collect customer feedback to make small iterations on a handful of users to perfect your product. Use loyalty programs and rewards to encourage users to leave reviews, increasing your SaaS’s word-of-mouth promotion. Target customers that have high NPS scores to increase the chance of more positive reviews.

Feedback Software 94

Feedback Software Analytic Tools Research Software User Testing 94

Userpilot

DECEMBER 31, 2022

Are you curious about what the average churn rate for SaaS is? SaaS businesses are typically subscription-based, where they should provide continuous value to customers and ensure repeat purchases. Thus, one of the most important goals for SaaS companies is to reduce churn and retain as many existing customers as possible.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Product Marketer: Develops and executes marketing strategy that promotes the product’s value proposition and drives customer interest and adoption. Align your teams with clear communication channels like Slack.

Research Software 88

Research Software Data Visualization User Testing Marketing 88