Userpilot

JANUARY 19, 2023

You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. Quantitative metrics help SaaS companies measure key performance indicators (KPIs) , improve customer satisfaction , and boost revenue.

Onboarding KPIs 95

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 95

Userpilot

FEBRUARY 4, 2023

Wondering how you can make the most of your growth analytics to boost average revenue per user, and retention, and drive product growth ? Meanwhile, growth analytics is more concerned with overall user behavior , such as average revenue, conversion rates, retention rates, and more. The growth metrics you should be tracking.

Analytic Tools 94

Analytic Tools Data Visualization Customer Experience User Testing 94

Userpilot

MAY 2, 2022

Vanity metrics vs actionable metrics SaaS: which ones should you choose for your SaaS business? In the era of product-led growth , actionable metrics help businesses understand whether their products satisfy customer needs and make improvements whenever needed. Vanity metrics vs actionable metrics: What’s the difference?

Onboarding KPIs 96

Onboarding KPIs Research Software Analytic Tools Feedback Software 96

Userpilot

JULY 27, 2023

Customer Success Manager: This person is responsible for customer relationships and experience as well as acting as the voice of the customer. In large companies, the CSM also oversees other customer success roles. Account Managers: They serve as the lead point of contact for all customer account management matters.

Research Software 95

Research Software Feedback Software Analytic Tools Onboarding KPIs 95

Userpilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc. Analytics collects and analyzes data to understand customer engagement with your products. Categories of customer analytics.

Data Visualization 90

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 90

Userpilot

MAY 24, 2022

Customer acquisition, engagement, retention are essential ingredients for growing a SaaS company. From buying to post-purchase, there are five customer lifecycle stages: Acquisition, Activation, Retention , Referrals, and Revenue. There are multiple customer acquisition channels.

Analytic Tools 91

Analytic Tools Onboarding KPIs Customer Experience User Testing 91

Userpilot

NOVEMBER 20, 2022

In SaaS, the annualized contract value is a metric that breaks down the total contract value of a customer into an average annual contract value. Annual recurring revenue (ARR) measures revenue for all customer accounts at the same time, while ACV measures revenue for a single user account. ACV vs ARR example.

Feedback Software 96

Feedback Software Onboarding KPIs Customer Experience Customer Feedback 96

Userpilot

AUGUST 9, 2023

Wondering how to calculate customer retention rate and why? It’s important to measure the customer retention rate to see how well your product retains customers and to monitor any changes to try and improve it. The higher the retention rate, the better. What is customer retention rate?

Customer Feedback 95

Customer Feedback Customer Experience User Testing Analytic Tools 95

Userpilot

MAY 17, 2021

Product Marketing KPIs vs Product Marketing OKRs. Measuring product marketing success – Customer Journey Metrics (KPIs) to track. Measuring product marketing success – Acquisition stage metrics (KPIs) to track. Measuring product marketing success – Retention stage metrics (KPIs) to track.

Onboarding KPIs 96

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 96

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. What is a marketing funnel?

Feedback Software 94

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 94

Alchemer Mobile

FEBRUARY 2, 2021

Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. These steps are designed for even the humblest of budgets and will help not just with acquisition, but with the entire spectrum: validation, testing, engagement, retention, referrals, and revenue. It’s marketing.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

JULY 31, 2023

Day-to-day tasks include conducting market research , defining buyer personas , creating a clear value proposition, collaborating with the product team on big launches , gathering feedback , and focusing on account expansion & customer success. Glassdoor sets out that the average salary for a product marketing manager is just over $127k.

Product Marketing 87

Product Marketing Onboarding KPIs User Testing Marketing 87

The Product Coalition

JANUARY 7, 2021

It’s a temporary state where your product is solving a big enough problem with the right solution for your customers. The sales chart resembles a hockey stick, and customers are raving about your product. Very High User Retention?—? Example of where user retention flattens around 50% 3. Credit: Andrew Chen?—?

User Testing 164

User Testing Product Marketing Marketing Customer Experience 164

Userpilot

JUNE 5, 2023

TL;DR The SaaS conversion funnel is a visual representation of your ideal customer journey from awareness to product adoption and revenue expansion. Unlike both funnels above, the conversion funnel runs through the entirety of the customer’s life cycle. Likewise, how you optimize for success will differ from one stage to another.

Analytic Tools 73

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 73

Userpilot

OCTOBER 4, 2022

The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ). There are three main types of growth loops that feed different goals – acquisition loops, engagement and retention loops, and expansion loops.

Customer Experience 97

Customer Experience User Testing Onboarding KPIs Software Review 97

Userpilot

JUNE 1, 2022

When it comes to KPIs vs metrics, which one should you measure to get better insights? KPIs vs. Metrics. Some common metrics in SaaS are monthly recurring revenue, customer retention rate , and trial-to-paid conversion rate. Customer acquisition cost (CAC) measures the money spent to acquire one customer.

Onboarding KPIs 90

Onboarding KPIs KPI Analytic Tools Data Visualization 90

Userpilot

OCTOBER 11, 2021

Tired of tracking retention metrics that get you nowhere? For SaaS businesses, customer retention is the easiest way to achieve growth. In this article, we’re covering 10 of the most important retention metrics you need for your SaaS business, and how you can improve each of them to have increased revenue.

Onboarding KPIs 93

Onboarding KPIs Feedback Software Analytic Tools Research Software 93

Userpilot

NOVEMBER 8, 2022

A GTM strategy provides direction for all team members, reduces your product’s time to market, and helps you cut costs. Confirming you have product-market fit before launching your product ensures you have customers who are happy to pay for your product, use it, and share the word about it.

Feedback Software 86

Feedback Software User Testing Product Research Strategy 86

Userpilot

JULY 15, 2021

SaaS product marketing is a service that’s applied to SaaS products and apps to generate demand and ultimately drive the adoption and retention of the product by the end-user. SaaS product marketing team structures differ for product-led companies vs sales-led companies. SaaS product marketing vs. traditional marketing.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

MARCH 23, 2023

What are the reasons for customer churn in SaaS? And how can customer success teams address them to ensure product growth? As a SaaS company, your ultimate goal is to retain customers and keep them happy with your product. However, sometimes things don’t go as planned, and customers churn. Want to reduce customer churn?

Feedback Software 94

Feedback Software Research Software User Testing Customer Experience 94

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance. B2B vs. B2C marketing.

B2B 100

B2B User Testing Research Software Analytic Tools 100

Intercom, Inc.

MARCH 9, 2022

We iterate, fight for adoption, and keep pushing for maximum impact for our customers and our business. We strive to deliver outcomes as well as outputs to drive real results for our customers. We work to ensure that what happens because of things we ship delivers tangible value to our customers.

Data Visualization 152

Data Visualization User Testing Customer Feedback Analytic Tools 152

Userpilot

SEPTEMBER 29, 2022

Growth engineering helps companies to iterate quickly, experiment, and identify the best solutions to improve conversion and retention , while growth hacking is a mix of software engineering and marketing, primarily designed to identify shortcuts for rapid growth. Growth hacking vs. growth engineering. Growth engineering Venn diagram.

Analytic Tools 89

Analytic Tools Feedback Software Customer Experience User Testing 89

Userpilot

JANUARY 10, 2022

How important is customer success KPIs to your SaaS business? Customer success metrics help you analyze how effectively you help customers gain value from your SaaS product. When measuring customer success metrics, it’s never only about the results. What is customer success in SaaS?

Feedback Software 103

Feedback Software Analytic Tools Customer Experience User Testing 103

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. What is Micromarketing?

Research Software 87

Research Software User Testing Strategy Customer Experience 87

Userpilot

JULY 22, 2022

Customer-led growth vs. product-led growth? Whichever growth strategy you choose affects conversion rates, customer retention rates, and overall customer engagement. A customer-led growth strategy leverages user insights to provide the best customer experience. What is customer-led growth?

Feedback Software 90

Feedback Software Analytic Tools User Testing Product Research 90

Userpilot

MAY 27, 2021

You probably all know the famous study that claims increasing user retention metrics by only 5% can increase profits by as much as 25-125%. And it makes sense – in a subscription business model, most of your revenue comes from recurring purchases – aka retaining your users – not from the new acquisitions.

Feedback Software 52

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 52

Split

JUNE 9, 2022

In our last blog about controversies , we talked about having clear goals. Formalize What You Agree On vs. Not. For example, offering a higher level of customer service is something that is often debated. It looks like a cost center, therefore doing less should mean more profit. That’s why having clear goals is essential.

Customer Experience 64

Customer Experience Data Visualization Analytic Tools User Testing 64

Userpilot

AUGUST 18, 2022

Customer advocacy is a powerful force for driving business growth without breaking the bank. There is nothing more important to a brand than making its customers happy. While customer satisfaction is essential to brand success, taking proactive measures toward turning these satisfied customers into advocates is key to business growth.

User Testing 94

User Testing Customer Experience Customer Feedback Feedback Software 94

Userpilot

OCTOBER 6, 2022

AI can also be useful to find patterns in user feedback to boost retention and improve user satisfaction. Monthly and daily active users (MAUs and DAUs) , conversion , churn and retention rates , the NPS and CSAT scores, and the Customer Acquisition Cost are important metrics data product managers should follow.

Data Visualization 93

Data Visualization Customer Feedback Analytic Tools User Testing 93

Userpilot

NOVEMBER 24, 2022

Product Growth Management focuses on driving growth by identifying and realizing opportunities to attract new customers and maximize the lifetime value of the existing ones. Growth product managers , on the other hand, work towards more granular objectives that give quick results, like improving customer retention.

Product Research 87

Product Research User Testing Onboarding KPIs Data Visualization 87

Userpilot

MARCH 15, 2022

In this blog post, you’ll learn everything about go-to-market strategies. They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. The LTV: CAC ratio is recommended to ensure you don’t start running a loss by spending more on acquisitions than you gain.

Research Software 84

Research Software Strategy Customer Experience User Testing 84

Userpilot

NOVEMBER 28, 2022

In this article, we’ll show you: What customer churn is and why it matters. 6 strategies to improve your churn rate and retain more of your customer base. Customer churn occurs when customers cancel their subscription to a product or service. There are four main reasons why customers churn.

Feedback Software 92

Feedback Software Customer Feedback Customer Experience User Testing 92

Userpilot

NOVEMBER 14, 2022

Are you leveraging customer marketing to generate new and sustained business opportunities? Are you getting the most out of your existing customer base? As product marketers , getting lost in the push for new customers after launching a new product or service is easy. What is customer marketing?

Feedback Software 93

Feedback Software Analytic Tools Customer Experience User Testing 93

Userpilot

DECEMBER 6, 2022

Although customer relationship management shares the same principle of centralization, it focuses on nurturing leads and efficient customer management rather than resource management. MRM tools centralize marketing resources in order to boost efficiency, optimize output, and reduce costs. What are resource management examples?

Analytic Tools 90

Analytic Tools Feedback Software Reporting Tools Customer Experience 90

Mixpanel

FEBRUARY 23, 2021

Nothing matters more than retention 2. It’s a common blunder—getting swept up in the dream of the product and what it symbolizes, rather than deeply understanding how your first customers are actually using it. Customers are coming to you, and you have more demand than you need and can handle.” Can a feeling be measured?

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

MAY 14, 2023

Custom events Userpilot custom events. The two highest plans, Pro and Premier, have custom pricing. Here’s what it offers: User segmentation Funnel analysis Event tracking, including custom events. Heatmaps Userpilot heatmap. Funnel analysis (coming soon) Goal tracking Userpilot goal tracking. Heap pricing.

Analytic Tools 92

Analytic Tools Data Visualization Feedback Software Reporting Tools 92