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Product Strategy and Product Discovery

Roman Pichler

My intention with this article is to show how product teams can use a product strategy to guide their discovery work and maximise the chances of creating successful products. Encourage teams to start with outcomes—business and user/customer benefits—rather than outputs—features and deliverables.

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7 Reasons Why Developers Need To Embrace UX Design

Usersnap

More than 90% of the downloaded apps are deleted after one use. Similarly, 88% of users don’t return to a website after bad user experience. So what’s a developer to do? Developers need to tap into the world of UX design to offer seamless experiences that keep the user loyal to their brand.

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30 Steps to Mobile App Launch

Alchemer Mobile

As they wait for the downloads to come, they realize—all too late—the fallacy of this assumption. According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. The bad news? You don’t need a big budget or a dedicated marketing team to market your app.

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Data Tracking: How to Create A Plan for Collecting and Analyzing Data?

Userpilot

To collect data for your tracking plan: Gather user data from welcome surveys right in the beginning. Set up custom events to track user activities. Trigger contextual in-app surveys to gather customer satisfaction data. Use feature tagging to track feature usage. How to create a data tracking plan?

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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

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Net Promoter Score: The Complete Guide to NPS SaaS

Userpilot

In the world of software-as-a-service (SaaS), customer satisfaction is paramount to the success of any business. One metric that has become increasingly popular in measuring customer loyalty and satisfaction is the Net Promoter Score (NPS). Combine NPS data with other metrics (user behavior in-app, etc.)

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PO Interview Questions?—?The Product Backlog and Refinement

The Product Coalition

So far, this Product Owner interview guide has been downloaded more than 8,000 times. ?? The following interview questions are neither suited nor intended to turn an inexperienced interviewer into an agile software development expert. Shall I notify you about articles like this one? Remember, “Agile” is a mindset, not a methodology.