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SaaS growth in 2022: Why tracking competitive advantage will NOT yield marketing leadership

Usersnap

To effectively understand the growth rates for your SaaS company, the Pirate Flywheel Metrics (also known as the AAARRR framework, yes we at Usersnap employ it with an extra “A”. Differentiated SaaS Growth. The differentiated growth approach is creating a product with unique features which can make it stand out from the crowd.

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Product Team Structure – A Guide For SaaS Product Teams

Userpilot

Enterprise companies with multiple or complex products tend to have larger product teams made up of specialists, while startups often have to cope with smaller structures where members perform numerous roles. In enterprise organizations, on the other hand, the roles may be more specialized.

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Why Product Features Matter

Department of Product

Features, you could argue then, are what drives revenue for SaaS products as enterprise customers shift packages to get access to more of the features they need, reducing the feature deficit they experience on a lower end package. But, as Citymapper found out as time went by, feature-based differentiation doesn’t last forever.

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Product Positioning for Product Managers

Department of Product

Z” is positioned to establish significant price differential with “Y”. And an “Alpha deployment” starting with 100 devices can reach 100,000 devices when you reach “D” for a “Delta deployment” and can keep scaling using the same process for large enterprise accounts. Stephen is the General Manager for Wearables at Apnimed, Inc.,

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25 must-read product management articles

Roadmunk

So Shopify’s Director of Product, Brandon Chu, developed a framework to streamline that decision-making process. Brandon Chu makes yet another appearance on the list with a different framework; this time to help with prioritization (between projects and within a project). Dear PMs, it’s time to rethink agile at enterprise startups.

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Gainsight PX vs. Mixpanel: 10 Advantages of Gainsight PX

Gainsight

Regularly-updated blog. It just not yet at the level to handle the amount of data that comes with an enterprise level organization. This means your customer success and marketing teams can use Gainsight PX to create engagements ( using our TRUSt Framework, of course ) with very little instruction required. Interactive community.

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Moving upmarket as a product manager: What changes and what stays the same?

Intercom, Inc.

In recent years we have increasingly focused on upmarket, enterprise-scale customers. This is a natural evolution for many SaaS tools as they move towards a healthier economic model, as captured in Christoph Janz’s seminal 2014 blog. But one thing is consistent across every product management role – a deep focus on the customer. .