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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve. What is product strategy?

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Product Revenue and Profitability Goals – Are They Counterproductive?

Product Management University

The trouble starts when you have multiple products that target the same exact markets and customers. Individual product goals force each product team to compete for development resources, marketing resources and mind share with the sales team – all in the interest of individual product goals.

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Product Idea Validation: 6 Steps for Ensuring Successful Products

Userpilot

Product idea validation is essential to avoid spending too many resources on a product that fails because nobody needs it. First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Some questions to answer include: What is the product?

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Tying Strategy to Your Product Roadmap

Pragmatic Marketing

Whether you believe roadmaps should be date-based, short-term or long-term, your roadmap needs to convey the strategic direction for your product. A product roadmap has several ultimate goals. Describe your vision and strategy. Communicate progress and status of product development. Align internal stakeholders.

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More Than Just Words: Product Vision Examples That Define Great Products

Userpilot

What are some good product vision examples? How is the product vision different from the company vision? What makes a great product vision? How should product managers develop effective product vision statements? Product vision development takes a few iterations.

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Product Analytics Guide for SaaS Products

Userpilot

We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. We finish with an overview of product analytics tools that your team can benefit from. First, not all of them are aligned with the product vision.

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Product Failure: Why New SaaS Products Fail and How to Avoid it

Userpilot

We talk about product failure when the product doesn’t meet its objectives or goals. SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges.