Product Talk

APRIL 8, 2020

So how do we know the difference? How do we know when a pain point is worth pursuing? We are an empowered cross-functional team consisting of experts in engineering, design, user research, data analytics, and product. What does the company do and who are your main customers? You can find them here.

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Product Research User Testing Research Software Data Visualization 264

Userpilot

OCTOBER 29, 2023

One way to determine the willingness to pay is through market and competitor research. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. Experiments , like fake door tests , can also be used to assess your customers’ WTP. What is the willingness to pay?

Research Software 103

Research Software Feedback Software Analytic Tools User Testing 103

Userpilot

NOVEMBER 22, 2022

User segment vs persona: what makes the two different from each other? Here is how to create customer segments: Use welcome screens to segment new users based on their jobs to be done. To create user personas, use a combination of research techniques to get a detailed picture of different customers. What is a user segment?

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

The Product Coalition

JUNE 26, 2022

While the book is primarily targeted at individuals who are still trying to define their solution to a specific problem, much of the advice in the book can be applied to customer conversations at later stages in the company’s maturity. Examples of Bad and Good User Research Bad questions “Do you think it’s a good idea?”

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User Testing Customer Feedback Customer Experience Product Research 124

Userpilot

AUGUST 13, 2023

And what to do after prioritizing features. Instead of relying solely on your intuition, supplement it with insights from market and customer research or feedback to inform prioritization decisions. What’s a feature prioritization matrix and how can product teams leverage it to make better product decisions?

Data Visualization 96

Data Visualization User Testing Customer Experience Feedback Software 96

Userpilot

AUGUST 10, 2023

TL;DR Product discovery is the process of researching customer problems that need solving and developing solutions they’re ready to pay for. Product discovery helps organizations mitigate risks and use resources well by ensuring product ideas are well-researched and validated. Let’s get right to it!

Product Research 95

Product Research Analytic Tools Feedback Software Research Software 95

Userpilot

SEPTEMBER 4, 2023

There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams. To do that, it tracks and analyzes several psychological variables (psychographic data) influencing buyer behavior to help you better understand the customers’ thinking.

Product Research 94

Product Research Data Visualization User Testing Research Software 94

Imaginary Cloud - Design

AUGUST 19, 2021

Creating useful, usable, and craved products and services that respond to human needs is the basis of Design Research. Design Research is a process used by designers to better understand the underlying and sometimes hidden desires, needs, and challenges of end users. What is Design Research? Design Research steps. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? Marketing funnel analysis vs. sales funnel analysis The analysis of marketing funnels and sales funnels focuses on two consecutive stages of the buying process. What is marketing funnel analysis? How is it different from sales funnel analysis? Why should you conduct it?

Analytic Tools 101

Analytic Tools Data Visualization Feedback Software Research Software 101

Userpilot

JANUARY 27, 2023

Looking for excellent evaluative research design examples? In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. What is evaluative research? If so, you’re in the right place! Want to see how?

User Testing 98

User Testing Product Research Research Software Feedback Software 98

Userpilot

JUNE 19, 2023

User activation benchmark: Research by Lenny Rachitsky and Yuriy Timen shows an average activation rate of 36% for SaaS companies. 2023 research by SaaS Capital shows the median net retention across SaaS companies is 102%. In this article, we will discuss the most common B2B SaaS conversion rate metrics and their benchmarks.

Research Software 98

Research Software Analytic Tools B2B Reporting Tools 98

Userpilot

OCTOBER 16, 2022

But a minimum delightful product might be new to you and exactly what you need to focus on as a product manager. So how do you create a minimum delightful product of your own? Start with comprehensive user research to thoroughly understand your customers’ needs. Well, look no further. Get a Userpilot demo and get started.

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User Testing Feedback Software Research Software Customer Experience 107

The Product Coalition

SEPTEMBER 17, 2020

While you won’t be expected to know everything about product design (otherwise you’d be a designer, right?) The last thing you want to do when talking to a designer, is to use UX and UI interchangeably. You may also be interested in: Why UX Is Essential for PMs What Is UX? That’s a big mistake!

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UX User Testing Product Research Research Software 159

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Product managers should primarily be focused on the product itself – the roadmap, vision, and execution – while product marketing managers ’ main area of focus should be on product positioning and the go-to-market strategy. But what exactly does this entail?

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Product Marketing Onboarding KPIs User Testing Marketing 95

Userpilot

DECEMBER 7, 2021

Product designer vs UX designer—how do these two roles measure up against each other? This article will walk you through all you need to know about a product designer vs a UX designer. Product designer vs UX designer. Even industry experts have conflicting opinions when it comes to product design vs UX design.

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Userpilot

JANUARY 9, 2023

Customer and market research that goes into building product personas also drives feature development. Product persona vs user personas vs buyer personas. In contrast, a buyer persona doesn’t need to be an active user of the product. User Persona vs. Buyer Persona. What is a product persona? Book the demo!

Feedback Software 96

Feedback Software Research Software Analytic Tools User Testing 96

UX Studio

NOVEMBER 26, 2018

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. So how should you do it then?

User Testing 107

User Testing Market Research Product Research Research Software 107

The Product Coalition

DECEMBER 21, 2020

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Here, we’ll go over the different types of market research, whether or not you should outsource, and 4 methods for lean market research.

User Testing 111

User Testing Market Research Product Research Research Software 111

The Product Coalition

MAY 27, 2020

Along with the topic of this blog, it also included what attributes they feel are most important for a product manager, which you can read about in my previous blog post. I did not tell the participants about my art vs science research or even indicate that there was a commonality in format from question to question.

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Product Research User Testing Product Management Product Manager 102

Product Talk

FEBRUARY 28, 2024

Continuous discovery is not a linear journey—as much as we might want it to be. Continuous discovery is not a linear journey—as much as we might want it to be. This would be a much shorter blog post if that were the case! Do you have a Product in Practice story you’d like to share? You can submit yours here.

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Product Research Onboarding KPIs Feedback Software User Testing 239

Userpilot

SEPTEMBER 14, 2022

So, how do you go about launching a product successfully? Product marketing is responsible for market research, product development, branding, advertising, and pricing. Do you want to build awareness or signups? Build a strong team- how big should your team be? Market Research. Product Development. Advertising.

Feedback Software 93

Feedback Software Product Research Research Software Product Marketing 93

Userpilot

OCTOBER 4, 2022

As a product manager, you should track KPIs because of three main reasons: to measure the success of your product and understand if customers’ needs are being met, to find friction points that block the customer journey , and finally, to optimize and improve user experience. UX KPIs vs UX metrics: What’s the difference?

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Analytic Tools Research Software Feedback Software Data Visualization 105

Userpilot

OCTOBER 31, 2022

How to act on research findings. This could be anything from customer feedback , surveys, website recordings, or in-depth interviews. Narrative analysis involves identifying, analysing, and interpreting the stories that customers or research participants tell. Define your research questions to guide the analysis.

Data Visualization 98

Data Visualization User Testing Feedback Software Research Software 98

Mind the Product

AUGUST 2, 2018

It’s not just Twitter’s 280 characters that limit us to this black and white thinking, most blog posts and conference talks seem to follow the same trend. Waterfall vs Agile. Qualitative research vs Quantitative data. Remote vs Colocated. Discovery vs Delivery. Roadmaps with dates vs Roadmaps with no dates.

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Product Research Research Software User Testing Data Visualization 143

The Product Coalition

FEBRUARY 27, 2021

With such hyper-growth, there’s been an ever-growing need to scale the way we do product. This approach can be used at companies of all sizes. In fact, the earlier a company adopts this approach, the easier it will be to overcome product collaboration and alignment issues arising from the company’s growth.

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Product Research User Testing Customer Feedback Product Management 160

Userpilot

JULY 9, 2023

Start improving user experience and usability with user research. Next, generate and prioritize ideas for improving the usability and user experience you’ve identified in the research. How do usability and user experience differ? Usability vs User Experience. Let’s get right to it!

User Testing 88

User Testing Product Research Customer Experience User Experience 88

Userpilot

MAY 25, 2022

What’s the difference between user journey vs user flow? With a journey map, product teams can carry out user research, improve user flow , and design a personalized product experience. In UX design , there’s a lot of confusion about what these terms mean—even amongst experienced designers. Let’s get started.

User Testing 97

User Testing Customer Experience Customer Feedback Research Software 97

Product Talk

MARCH 1, 2023

And just the same, many people do work in product trios, interview customers , test their ideas , and work on empowered product teams. To help highlight that real teams do work this way, we ran our inaugural CDH Benchmark Survey this past fall, where we asked teams about their discovery habits. And I hate it. product outcomes).

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Userpilot

AUGUST 10, 2022

Are you wondering about the difference between the Minimum Viable Product vs Minimum Marketable Product? A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers. Would you like to know what role each of them plays in the product management process and how to build them?

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Product Research User Testing Feedback Software Research Software 83

Intercom, Inc.

MARCH 9, 2022

In an episode of our Intercom on Product podcast , our co-founder Des summed up the output vs outcomes relationship in this way: “it’s what you ship versus what happens because of the thing you ship.” Here’s how we do it: We frame the outcomes we’re aiming to drive upfront. Revenue: Can we directly link it to commercial impact?

Data Visualization 152

Data Visualization User Testing Customer Feedback Analytic Tools 152

Userpilot

JANUARY 21, 2021

Drawing a clear line between a product owner vs. product manager can be tough, given their varying roles from company to company. The key difference between Product Owner vs. Product Manager’s roles is the stage in the product development process where each is involved. In a hurry? Grab Our Bite-Sized Summary. a Product Owner.

User Testing 98

User Testing Customer Feedback Onboarding KPIs Product Management 98

The Product Coalition

FEBRUARY 5, 2021

An unconventional view of what it takes to be a Product Leader Photo by Porapak Apichodilok from Pexels *Note: this is a revised and updated version of a guest blog I did for Department of Product, titled: ‘Unconventional advice for transitioning to Head of Product’ ?—?check How do I build alignment? check it out!

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Userpilot

OCTOBER 25, 2022

In general, strategic product management focuses on the key decisions that need to be made to ensure long-term product success. Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. What is product strategy?

Product Research 96

Product Research User Testing Customer Feedback Research Software 96

Userpilot

JUNE 30, 2023

Plenty of AI copywriting tools are in the market (and by the time I finish writing this article, there will probably be more) and each of them could be a good choice depending on your needs or budget. Wordplay provides a range of AI writing tools for creating blog posts. Let’s dive in!

Feedback Software 98

Feedback Software Analytic Tools Research Software Data Visualization 98

Userpilot

MARCH 4, 2021

But how do you go about it, and where do you even start? When to Ask for Feedback General vs Contextual In-App Feedback Create Visibility for In-App Feedback How Userpilot Helps. Consider how and what you are asking for: general vs contextual in-app feedback. General vs Contextual In-App Feedback. Key Takeaways.

Feedback Software 111

Feedback Software Research Software User Testing Customer Feedback 111

The Product Coalition

MARCH 8, 2023

In this article, we will explore how ChatGPT API can be used to build next-generation applications that provide personalized, human-like interactions with users. Custom applications can be built with ChatGPT API by using the API’s natural language processing and machine learning capabilities to generate responses to user queries.

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ChatGPT Customer Experience Research Software Artificial Inteligence 122

Usersnap

OCTOBER 12, 2021

A human name was purposefully chosen to portray using the app can be just like interacting with a friend. What do the customers need? There are research teams and beta testing groups formed to facilitate product teams in designing and developing new solutions. And George Labs is the digital banking business unit of Erste Group.

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User Testing Feedback Software Customer Feedback Customer Experience 121