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Serve Fewer Markets. Win More Deals.

bpma ProductHub

Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. Let’s review a couple of scenarios: Scenario one – company has an existing product portfolio. by Sarela Bliman-Cohen.

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13 Best Product Management Books to Read in 2021 – Product Manager Must-Reads

Userpilot

Continuous Discovery Habits by Teresa Torres teaches you how to set up a continuous discovery system within your organization with actionable exercises. Product-Led Onboarding by Ramli John and Wes Bush is a new book about how to implement user onboarding for the ultimate customer retention. 5 out of 5. 4 global ratings. Where to buy?

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Growth Interview Questions from Atlassian, SurveyMonkey, Gusto and Hubspot (Guest Post)

Andrew Chen

Together, Shawn Clowes (Atlassian), Elena Verna (SurveyMonkey), Nick Soman (Gusto), Andrew Chen and Brian Balfour (Reforge, previously at Hubspot) have interviewed or screened over 1,000 individual candidates for growth roles – both for their current and previous companies, plus startups where they’ve invested/advised.

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Product Management Process: The 8-Stage Guide to Smash Your Goals in 2023

Usersnap

Whereas in smaller teams, product managers don’t have much help. They’re in charge of driving the entire product management process themselves. Nevertheless, some core roles and responsibilities of a product manager are: Develop product strategy and vision. Gather and prioritize product requests.

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How to Structure your Product Org to Optimise for Growth

Department of Product

Who does technical leadership? You can use this exercise for defining lines between roles. Jade Rubick is a former VP of Engineering at New Relic , and VP of Product and Engineering at Gremlin. He now advises startups on how to scale their product development organizations. Who does project management?