Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. Go through each stage of the funnel and map out the touchpoints that are involved in them.

B2B 101

B2B Analytic Tools Feedback Software Data Visualization 101

Userpilot

JULY 15, 2022

Do you receive leads from the dark funnel and are not sure where they originated? Unfortunately, traditional marketing and sales funnels aren’t enough. What we call the “dark funnel” is comprised of these hidden elements. The dark funnel cannot be eliminated, but it can be controlled to some extent.

Analytic Tools 93

Analytic Tools Research Software Feedback Software Data Visualization 93

Userpilot

MARCH 26, 2023

Trying to conduct a conversion funnel analysis to find out why your sales conversion rates are still not up to the mark? Conversion funnel analysis tracks a customer’s journey from the initial point of contact to the final conversion point. Setting up custom conversion events to track the customer experience and progress.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Customer Experience 94

Mixpanel

JANUARY 12, 2023

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. Wherever you see a hole in your funnel is a good place to dive in with conversion copywriting. For example, I recently worked on a blog conversion project.

Data Visualization 116

Data Visualization User Testing Research Software Product Research 116

Userpilot

MAY 14, 2023

Choosing the best event-tracking tool for your business is not easy. To make the choice a bit easier for you, we’ve created a list of the best tools for tracking events available for SaaS teams in 2023. TL;DR An event-tracking system is an application for recording and analyzing user interactions with your product or website.

Analytic Tools 94

Analytic Tools Data Visualization Feedback Software Reporting Tools 94

Userpilot

JUNE 9, 2023

What are funnel charts and how to use them to gain insights into user progress along their journeys? We also look at situations when funnel charts are most suitable, their limitations, and alternative ways of visualizing data. That’s why the funnel normally gets narrower at later stages. What are funnel charts?

Analytic Tools 83

Analytic Tools Feedback Software Data Visualization Customer Feedback 83

Userpilot

FEBRUARY 20, 2023

The funnels feature is available in both of the tools and enables you to see how your users progress across different stages of the user journey. Funnels are not available in Userpilot yet, but Goal tracking serves the same purpose. Pendo Funnels. Each column stands for one step in the funnel. It looks like this.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Reporting Tools 97

Userpilot

AUGUST 5, 2023

How can you leverage data tracking to get product growth insights ? So let’s find out how to create a data tracking plan to collect and analyze all data relevant to your SaaS business. So let’s find out how to create a data tracking plan to collect and analyze all data relevant to your SaaS business.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 92

Userpilot

MARCH 27, 2023

We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. Marketing analytics focuses on tracking the performance of marketing campaigns, while product analytics is interested in product engagement and user behavior inside the product.

Analytic Tools 97

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 97

Userpilot

APRIL 21, 2024

Prioritize middle- and bottom-of-the-funnel content, presenting your product as a solution to specific problems relevant to a particular user persona. Here’s an example of our MOFU blog post about improving user activation. Userpilot blog post. For example, you run paid ads to drive traffic to your product-led blog posts.

Research Software 88

Research Software Feedback Software User Testing Reporting Tools 88

Userpilot

MAY 29, 2023

What is a product management funnel? What are the different funnels that PMs should track? We also look at how you can harness the power of analytics tools to optimize your funnels. TL;DR The product management funnel, also known as the conversion funnel, is a powerful tool for tracking and optimizing user journeys.

Data Visualization 89

Data Visualization Analytic Tools Product Research Customer Experience 89

Userpilot

MAY 29, 2023

TL;DR A retention table is a powerful report that tracks and analyzes user engagement over time. Some best alternative ways to analyze retention impact include: Monitoring feature performance through feature audit , hover tracking, click tracking , etc., Track active users’ numbers in Userpilot.

Data Visualization 84

Data Visualization Customer Experience Analytic Tools Customer Feedback 84

Userpilot

OCTOBER 1, 2022

How can you stop losing customers in your user funnel and start getting to convert them faster? User funnel optimization is the key to improving your conversion rate. In this article, we’ll be discussing top strategies to optimize your user funnel, as well as 3 tools to help you do a funnel analysis to boost retention.

Analytic Tools 90

Analytic Tools Feedback Software Customer Experience User Testing 90

Userpilot

FEBRUARY 21, 2023

TL;DR Heap is a digital insights platform that allows product teams to track user behavior in mobile and web-based applications. In Pendo , the information about Track Events is also recorded programmatically without the need for tagging. Heap auto-capture Auto-capture enables you to track all user actions without tagging them first.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Reporting Tools 96

Userpilot

MARCH 23, 2023

Every department in a SaaS company should be aligned with ongoing marketing campaigns and active sales funnels. There’s nothing wrong with each team having its own funnel, but you should still unify efforts. On other hand, sales teams focus on nurturing those leads throughout the sales funnel and converting them into customers.

Analytic Tools 93

Analytic Tools Data Visualization Customer Experience Reporting Tools 93

Userpilot

DECEMBER 12, 2022

Types of user engagement metrics to track using the engagement dashboard are but are not limited to: Product usage metrics: product onboarding engagement rate, product activation rate , time to value, user engagement score, product stickiness, etc. Customer funnel metrics: cost per acquisition, customer lifetime value, conversion rates , etc.

Data Visualization 92

Data Visualization Onboarding KPIs Dashboard User Testing 92

Userpilot

APRIL 26, 2023

Monitor feature engagement with feature tagging, session recordings and heat maps , which provide a color-coded system to track customer engagement. Track custom events to measure the completion of important milestones in the customer journey. You can also track in-app behavior with feature tags, goals, and custom events.

Analytic Tools 97

Analytic Tools Data Visualization Feedback Software Customer Feedback 97

Userpilot

DECEMBER 31, 2022

Tracking product conversion rates help you understand customer behavior and identify areas for improvement in the customer journey. Why should you track product conversion rates? Tracking product conversion rates can help you understand the reasons for your low conversion rate. 5 ways to track product conversion.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization User Testing 97

Userpilot

AUGUST 30, 2023

Conducting engagement funnel analysis to spot frictions and eliminate them. Tracking customer interactions to understand user behavior and identify common trends. The knowledge base can include blog posts, case studies, videos, etc. You can tag features and track your users’ interaction with them.

Customer Experience 90

Customer Experience Onboarding KPIs User Testing Customer Feedback 90

Userpilot

DECEMBER 11, 2022

Wondering how you can use conversion analysis to optimize your user funnels and increase conversions? Conversion analysis is a method to track your customers’ actions to see whether they will do what you expect them to do (convert) or drop off. Tracking in-app interactions and identifying the main drivers of conversion.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization User Testing 97

Mixpanel

JANUARY 13, 2022

From there, it was an easier problem to check and then an even easier fix that got us back on track. I build a funnel of my basic user flow impacting my Focus metric (using the Funnel Trends view). So I change my funnel date to the 15th and start adding the different properties to the breakdowns. Debugging in Mixpanel.

Data Visualization 120

Data Visualization Analytic Tools Customer Feedback User Testing 120

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. A user funnel is a concept that represents the entire customer journey. So, how do you build an activation funnel in your own SaaS business? What is an activation funnel?

Customer Experience 90

Customer Experience Analytic Tools User Testing Customer Feedback 90

Userpilot

JANUARY 12, 2023

User behavior analytics (UBA) is a way to track user activities across the web, mobile, and other digital channels. The 4 principal ways to monitor user behavior in SaaS include tracking feature usage, custom behavior tracking with events, using heatmaps , and user funnel analytics. How to track user behavioral data.

Analytic Tools 96

Analytic Tools Data Visualization Feedback Software Customer Feedback 96

Userpilot

SEPTEMBER 12, 2022

It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Every customer touchpoint factors into brand perception and, therefore, impacts revenue so it’s critical to track them. You can use these tools to track customer touchpoints in the app. In short — AARRR.

Analytic Tools 96

Analytic Tools Feedback Software User Testing Customer Experience 96

Userpilot

APRIL 7, 2023

Use session recordings , click tracking, feature usage , customer journey interactions, eye tracking, and cohort analysis to understand user behavior. Google Trends & Search Volume Data Use Google Trends to track the popularity of specific keywords over time. Create and track custom events with Userpilot.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Research Software 91

Userpilot

DECEMBER 31, 2022

How does tracking your digital experience analytics help you retain users, remain competitive, and grow your business ? In this article, we cover: What digital experience analytics is and why tracking these data points is important? The main methods for tracking your customer experience is data analytics.

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Reporting Tools 95

Userpilot

JUNE 6, 2023

Our ultimate guide to product data analytics explores: The most relevant metrics teams should track. There’s a whole host of analytics metrics that you could track. Funnel analysis allows teams to optimize conversions at the key stages of their journey, like the sign-up process or onboarding. Here are the most common benefits.

Data Visualization 64

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 64

Userpilot

JUNE 3, 2022

Giving users a great first impression is critically important, so defining an effective SaaS onboarding funnel has got to be a priority for any product manager. SaaS onboarding funnels are a repeatable process or series of steps that takes people from entirely new customers to experienced users getting consistent value from your SaaS company.

Analytic Tools 93

Analytic Tools Onboarding KPIs Research Software Feedback Software 93

Userpilot

AUGUST 5, 2023

Conduct funnel analysis to identify the frictions and then eliminate them. Tagging specific features within your product will help you track how customers use different functionalities. Funnel analysis allows you to visualize the customer journey from the initial interaction to the desired outcome. Funnel analysis in Userpilot.

Data Visualization 94

Data Visualization Feedback Software Product Research Analytic Tools 94

Userpilot

APRIL 18, 2022

Funnel analysis to understand steps in the customer journey that gets users to drop off. A customer engagement score will help you anticipate churn by tracking users’ activity and signalling when they become disengaged. Tracking customer behavior will get you insights into : What’s the average customer lifecycle ?

Data Visualization 94

Data Visualization Customer Feedback Analytic Tools User Testing 94

Userpilot

JULY 9, 2023

Use funnel analysis to track how users progress along the user journey and where they experience issues. While metrics like NPS or CES are great for tracking trends, it’s the qualitative open-ended questions that help you identify points of friction or customer frustration. Funnel analysis in Userpilot.

User Testing 93

User Testing Customer Experience Customer Feedback Product Research 93

Userpilot

FEBRUARY 25, 2024

Product analytics can help you track changing user behavior for your app but here are some industry-wide changes that are influencing purchasing decisions in 2024. The former tracks trends for software users , while a consumer behavior trend mainly refers to online shopping, such as buy-now-pay-later payment methods.

Analytic Tools 99

Analytic Tools Data Visualization User Testing Reporting Tools 99

Userpilot

DECEMBER 17, 2021

And this blog post will look at both concepts and answer every question you have about them. To measure the success of your product marketing efforts/campaigns there are several key performance indicators (KPIs) you’ll need to track all through the customer’s lifecycle. Which does your company need? Let’s get into it!

Feedback Software 101

Feedback Software Research Software Product Marketing Marketing 101

Userpilot

OCTOBER 8, 2021

We previously discussed them in our blog post about Pendo here. Funnels show you how many users completed each stage of a specific funnel that you pre-determined. Reports allow you to track page views, clicks, events, or guide views related to whichever feature you want. Pendo Analytics Feature #2: Funnels.

Data Visualization 96

Data Visualization Analytic Tools Software Review Feedback Software 96

Userpilot

DECEMBER 19, 2023

Perform conversion funnel and related analysis to uncover friction points. For example, add FAQs, video tutorials , interactive guides , and blogs and articles. This means tracking users to see when they are most likely to buy and setting up trigger updates at those points. Perform funnel analysis with Userpilot.

Feedback Software 86

Feedback Software Analytic Tools Product Research User Friction 86

Userpilot

MARCH 8, 2022

Funnel analytics lets you identify the users who convert at each step of the funnel and thus, find areas of high-converting traffic. Funnel analytics. Funnel analytics. A funnel (also known as a sales funnel or conversion funnel) is a series of steps used to map the journey of users to conversion.

Analytic Tools 96

Analytic Tools Data Visualization Onboarding KPIs Customer Experience 96

Userpilot

JUNE 8, 2023

After setting onboarding goals, tracking user interaction with in-app guidance elements will optimize the onboarding process to increase activation rates. Tag features and custom events let you track feature usage and adoption progress. Userpilot is a product growth platform that enables comprehensive event data tracking and analysis.

Feedback Software 88

Feedback Software Analytic Tools Data Visualization Events 88