Userpilot

JULY 5, 2022

For those who are more intermediate/have begun their careers in SaaS – be sure to join us in our annual Product Drive Conference, held in October. We’ll be discussing topics spanning from Product Management, Product Marketing, to Analytics and Leadership. Product School. Google Digital Garage.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

FEBRUARY 25, 2021

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. in revenue in 2020.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. In this blog post, you’ll learn: What micromarketing is. Hubspot’s CEO has been credited with creating the inbound marketing term and strategy.

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Content marketing.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Userpilot

JULY 22, 2023

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. Five key product positioning benefits. #3. Making sure your product, sales model, pricing, and feature set already meet the needs of the average user in your target audience is key.

Feedback Software 96

Feedback Software User Testing Strategy Onboarding KPIs 96

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. But what about the customer on the opposite end? How to collect data and build negative personas.

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

Userpilot

AUGUST 14, 2023

Content formats such as blog posts, newsletters, informative videos, webinars, etc., It encourages prospects to engage with your brand and boosts the content’s search engine ranking to draw more inbound traffic. Get a Userpilot demo to boost customer retention and achieve product growth.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Userpilot

APRIL 6, 2022

Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel. This blog post will give you insights into: What a SaaS marketing plan is. So how do you get started?

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

OCTOBER 8, 2021

Marketing-based growth necessitated the creation of content such as blog articles (like this one!), For more such strategies that will supercharge your SaaS growth , you might consider hiring a product marketer. Why is product marketing the future? social media posts, Youtube videos or podcasts.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Userpilot

MARCH 15, 2022

You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage. GTM strategy.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

AUGUST 29, 2022

In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. Best practices for implementing it.

Research Software 98

Research Software Engineering User Testing Marketing 98

Userpilot

JULY 2, 2022

This urgency will push them to learn about your product, start using it and make a decision quickly. A 15% conversion rate is okay if you’re new in the market and probably haven’t nailed product-market-fit yet. What is a good SaaS trial conversion rate? However, the industry average is 25%.

Analytic Tools 111

Analytic Tools User Testing Customer Experience Data Visualization 111

Userpilot

OCTOBER 25, 2022

What is strategic product management? Strategic product management focuses on those aspects of product development that are key to long-term product success. It also tells the target customers how your product differs from competitors and why they should choose it.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

FEBRUARY 4, 2022

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Video marketing (YouTube and TikTok). appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

JULY 19, 2021

Increased retention and product adoption. The best customer engagement platform should allow your product, marketing, and support teams to fully own the platform. Hubspot – a CRM that focuses on inbound marketing, tracking, and monitoring user engagement. Higher revenue. Low LTV:CAC ratio.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. Hotjar can help you identify UX bottlenecks and take proactive measures to fix them.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

JANUARY 10, 2022

The NPS score is a standardized measure of customer loyalty by seeing how likely they are to refer your product to others on a scale of 1-10. Churn rates measure how many customers you’re losing every month, with high rates indicating issues in product-market fit or customer success. Churn rate. Customer stickiness score.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98