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B2B Product Manager August 2021

Product Management University

A little bit of tactical product management before a strategic acquisition can go a long way in lowering the post-acquisition hurdles. This month we also have a little fun with the REQUEST A DEMO button on your website, product launches and when it might be time for a product management and product marketing makeover.

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Twas the Night Before Product Launch; Product Management Implications of Moving From On-Premises to SaaS; Product Management Planning for 2019

Good Product Manager

Twas the Night Before Product Launch. Twas the night before product launch, when all through the team. The landing pages were posted on the website with care, In hopes BANT-qualified prospects soon would be there; The support staff were waiting on call at their desks, While hoping the launch would not be a big mess.

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Twas the Night Before Product Launch; Product Management Implications of Moving From On-Premises to SaaS; Product Management Planning for 2019

Good Product Manager

Twas the Night Before Product Launch. Twas the night before product launch, when all through the team. The landing pages were posted on the website with care, In hopes BANT-qualified prospects soon would be there; The support staff were waiting on call at their desks, While hoping the launch would not be a big mess.

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Track competitors and emerging trends with Leo, Feedly’s AI Engine

Roy Madden

To understand how this works, let’s review a Leo Web Alert designed to track Amazon’s recent product launches: Leo Web Alerts: A powerful and intuitive search and tracking interface. In our example, we use a Company and Strategic Move Leo Concept to track all information about Amazon’s product launches.

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Power Search across the Web

Roy Madden

But to really stay ahead of the curve, it pays to search beyond the publishers you already follow – to the blogs, articles, reports, and debates that are turning heads, but almost buried among the noise online. Bring up the conversation around a product in business magazines. Track topics on strategy sources. Run-through.

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Track competitors and emerging trends Feedly AI

Roy Madden

To understand how this works, let’s review an AI Feed designed to track Amazon’s recent product launches: AI Feeds: A powerful and intuitive search and tracking interface Creating a (Feedly) AI Feed is a three-step process: Use AI Models to define the information you want to gather.

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How can I refine my Web Alerts to show me only what I’d like to see?

Roy Madden

Ask Leo to search through ‘Titles’ only, instead of ‘Everything’ Reduce the number of articles Leo flags for you each week Specify the types of publications you want to read Exclude irrelevant companies, products, topics, or sources Our recommendation: start with a wide net, refine as you go More of a visual person?