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B2B Product Manager August 2021

Product Management University

A little bit of tactical product management before a strategic acquisition can go a long way in lowering the post-acquisition hurdles. This month we also have a little fun with the REQUEST A DEMO button on your website, product launches and when it might be time for a product management and product marketing makeover.

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The Ultimate List of Product Experience Resources for 2022

Gainsight

Since 2021, we have seen more product-led hypergrowth than in years past. According to an October 2021 Wired Magazine article titled “Earth’s Unicorn Population Is Exploding,” it was revealed that a record-breaking 264 companies were hitting “unicorn” status in the US, with VC investment hitting $240 billion. Product Analytics.

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The Ultimate List of Product Leaders You Must Follow (UPDATED)

The Product Coalition

He is very involved in content marketing discussions on his blog. In particular, he is interested in successful launch strategies and growth hacking visibility across the key marketing platforms. Well, besides that, the podcast is the perfect place to hear the latest on product management theories and techniques.

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How to Create a Seamless Product Launch Marketing Plan

Userpilot

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

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How Op-Eds Can Make Product Visibility Catch Fire

Pragmatic Marketing

But with the exponential growth of blogs and the viral nature of the internet, analysts quickly realized that articles containing hot opinions received more views, clicks and shares than their un-opinionated counterparts. So how does a product marketer craft the perfect, shareworthy op-ed online? Influential. Plan ahead.