Roy Madden
JANUARY 29, 2021
Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.
The Product Coalition
JANUARY 25, 2021
Blog posts ?—?your your company has a blog and I’m pretty sure your high-quality and authentic content will generate more traffic than the usual marketing fluff-driven posts. Act as a thought leader in your domain and contribute valuable insights through blog posts and articles.
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Intercom, Inc.
NOVEMBER 20, 2018
Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. White papers – these serve as a useful way to demonstrate expertise by writing about the problems your target personas have and offering insights to help them improve their situation.
Userpilot
MARCH 22, 2021
Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. Product marketing doesn’t end when the product goes to market.
Userpilot
MARCH 3, 2022
This includes market research (potential employers), understanding product strengths (your value to the customer), iterative development (subsequent drafts), or refining the UI (formatting). Product managers should treat their resumes as products and use their professional skills to develop them.
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