The Secret PM Handbook

DECEMBER 31, 2015

Looking back over 2015 on this blog, I see quite a lot of meaty content! And how does it relate to marketing , anyway? The importance of finding and validating market problems , and how to do it. The key word is “systems.”). The topics have been hardcore product management-related. What does a product manager do , anyway?

Systems Review 150

Systems Review Product Management Product Manager Management 150

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. This article highlights how marketing resource management helps streamline processes, organize resources, and enhance workflows for better results.

Analytic Tools 83

Analytic Tools Feedback Software Reporting Tools Customer Experience 83

Userpilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Heap is one of the most sophisticated product analytics tools available in the market. Mid-Market) Good review of Heap on G2. Mid-Market) Poor review of Heap on G2. Let’s get started!

Data Visualization 52

Data Visualization Analytic Tools Technical Review Onboarding KPIs 52

Userpilot

MAY 21, 2024

A low churn rate suggests strong product-market fit and customer loyalty, whereas a high rate may indicate underlying issues with the product or service. Lackluster alignment with market demands. It involves examining both voluntary and involuntary churn , analyzing feedback, and balancing churn against growth rates for sustainability.

Data Visualization 52

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 52

Userpilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Heap is one of the most sophisticated product analytics tools available in the market. Mid-Market) Good review of Heap on G2. Mid-Market) Poor review of Heap on G2. Let’s get started!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Userpilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Heap is one of the most sophisticated product analytics tools available in the market. User tracking : The success of the SaaS market hinges on user experience. Mid-Market) Good review of Heap on G2.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Technical Review 52

Userpilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Heap is one of the most sophisticated product analytics tools available in the market. Mid-Market) Poor review of Heap on G2. Let’s get started! But it isn’t without flaws.

Data Visualization 52

Data Visualization Analytic Tools Technical Review Feedback Software 52

Userpilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Heap is one of the most sophisticated product analytics tools available in the market. Mid-Market) Good review of Heap on G2. Mid-Market) Poor review of Heap on G2. Let’s get started!

Data Visualization 52

Data Visualization Analytic Tools Technical Review Onboarding KPIs 52

Userpilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Heap is one of the most sophisticated product analytics tools available in the market. Mid-Market) Good review of Heap on G2. Mid-Market) Poor review of Heap on G2. Let’s get started!

Data Visualization 52

Data Visualization Analytic Tools Onboarding KPIs Technical Review 52

Userpilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Heap is one of the most sophisticated product analytics tools available in the market. Mid-Market) Good review of Heap on G2. Mid-Market) Poor review of Heap on G2. Let’s get started!

Data Visualization 52

Data Visualization Analytic Tools Technical Review Feedback Software 52

Intercom, Inc.

OCTOBER 27, 2022

If you’re running a business, especially in banking or fintech, it’s important to do due diligence and verify the identity of a customer to assess the risk they pose to your business. I thought it was interesting, and I posted a blog post asking, “Should we do the same in France or Europe?” What is the next step?

Technical Review 118

Technical Review Software Review Systems Review Data Visualization 118

Userpilot

FEBRUARY 23, 2022

Do you have a feedback management system in place? Expand your system beyond just a single tool. I’ve said this a few times, and it has been wonderfully reiterated by my friend Bernhard Hecker in this blog post – but there is a difference between the words “feedback” and “feature request.”. Conclusion. That’s it for now!

Feedback Software 75

Feedback Software Research Software User Testing Reporting Tools 75

Mind the Product

APRIL 9, 2018

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. In my case, at Zalando , these are systems for fashion buying, supply chain management, inventory management and procure-to-pay processes (e.g.

Reporting Tools 105

Reporting Tools Systems Review Enterprise Technical Review 105

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. What is marketing data?

Data Visualization 89

Data Visualization Customer Feedback Customer Experience User Testing 89

Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. What is word-of-mouth marketing? Let’s get started!

Feedback Software 74

Feedback Software Branding Customer Experience User Testing 74

Userpilot

OCTOBER 8, 2021

We previously discussed them in our blog post about Pendo here. You can review Pendo's analytics in their free trial, which displays various different graphs on the basis of dummy data. This suggests that these users selected a next step that hadn't been pre-defined in Pendo by the dummy product marketing team.

Data Visualization 90

Data Visualization Analytic Tools Software Review Feedback Software 90

Userpilot

OCTOBER 21, 2021

Let’s get right to it then, and look at what can WalkMe user reviews can show about whether it’s the right tool for your customer on boarding efforts! WalkMe is a large, well-established, and highly-rated digital adoption platform marketed primarily for employee onboarding. WalkMe features overview + reviews. What is WalkMe?

Analytic Tools 85

Analytic Tools Reporting Tools Software Review Technical Review 85

Userpilot

FEBRUARY 26, 2023

However, with so many analytics tools available in the market, is Mixpanel the best option for your business? In this in-depth review, we’ll explore the features, benefits, and limitations of Mixpanel Analytics and why you might need to find a better alternative for you. Mixpanel vs Google Analytics.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Software Review 85

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 83

Research Software Analytic Tools Feedback Software Data Visualization 83

Intercom, Inc.

DECEMBER 10, 2018

All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them.

Feedback Software 137

Feedback Software Analytic Tools User Testing Marketing 137

Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

Data Visualization 79

Data Visualization Analytic Tools Customer Experience User Testing 79

The Basics of Product Management

JULY 12, 2020

Here are the top reviews. The short video app creation market is getting increasingly crowded with new entrants every day. For the purposes of this article, we will be reviewing the following top TikTok alternatives – Chingari Trell Roposo Mitron ShareChat Moj Dubsmash Triller. Google Play Review Count – ?124,170.

Systems Review 91

Systems Review Download Leadership Customer Experience 91

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Let’s get started! Book a demo to learn more!

User Testing 86

User Testing Feedback Software Analytic Tools Research Software 86

Usersnap

SEPTEMBER 9, 2021

Ever found yourself getting loads of feedback, but didn’t have the customer feedback system in place to do something with it all? This is why when you’ve got a rock-solid customer feedback system in place, you’re ready to meet customer expectations. The customer feedback system learning.

Feedback Software 52

Feedback Software Research Software User Testing Reporting Tools 52

Product Talk

APRIL 19, 2023

Whether you’re trying to keep track of everything you learn about your customers during continuous discovery , keep tabs on the latest thought leadership and learnings from others in the industry, or keep on top of all the newest products on the market, you can quickly get overwhelmed. So how do you keep up?

Research Software 130

Research Software Data Visualization Product Research Systems Review 130

freshtrax

SEPTEMBER 29, 2021

btrax is the first design and marketing agency that I have worked for and I’ve noticed a few differences already compared to my previous role. This has helped me learn more about Japanese culture, business practices, marketing and design, all in a friendly and empathetic environment. Type of Design. – 5 p.m.,

Marketing 95

Marketing Crowdsource Systems Review Customer Experience 95

Mironov Consulting

DECEMBER 29, 2022

 But when I do product due diligence for SaaS-focused PE/VC firms, it's the very first thing I look at.  Let’s  (See this 2015 talk and supporting blog series.  Fresh investments are mostly used to scale up Sales & Marketing.  Engineering  A very big difference.

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

Userpilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

Data Visualization 60

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 60

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

The Product Coalition

DECEMBER 27, 2022

The crypto market is not unfamiliar to the ever-growing NFTs! The NFTs, or the Non-Fungible Tokens, first appeared in the market in 2014 and have constantly been evolving ever since. This blog will be sharing some of the most informative and interesting development of web3’s favorite NFT marketplace.

Data Visualization 115

Data Visualization Technical Review Systems Review Software Review 115

Modus Create

MARCH 14, 2023

Audi — Reducing Marketing Costs with Unreal Engine Automobile Audi, a subsidiary of Volkswagen AG, had a high dependence on external service providers to create visuals for its products. Its 17 different car lines required new imagery and videos every few months, which would eat a significant part of Audi’s marketing budget.

Analytic Tools 98

Analytic Tools Reporting Tools Data Visualization Technical Review 98

Userpilot

JULY 15, 2022

Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. The complexity of this process presents marketers with a challenge when tracking every part of the buying journey.

Analytic Tools 84

Analytic Tools Research Software Feedback Software Data Visualization 84

Usersnap

FEBRUARY 23, 2022

How is SaaS Product Management the Central Nervous System to Product-Led Growth? SaaS product management is the integral process and execution of bringing a company’s digital product line to market (e.g. “Go-To-Market”), Go-To-Market”), from start to finish. What is SaaS Product Management? Internal Company Alignment.

Feedback Software 59

Feedback Software Research Software User Testing Systems Review 59

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Userpilot

JUNE 28, 2021

Is your customer engagement marketing strategy bringing in expected results? If executed well, a consumer engagement marketing strategy not only increases your revenue but also maximizes the customer lifetime value. What is customer engagement marketing? Why is customer engagement marketing important?

Feedback Software 105

Feedback Software Analytic Tools User Testing Customer Feedback 105

Userpilot

JUNE 25, 2022

The best Whatfix competitors are: for the user onboarding use case for mid-market SaaS companies: Userpilot. Whatfix Reviews. There are many Whatfix competitors listed on review sites such as G2 or Capterra, so you may feel overwhelmed by the choice. There is a great blog with a lot of useful information.

Analytic Tools 52

Analytic Tools Feedback Software Software Review Onboarding KPIs 52

The Product Coalition

MAY 8, 2023

Building a customer feedback management system? Specifically, they can play three critical roles in your feedback management system: collecting feedback, supporting roadmapping, and closing the loop. Include CS in your system to enrich your feedback with customer data and you’ll be able to prioritize features more effectively.

Feedback Software 129

Feedback Software User Testing Research Software Customer Feedback 129