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Keeping the market in mind: What makes product marketing successful at Intercom?

Intercom, Inc.

More and more, I see startups hiring PMMs as their first marketer ”. More and more, I see startups hiring PMMs as their first marketer – understanding the value they bring when it comes to nailing your positioning and product-market fit from the start. product marketing team.

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Product Operations: A Comprehensive Guide

CardBoard

Product Ops is the behind-the-scenes function that streamlines the journey from a product idea to its delivery in the market. Imagine a team that aligns your product strategy with your business goals, fosters communication between different teams, and sifts through data to provide valuable insights.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

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How to Become a SaaS Product Manager Without Experience

The Product HQ

Read industry publications and blogs. Create a fictitious startup within the SaaS industry. Conduct your market research and determine the product strategy. Work with real SaaS startups as an intern. Working under a product manager there gives you hands-on experience where you gain exposure to SaaS companies.

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Product Principles – Examples for Product Managers

Department of Product

Since product development is often a blank canvas (particularly in startups) the sheer number of possible scenarios and opportunities you might want to explore can be overwhelming: Should we build a mobile app or not? Nothing stays static for long in product. Yes, we’re B2B but are we targeting small businesses or enterprise?

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Alternative Product Business Models

Department of Product

We were recently inspired by the folks at Deel, a startup focused on helping global businesses hire global talent. Unlike conventional SaaS products who charge a flat monthly fee or a fee based on transactions, Deel instead chargers customers upon completion of contracts. Sign up for the weekly Product Briefing.

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Why Product Features Matter

Department of Product

Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? The question for product managers particularly, is one of feature depth vs breadth. A few things done well.