Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. The customer lifecycle in SaaS consists of 5 stages: reach, acquisition, conversion , retention, and loyalty.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. Conversion rate measures the percentage of users who take a desired action, such as converting from free trials to paying customers. SaaS companies must prepare to utilize the growth period and tackle the fluctuations in the rest months.

Onboarding KPIs 97

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 97

Userpilot

SEPTEMBER 14, 2022

SaaS billing dark patterns are like the proverbial quick fix: instant results that don’t last and don’t solve the underlying problems. But the worst part is many SaaS providers use these design patterns without knowing the negative long-term impact on their business. Why and how do SaaS companies use dark patterns?

Customer Experience 98

Customer Experience User Testing Banking Technical Review 98

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. 8 reciprocity marketing examples that were a success: Spotify: Premium free trial to let users experience the product’s value. Make it memorable.

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Feedback Software Research Software Marketing User Testing 98

Userpilot

DECEMBER 6, 2022

It could be product trial onboarding that helps you figure out how to solve it. In this blog, we’ll explore what a product trial is, describe the onboarding process, and give you the tools you need to apply it in your own SaaS. What is a product trial? Types of product trials in SaaS businesses.

Feedback Software 98

Feedback Software Analytic Tools Customer Feedback Customer Experience 98

Userpilot

APRIL 30, 2022

Choosing the right growth strategy is important for all SaaS companies because it plays a role in how successful your company will be. It lets you shape your product, customer experiences, and sales process in the very best way. In this blog post, you’ll learn an honest opinion about both growth strategies.

Feedback Software 104

Feedback Software User Testing Customer Feedback Customer Experience 104

Userpilot

APRIL 10, 2023

Could freemium work for your SaaS business? And if you decide to go the freemium route, we look at some best practices and check out examples of their successful implementation. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Book the demo !

Feedback Software 91

Feedback Software Analytic Tools User Testing Strategy 91

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software 97

Research Software Analytic Tools Feedback Software Data Visualization 97

Userpilot

AUGUST 30, 2022

This article shows you how to drive SaaS growth with upsells. And best practices for increasing your conversion rate. Upselling in SaaS is measured using the expansion MRR metric (the extra monthly revenue from existing accounts). The next segment is trial users. How do you measure upselling in SaaS companies?

Customer Experience 98

Customer Experience User Testing Product Research Onboarding KPIs 98

Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? To successfully implement PLS in your SaaS, you need a product that can sell itself, resources to support the necessary teams , solid data infrastructure, patience to let users explore the product themselves, and help, not sell mentality. Let’s dive right in!

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Data Visualization 104

Userpilot

JANUARY 31, 2023

TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. A successful product launch helps SaaS companies establish themselves in the market, increase brand awareness, and drive more revenue. SaaS Product Launch Phases. Why is a successful product launch essential for a SaaS company?

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Onboarding KPIs Product launches Analytic Tools Feedback Software 97

Userpilot

MAY 17, 2023

So if you’re wondering what to include in a survey intro, keep reading this article as we cover the best practices and analyze some real-life examples you can learn from. The best practices for writing a great survey introduction include: Keeping the copy short and on point. the first page) or the CTA button (e.g.

Feedback Software 93

Feedback Software Analytic Tools Product Research User Testing 93

Userpilot

SEPTEMBER 12, 2022

It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Acquisition stage: Engaging with your digital ads, reading reviews on product listing platforms, and booking a demo or signing up for a trial. Retention stage : Upgrading from free to paid and renewing subscriptions.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

JANUARY 26, 2023

Wondering how to run a successful SaaS onboarding process to make sure you are setting users up for success from the start? Here’s your best chance to explain how your product meets your customers’ needs and solves their problems. In this article, we cover: What SaaS customer onboarding is and why it’s important.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience Data Visualization 98

Userpilot

APRIL 20, 2023

Nailing the product adoption process will help boost free-to-paid conversion rates , improve customer retention , and boost customer loyalty. The product adoption process itself has several key stages: awareness, interest, evaluation, trial, activation , and finally adoption itself. You can’t build a business on free trials.

Analytic Tools 85

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 85

Userpilot

MARCH 1, 2022

Looking for ways to bring back inactive users for your SaaS? In this article we’ll go over: how to define an inactive user -SaaS- (hint: it’s not just a user that hasn’t logged in). The end-of-trial email. Pro tip: Use segmentation to welcome back churned trial users. What is an inactive user?

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

Userpilot

FEBRUARY 12, 2021

Freemium works depending on certain conditions (some say it might be best to use in the seed stage ). However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) In the Product-Led Era, your product is often the best driver of customer acquisition. So Freemium isn’t dead. What Is Freemium?

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User Testing Reporting Tools B2C Onboarding KPIs 98

Userpilot

FEBRUARY 3, 2023

In SaaS, onboarding is the key to not only converting free users into paid customers but also driving long-term loyalty. Here are the reasons you should care about it: Increase free to paid trial conversions If you offer a free trial , onboarding is where trial users get to experience your app for the first time.

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Onboarding KPIs Customer Experience User Testing Customer Feedback 98

Userpilot

OCTOBER 29, 2023

WTP helps SaaS companies choose optimum prices for their products to maximize profit. SaaS product teams also use it to prioritize features and evaluate the feasibility of new motions. A premium (reverse) trial is another method to increase customer perceived value. The metric is also used to predict customer churn.

Research Software 104

Research Software Feedback Software Analytic Tools User Testing 104

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? Most importantly, how does it benefit your SaaS business? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

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Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. SaaS go-to-market plans can be used in several use cases.

Research Software 94

Research Software Strategy Customer Experience User Testing 94

Userpilot

DECEMBER 22, 2023

This could be a CTA button prompting them to sign up for the free trial or a modal encouraging them to upgrade their plan based on their usage. Localize UX messages for different audiences The odds are that the user base of your SaaS product is spread all over the place. Then watch which performs the best.

Analytic Tools 104

Analytic Tools Feedback Software UX Data Visualization 104

Userpilot

FEBRUARY 18, 2022

If you’re like most SaaS founders, you’ve probably struggled to find the sweet spot in trial pricing. Companies with high revenue per user (RPU) and a low cost per lead (CPL) should consider a trial pricing strategy since it filters out unqualified leads while still offering an accessible price for prospects.

Feedback Software 52

Feedback Software User Testing Onboarding KPIs Customer Feedback 52

Userpilot

FEBRUARY 26, 2023

In this article, we compiled a list of questions for getting actionable feedback along with a few best practices for creating customer retention surveys. Best practices for creating customer retention survey: Segment your audience to ask audience-specific questions relevant to their experience.

Product Research 98

Product Research User Testing Feedback Software Customer Experience 98

Userpilot

OCTOBER 11, 2022

In SaaS, your target market will always consist of people with different needs that keep changing with time. Userpilot and Salesforce are the best tools you need to segment your leads effectively. This is most frequently used when a SaaS product has a rewards system. Lead segments: How to qualify leads based on activity?

Feedback Software 97

Feedback Software User Testing Data Visualization Customer Experience 97

Userpilot

JANUARY 28, 2022

The 3 best tools to use for your win-back campaigns are Mailchimp, ActiveCampaign, and Aweber. The customers could be those who signed up but never used it, those who left after a free trial, or former active users who went quiet. Win-back email campaign best practices. What are the 5 types of win-back emails?

Feedback Software 98

Feedback Software User Testing Customer Feedback Customer Experience 98

Userpilot

MARCH 23, 2023

Looking for the best NPS survey template to personalize? In this blog post, we’ll discuss different NPS survey questions and best practices to collect valuable feedback from your customer base. Want to see how it works in practice? Keep reading! Run A/B tests of your surveys to see which ones get better responses.

Product Research 96

Product Research User Testing Feedback Software Customer Feedback 96

Userpilot

DECEMBER 6, 2022

Measuring product usage analytics will enable you to make data-driven decisions that will help you to eliminate friction from the user experience and drive more engagement , improve customer satisfaction and convert more trial to paid users. Now the best part. Exposing freemium users to premium features is called a reverse trial.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 98

Userpilot

JANUARY 17, 2023

As it allows you to convert free trial users into paying customers, it unlocks upsell opportunities and drives long-term customer retention. If your SaaS offers a demo or a free trial, value realization can be the decisive moment when a user decides to convert into a paying customer. The reason is simple.

Feedback Software 98

Feedback Software Research Software Onboarding KPIs Customer Experience 98

Userpilot

OCTOBER 1, 2022

Remind users of their trial ending and upsell them to upgrade their account. Notification UX design best practices: Make notifications valuable by sending the right message to the right user at the right time. Carry out A/B testing on multiple notification design variations to find one that your users respond to best.

Customer Experience 98

Customer Experience User Testing User Experience Customer Feedback 98

Userpilot

JUNE 30, 2023

Which is the best AI writing assistant available for marketing and customer success teams in 2023? This article provides an overview of 19 popular AI content-writing tools that will help you create different content types, from in-app messages to long-form blog posts. There’s no simple answer to this question. Book the demo!

Feedback Software 98

Feedback Software Analytic Tools Research Software Data Visualization 98

Userpilot

OCTOBER 19, 2021

Although best known for its analytics , Pendo features two other toolsets that are of value to product marketing teams. These features are of excellent quality overall, but could be more user-friendly and lack NPS in the free trial. A quick look at Pendo's free trial.

Data Visualization 96

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 96

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Let’s jump in.

Feedback Software 97

Feedback Software Research Software User Testing Customer Feedback 97

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? Product growth specifically makes the product available for free. In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

FEBRUARY 7, 2023

In this article, we’re going to dive deep into the types of in-app messaging, five best practices, and four real-world examples from successful SaaS brands. Modals are great at attracting attention but, because they take up so much space, it’s best to use them scarcely to avoid being too intrusive.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

JANUARY 7, 2022

The majority of SaaS executives are so concerned with engineering and raising money that they don’t give enough thought to building a SaaS onboarding process. What are the benefits of an onboarding process in SaaS. Where does the onboarding process fit into other SaaS processes? 3 – Time to Value.

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Analytic Tools Feedback Software Onboarding KPIs User Testing 97