User Segment vs User Persona: What’s the Difference & How To Create Both in SaaS
Userpilot
NOVEMBER 22, 2022
User segment vs persona: what makes the two different from each other? While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. What is a user segment?
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