bpma ProductHub
OCTOBER 2, 2017
A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. It’s a real practitioners’ book, written by four Boston-based leaders in Product Management: C. The book is packed with examples and best practices. The book will be available in October.
Product Talk
AUGUST 4, 2021
It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. When I set out to write my book, I was focused on a specific opportunity : “I’m not sure what discovery tactics to use when.” And thus, I announced that I was in fact writing a book. That was a mistake.
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NextBigWhat
FEBRUARY 8, 2021
What makes an e-commerce company launch hardware products (like Kindle) or an infrastructural service (AWS) that has no relationship with the core business, yet goes on to become a market leader! This is where the book Working Backwards ( officially launching Feb 18th) makes its mark! What’s the biggest takeaway from the book?
Business of Software Conference
AUGUST 25, 2021
Book Review – Exponential – Azeem Azhar. I’ve been super-privileged to have just read an advance copy of Exponential , Azeem’s new book, published September 7. I’ve been super-privileged to have just read an advance copy of Exponential , Azeem’s new book, published September 7.
The Product Coalition
APRIL 3, 2024
Theodore Levitt’s ‘ Marketing Imagination ’ is a significant example of how to inspire innovation with a customer-centric mindset. In my last post I shared the visual notes from “Marketing Myopia” by Theodore Levitt. One of the books there was “The Marketing Imagination” written by the same author.
The Product Coalition
DECEMBER 29, 2021
This year I developed a new reading approach, in which I read several books in parallel, usually from different topics. Yes, there are four quotes instead of just one :) This book is my number one for this year, and I will defiantly read it a few more times as it changed the way I think about strategy. do yourself a favor and read it.
Userpilot
OCTOBER 6, 2023
In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Review stage (BoFu). It attracts people (who’d otherwise be strangers) to become your customers.
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