Userpilot

FEBRUARY 26, 2023

The customer success renewal playbook is central to keeping the incoming stream of recurring revenue flowing. Thanks to the subscription economy of SaaS companies, high customer retention is vital to staying afloat and enjoying growth. The renewal process begins immediately after a user signs up for your product.

Feedback Software 89

Feedback Software Analytic Tools Customer Experience Customer Feedback 89

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 93

Feedback Software Analytic Tools Data Visualization Customer Feedback 93

Userpilot

NOVEMBER 28, 2022

Interactive self-serve guides are getting popular for a good reason: customer service takes a lot of effort and careful planning, so any simplified way is welcome. To be effective with customer service, companies have to consider the product, audience, and the major channels customers like. What is customer self-service?

Feedback Software 94

Feedback Software Customer Experience Analytic Tools Embedded Analytics 94

Userpilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. Book the demo!

Analytic Tools 85

Analytic Tools Data Visualization Research Software Onboarding KPIs 85

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities. What is marketing data?

Data Visualization 94

Data Visualization Customer Feedback Customer Experience User Testing 94

Userpilot

MARCH 29, 2024

This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. TL;DR A conversion funnel leak is a point in the customer journey where potential customers drop out of the process before taking the desired action. Slow response to customer queries. Book a demo now to begin.

Data Visualization 96

Data Visualization User Testing Analytic Tools Feedback Software 96

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships.

Feedback Software 81

Feedback Software User Testing Customer Experience User Friction 81

Userpilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? TL;DR As the name suggests, SaaS account management is the process of managing customer relationships. Strategic account management increases customer lifetime value , drives up referrals and revenue, and reduces customer churn.

Feedback Software 83

Feedback Software Analytic Tools Product Research User Friction 83

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. What is a marketing funnel?

Feedback Software 94

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 94

Userpilot

JULY 7, 2022

How do you manage customer interactions across all aspects of your product and ensure users are happy and satisfied? It all begins by understanding your customers and the different ways they communicate. Positive customer interaction can reduce churn, and foster customer loyalty and referrals.

Feedback Software 90

Feedback Software Customer Experience Customer Feedback User Testing 90

Userpilot

NOVEMBER 1, 2022

Personalized customer service is a secret ingredient for improving customer engagement , retention, and loyalty. In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. 7+ customer service personalization strategies. Customers expect a personalized experience.

Data Visualization 94

Data Visualization Feedback Software Analytic Tools Research Software 94

Userpilot

OCTOBER 6, 2023

It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 100

B2B Analytic Tools Feedback Software Data Visualization 100

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. It can also help foster trust with customers and is cheaper to create and maintain than other forms of marketing like paid ads. Engaging content also increases their chances of developing a likeness for your brand.

Product Marketing 93

Product Marketing Marketing Research Software Feedback Software 93

Userpilot

NOVEMBER 20, 2022

Customer experience is so important for product growth and retention. Digitize customer experience to meet customers where they are – online. In this article, we’ll cover: What digital customer experience is and why you should do it. Important steps to digitize your customer experience.

Customer Experience 90

Customer Experience User Testing Customer Feedback Embedded Analytics 90

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The main benefits of creating a customer education program.

Education 91

Education User Testing Customer Feedback Customer Experience 91

Userpilot

MARCH 18, 2022

In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance. What is B2B marketing? B2B vs. B2C marketing.

B2B 100

B2B User Testing Research Software Analytic Tools 100

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.

Customer Communications 81

Customer Communications Feedback Software Research Software Analytic Tools 81

Userpilot

JUNE 7, 2022

Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. Have a pricing strategy that encourages users to engage with your product.

User Testing 52

User Testing Customer Experience Feedback Software Customer Feedback 52

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. What do successful companies do to drive growth

Feedback Software 96

Feedback Software Analytic Tools Research Software Data Visualization 96

Userpilot

FEBRUARY 21, 2022

What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. Is it similar in any way?

Research Software 93

Research Software Feedback Software Onboarding KPIs Product launches 93

Userpilot

DECEMBER 3, 2022

TLDR; UX design includes all of the elements a user encounters when interacting with your brand online. User experience is important because good UX gives you a competitive advantage, leads to more positive interactions , and increases your conversion rate. Collect customer feedback with in-app surveys.

Feedback Software 95

Feedback Software Research Software Analytic Tools User Testing 95

Userpilot

AUGUST 16, 2022

Case study experiments. You and your team decide it’s time to implement the campaign, and you spend so much money and time on turning this strategy into real-life actions only to see that your potential customers are not responding well to the campaign. This way, you can see how users engage with your UI patterns.

Research Software 95

Research Software Feedback Software Analytic Tools Customer Experience 95

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue. A value-added product is enhanced with additional features or characteristics to make it more convenient or helpful to customers.

Feedback Software 89

Feedback Software Research Software User Testing Product Research 89

Userpilot

NOVEMBER 1, 2021

If you've ever heard the term "user onboarding " and felt confused as to what it meant, you're not alone. User onboarding is synonymous with educating your customer to get the most out of your product. Educating a customer about your product is just like learning in real life.

Onboarding KPIs 94

Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 94

Userpilot

JUNE 29, 2023

There’s an important distinction between documentation intended for your end users, and the more technical docs leveraged by developers and software architects. Great user documentation brings many benefits : it can help boost product adoption , improve customer retention and satisfaction , and reduce the burden on your support team.

Document 86

Document Analytic Tools Feedback Software User Testing 86

Userpilot

JANUARY 14, 2022

Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions. User Engagement Rate Calculation.

Analytic Tools 92

Analytic Tools Data Visualization Feedback Software Customer Feedback 92

Userpilot

NOVEMBER 17, 2021

2,000+ customers. By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. But gaining acceptance from the market and acquiring customers is the bigger challenge. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360.

Customer Experience 90

Customer Experience User Friction Enterprise Document 90

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue.

Feedback Software 95

Feedback Software Research Software Reporting Tools Onboarding KPIs 95

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

ProductPlan

OCTOBER 1, 2019

No business can survive without their customers. While the company pursues metrics and objectives without considering the customers’ interests, they may negatively impact the customer experience. Customer centricity aims to always keep the customer top of mind. Why is customer centricity important?

User Testing 50

User Testing Customer Feedback Customer Experience User Friction 50

Userpilot

FEBRUARY 25, 2021

But to succeed, you have to get the right message out, at the right time, and to as many people as you can who fit your customer persona. Source: Userpilot-test which messaging works best for each of your segments with custom welcome screens! You need to cover with your content all organic searches related to your brand name.

Research Software 66

Research Software User Testing Outbound Marketing 66

Userpilot

OCTOBER 29, 2020

Working on website copy and feature landing pages, FAQs, sales and Customer Success enablement assets, feature launches, communicating product updates… This range of responsibilities is what makes defining the role a bit complicated. Case studies showing how existing users have achieved success with your product.

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 97

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? TL;DR A message map is a document outlining what and how the organization should communicate with customers, aimed at helping teams articulate a clear and consistent message about the product. Book the demo!

Messaging 77

Messaging User Testing Research Software Analytic Tools 77

Userpilot

MARCH 16, 2023

Landing pages need to account for their intended audience, whether that’s enterprise customers who need more information or gamers that want high-speed software. Link to case studies, customer successes, or user testimonials to prove that your product is worth signing up for. Demo video. Contact form.

Feedback Software 89

Feedback Software Reporting Tools Embedded Analytics User Friction 89

Userpilot

SEPTEMBER 4, 2023

Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. New customer segments – Blue ocean strategies unlock demand from demographics outside existing industry segments. Imitation is difficult due to new capabilities and branding.

Analytic Tools 65

Analytic Tools Data Visualization Feedback Software User Testing 65

Userpilot

SEPTEMBER 4, 2023

Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. New customer segments – Blue ocean strategies unlock demand from demographics outside existing industry segments. Imitation is difficult due to new capabilities and branding.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52