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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

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Announcing a brand new approach to our product management course (next batch starts Sep)

NextBigWhat

We launched the first cohort of the product management course last year, did a bunch of experiments on the content, format and the process – ranging from offline-only course, online-only, recorded to live sessions and we are now happy to have found the high impacting format + content + process. . Get Brochure.

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Why We Partnered With Pavilion to Share Product Marketing Expertise

Innovatemap

It starts with product marketing. A valuable role at companies of all sizes, product marketing translates features and benefits into value statements that buyers want and understand. As more products enter the market, the demand for product marketing grows.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 101
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Group Product Manager vs. Principal Product Manager: What’s The Difference?

The Product HQ

In this article, we outline the differences between a group product manager and a principal product manager, while exploring in detail the responsibilities, salaries, skills, career path trajectory, and certifications for each role. Group Product Manager vs. Principal Product Manager: What Do They Do?

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Customer Education Examples to Ensure User Growth in SaaS

Userpilot

A successful customer education program can be woven into your product marketing efforts. Consider some examples: Guide new users with an onboarding checklist to adopt the product or service. Onboarding checklists are a great way to drive customer adoption by ensuring new users discover important product features early on.

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Product Management Resources: All you need in your first 90 Days as a Product Manager

Userpilot

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Best podcasts for product people. Produt Drive Conference.