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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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Your Ultimate Guide to B2B Loyalty Programs [With Examples]

Userpilot

The Salesforce Partner Program supports and rewards partners with training, certification, and resources, using tiered memberships to encourage continuous engagement and growth. B2C programs gather consumer preferences and shopping behavior data to optimize marketing strategies. Here is how to do it.

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The Ultimate Conversation Design Course Guide

UX Planet

The last time I personally recommended learning resources— let’s just say a few brands weren’t particularly enthusiastic I left them off the list. Inga’s list in particular was the Medium blog post I would reference multiple times a week. CxD Certification Courses: The Bootcamps ? But that’s not how it works.

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How to Improve Customer Retention: 20 Actionable Strategies

Userpilot

Foster an online brand community to increase loyalty and create competitive advantages. The term can also refer to a business strategy aimed at building long-term relationships with customers and strengthening their loyalty. Webinars and certification courses can also drive customer acquisition. That’s not all.

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Customer Advocacy: How to Turn Loyal Customers Into Advocates and Drive Product Growth

Userpilot

There is nothing more important to a brand than making its customers happy. While customer satisfaction is essential to brand success, taking proactive measures toward turning these satisfied customers into advocates is key to business growth. Encourage loyal customers to become brand advocates and offer incentives for their efforts.

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How to Scale Customer Success with Digital Customer Education

Gainsight

According to the 2023 Gartner® Market Guide for Customer Success Management Platforms , “To scale CSM practices across different customer segments and product types, the platform must be able to support tech-touch or low-touch models driven through data-driven automation. Certifications. What’s Digital Customer Education?

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Digitization of Customer Experience: 15 Best Practices For Managing Digital CX

Userpilot

Digital customer experience references the part of the journey that’s experienced virtually in digital channels, such as mobile app experiences, website browsing, social media interactions, etc. It’s the sum of a customer’s digital interactions with your brand. What is digital customer experience?