Userpilot

APRIL 30, 2024

Customer feedback can be a goldmine of valuable insights for SaaS companies seeking growth. But how does one actually go about collecting feedback , prioritizing it, and using it to make key product decisions? Meagan Glenn , Senior Program Manager (Success and Product) from Lavender lays it out for us in this interview.

User Testing 84

User Testing Customer Feedback Feedback Software Data Visualization 84

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Also, heavily use View Users to reach out to power users and get feedback/ customer stories for marketing content. With the right tools, even small, resource-constrained teams can ensure every product rollout goes as smoothly as possible.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

MARCH 25, 2024

Product tours are very common in SaaS products. However, not all product tours are created equal: many companies fail to realize their full potential. We also show you a few good product tour software tools. Use product tours to remove friction in the user journey discovered through product analytics.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 88

Feedback Software Analytic Tools Research Software Software Review 88

Userpilot

MAY 2, 2024

Implement a retention dashboard to track vital metrics across user segments. As they become brand advocates, they promote your product via WOM, which is by far the most effective marketing channel. To encourage them to continue doing business with the company. This makes it easier to plan and budget.

Data Visualization 86

Data Visualization User Testing Customer Feedback Analytic Tools 86

Userpilot

FEBRUARY 25, 2024

Reducing friction helps increase product adoption and improve free-to-paid conversion rates. It also enhances customer experience and boosts customer satisfaction , which are priceless for reducing churn and building brand loyalty. Customers are less likely to churn when they experience fewer difficulties in using a product or service.

Data Visualization 81

Data Visualization Analytic Tools Research Software User Friction 81

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. This saves companies valuable time and resources. Supporting tech.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 97

B2B User Testing Research Software Analytic Tools 97

Userpilot

MARCH 29, 2024

Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools. Use social proof to build brand authority. Reasons for funnel leaks at the top: Wrong target audience.

Data Visualization 93

Data Visualization User Testing Analytic Tools Feedback Software 93

Userpilot

OCTOBER 20, 2023

However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Social media mention/reach reporting dashboard.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. The process grants valuable customer insights companies can leverage.

Data Visualization 80

Data Visualization User Testing Analytic Tools Customer Feedback 80

Mixpanel

DECEMBER 15, 2023

Someone can build the perfect dashboard, but if they can’t answer the question, “Is this data accurate?” Since companies are already dedicating resources to maintaining quality in their data warehouse, it naturally follows to activate that data in a downstream analytics tool. nothing matters after that. Try it for free.

Data Visualization 59

Data Visualization Analytic Tools Customer Feedback Events 59

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. How large is your company?

Data Visualization 75

Data Visualization Product Research Research Software Analytic Tools 75

Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. They typically ask users to rate their likelihood of recommending the company or brand to a friend on a scale of 0-10 (like in the screenshot below). Example of a CES survey.

Feedback Software 72

Feedback Software Analytic Tools Research Software Data Visualization 72

Userpilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. These companies can leverage the insights to drive value for themselves and their customer’s business.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Research Software 85

Userpilot

OCTOBER 20, 2022

Why is NPS crucial for SaaS companies? It’s no surprise that the NPS metric is widely used by all solid SaaS companies. NPS feedback gives you an overview of customer loyalty as well as how satisfied customers are with your brand. Negative reviews from detractors can be very damaging to your product and brand image.

Feedback Software 93

Feedback Software Analytic Tools Research Software User Testing 93

Userpilot

APRIL 18, 2023

It’s crucial to listen to the voice of the customer and let their feedback guide your company’s growth and sustainability. The 4 types of customer satisfaction surveys are Net Promoter Score (NPS) surveys, customer satisfaction score (CSAT) surveys, customer effort score (CES) surveys, and product-market fit (PMF) surveys.

Customer Feedback 80

Customer Feedback User Testing Customer Satisfaction Customer Experience 80

Userpilot

SEPTEMBER 29, 2022

It highlights the benefits of the product and its advantages for the prospective customer. Higher value translates into more customers, higher retention, and stronger brand loyalty. Absolute value describes how well the product satisfies user needs, while relative value depends on how it compares to competitors.

User Testing 89

User Testing Product Research Feedback Software Analytic Tools 89

Userpilot

MAY 5, 2022

Brand loyalty-based: target the loyal fans of your brand (market an upgrade or exclusive offers). Micromarketing vs niche marketing. Niche marketing on the one hand involves segmenting your customers into niches based on several characteristics like behavior , age, job title, type of company they work for, etc.

Research Software 91

Research Software User Testing Customer Experience Data Visualization 91

The Product Coalition

JULY 28, 2020

Having a well-built Product function offers business startups the advantages such as setting up of business objectives, targeting markets to deliver measurable products and services, and prioritizing the goals of the company. Analysis of Share of Voice (how consumers perceive the product) 4.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Userpilot

FEBRUARY 22, 2024

TL;DR Customer retention is a measure of a company's ability to keep its customers over a period. Use the customer retention formula [(E-N)/S] x 100 to calculate the rate at which your company retains customers. Your customer retention rate should growth stage of your company and the industry it is in.

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Intercom, Inc.

FEBRUARY 13, 2020

Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way. about why we shouldn’t fear automation in the workplace. billion to $3 billion.

Research Software 181

Research Software Marketing Data Visualization Customer Experience 181

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. When implemented effectively, it transforms businesses.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Userpilot

FEBRUARY 7, 2023

In this article, we’re going to dive deep into the types of in-app messaging, five best practices, and four real-world examples from successful SaaS brands. In-app messages are used to engage with users as they use the product, while push notifications are used to draw user attention back when they aren’t using the product.

Feedback Software 94

Feedback Software Analytic Tools Customer Experience User Testing 94

Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. They typically ask users to rate their likelihood of recommending the company or brand to a friend on a scale of 0-10 (like in the screenshot below). Example of a CES survey.

Feedback Software 52

Feedback Software Analytic Tools Research Software Data Visualization 52

Userpilot

JULY 31, 2023

In this article, we discuss Pendo’s use cases, main features, pricing, limitations, and how it can help your product grow. TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams. Pendo dashboard. Segment users and deliver personalized product experiences.

Data Visualization 79

Data Visualization Analytic Tools Feedback Software Reporting Tools 79

Usersnap

NOVEMBER 17, 2022

As a SaaS company your product managers need to know whether what they’re releasing is useful and valuable to users, or if they should change direction completely. This information must find its way into your customer database and be available for everyone in the company. You can compile all the forms in your HubSpot dashboard.

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Embedded Analytics 52

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It creates the setting for the product and places it in the minds of the customers.

Research Software 95

Research Software Feedback Software Analytic Tools Positioning 95

Mixpanel

JANUARY 12, 2023

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

The Product Coalition

MAY 3, 2020

As the founder and manager of a personal brand myself, I can’t emphasize the need for these tools enough. This brand is still at a budding stage, but I was literally walking on air during my experience with their 14-day free trial period. Also, the product tours, chat-bot, and support materials came in very handy.

Research Software 88

Research Software Reporting Tools Startups Customer Experience 88

Userpilot

JANUARY 30, 2023

Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. But what are some product adoption examples you can learn from? That's why we've compiled multiple examples of successful companies nailing product adoption across the entire user journey.

User Testing 85

User Testing Feedback Software Research Software Onboarding KPIs 85

Userpilot

JANUARY 20, 2022

Obviously, we’re not advocating that you copy the rest of the market outright, but every creative person throughout history has taken inspiration from their peers. Here at Userpilot, we see a lot of tooltips every day, thanks to the hundreds of SaaS companies that we work with. So why should your onboarding be any different?

Onboarding KPIs 89

Onboarding KPIs Data Visualization Customer Experience User Friction 89

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 87

Feedback Software Analytic Tools Research Software Customer Experience 87

Userpilot

NOVEMBER 21, 2022

They also work with the customer success team on product onboarding to drive adoption. To add value to the product, they collect and analyze user feedback and track product usage. On average, a product launch manager earns around $138,000. These are basically the best channels to promote the product and attract users.

Product launches 89

Product launches Product Research User Testing Research Software 89