Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

The Product Coalition

AUGUST 6, 2020

As a Senior Solutions Consultant at Mixpanel , I speak with a lot of different organizations across sectors?—?and about their product and marketing analytics strategy. Frequently asked question: Which marketing channels are driving the most engaged users? and at various levels of maturity?—?about

Data Visualization 105

Data Visualization Analytic Tools Consulting User Testing 105

The Accidental Product Manager

JANUARY 22, 2024

Copycats can only be stopped if other people stop selling them Image Credit: [cipher] The goal of every product manager is to create a popular product that our customers want to purchase. This can cause all sorts of problems for product managers. These copycat brands are sold by Freedom Moses, Mephisto, Naot and Viking Sandals.

Product Management 73

Product Management Product Manager Management Management 73

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Accidental Product Manager

NOVEMBER 9, 2020

Botox product managers now have to face new rivals Image Credit: Leslie Nguyen. Good news for product managers – nobody likes to get old! What this means for product managers is that there is a huge market for products that will allow us to avoid looking like we are getting older. Who wouldn’t want that?

Marketing 89

Marketing Product Management Product Manager User Testing 89

The Accidental Product Manager

SEPTEMBER 25, 2023

Advertising only works if your customers see it Image Credit: Nick Amoscato Every product manager wants to be responsible for a successful product. The DTC companies look especially promising to product managers in traditional media, such as television. For some DTC product managers, diversification is partly about protection.

Advertising 73

Advertising Product Management Product Manager Management 73

The Accidental Product Manager

FEBRUARY 12, 2024

The Peloton product managers were unable to predict the future Image Credit: Phillip Pessar How great would it be to be a product manager who was responsible for a very popular high priced exercise bike? This is the position that the Peloton product managers found themselves in just before the pandemic hit. However, it didn’t.

Product Management 73

Product Management Product Manager Management Management 73

The Accidental Product Manager

MARCH 7, 2022

If you were a product manager who worked at Amazon you would be under a great deal of pressure to find ways for the company to make more money. The Amazon product managers are on the hunt. However, the problem that the Amazon product managers have run into is that few others have followed them. The Cost Of Luxury.

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Product Management Product Manager User Testing Management 123

The Accidental Product Manager

OCTOBER 16, 2023

Finding counterfeits is half the battle Image Credit: cce Just imagine if you were a product manager who was responsible for a very popular product. As a product manager part of your job would be to put a stop to this kind of thievery. Once this is done, the worker opens an app and selects a brand from a list.

Artificial Inteligence 73

Artificial Inteligence Product Management Product Manager Management 73

The Product Guy

DECEMBER 15, 2019

The Product Management Awards (#TPMAS) are the leading international award honoring excellence in Product Management. Jenna Gaudio is the Vice President of Product Management at Vydia, the award-winning tech company empowering content creators and their teams. The Best Product Consultant. Jenna Gaudio. ?Jenna

Technical Advisors 148

Technical Advisors Analytic Tools Product Management Product Manager 148

The Accidental Product Manager

JANUARY 29, 2024

Auto product managers believe that software will control the future Image Credit: JC As product managers, we are generally fairly focused on what we need to do to make our product become a success. However, some auto product managers are starting to realize this. These product managers have big dreams.

Download 73

Download Product Management Product Manager Automotive 73

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Communication Clear communication is one of the most important traits of being a solid Product Marketing Manager.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

The Accidental Product Manager

SEPTEMBER 27, 2021

Seltzer is taking over the drink market Image Credit: sarahriceNC. Consumer’s desire for this beverage is causing seltzer product managers to scramble to meet the needs of their customers. It turns out that the seltzer product managers have really been doing their job. The market for sparking water is huge.

Marketing 65

Marketing Branding Customer Experience Consulting 65

NextBigWhat

AUGUST 2, 2019

We launched the first cohort of the product management course last year, did a bunch of experiments on the content, format and the process – ranging from offline-only course, online-only, recorded to live sessions and we are now happy to have found the high impacting format + content + process. . Siddhartha, Product Manager (Mobisy).

User Testing 94

User Testing Branding Feedback Software Customer Experience 94

The Accidental Product Manager

SEPTEMBER 4, 2023

For the past few years the product managers at the big drug store chains have been struggling. What these product managers need is a new way to get people to want to come to their stores. The product manager’s goal is to make customers just as likely to stop in for medicine, consultations and lab tests as a candy bar.

Product Management 73

Product Management Product Manager User Testing Management 73

The Accidental Product Manager

MARCH 9, 2020

Amazon Product Managers are starting to sell food products Image Credit: MIKE. The product managers over at that very, very successful company called Amazon are now facing a new challenge. The Amazon product managers are not showing up to sell groceries with empty pockets. We should all have such problems. The Power Of Prime.

Marketing 65

Marketing Product Management Product Manager Management 65

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Accidental Product Manager

FEBRUARY 26, 2024

The goal is to sell more cars, perhaps software is the key Image Credit: rakyan ‘boyan’ tantular Product managers know that if we want to sell more of their product, we need to find ways to make the product more appealing to our customers. The product managers at Jeep believe that software is the core of their product.

Product Management 73

Product Management Product Manager Artificial Inteligence Software Engineering 73

The Accidental Product Manager

DECEMBER 18, 2023

As the number of senior computer users continues to grow, this is opening a brand-new market that product managers are trying to determine how best to fill. Tech Creates New Product Opportunities Product managers realize that some tech savvy is required for the activities of daily living.

Technical Review 73

Technical Review Product Management Product Manager Product Research 73

The Accidental Product Manager

FEBRUARY 5, 2018

Is Offering Private Label Brands A Good Move For Amazon? The product managers over at Amazon are under pressure to make more money all the time and it turns out that selling food does not leave a lot of room for finding ways to make more money – milk costs what milk costs. What Are Private Label Brands? Lots of food. In the U.S.

Branding 56

Branding Advertising Reporting Tools Customer Experience 56

The Accidental Product Manager

OCTOBER 31, 2022

So here’s a classic problem that product managers are faced with all the time: you are responsible for an established product. What can a product manager do to breathe life back into an existing product? So just imagine if you were a product manager over at General Mills. Time has passed. The Problem With Old Products.

User Testing 65

User Testing Product Management Product Manager Management 65

The Accidental Product Manager

FEBRUARY 19, 2024

TicTok product managers have to deal with new rivals Image Credit: HS You Is there any app that is hotter than TicTok? This would be a great product manager job to have. Along with TicTok’s success has come a wrath of brand new competitors. The TikTok product managers are also expanding from their short-form underpinnings.

User Testing 73

User Testing Product Management Product Manager Product Research 73

The Accidental Product Manager

AUGUST 7, 2023

Clearly, for the product managers who promote musicians this was a major setback. However, product managers are never stopped for long and virtual concerts that were delivered online were then quickly created. That has helped artist product managers to zero in on their superfans. What is A “Superfan”?

Product Management 65

Product Management Product Manager Management Management 65

Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing. There are P1s and P2s.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? By the look on the face of the product manager asking me, she didn’t want a canned answer; she was looking for a reason to believe, to rekindle her energy. So I did what every well-trained consultant knows to do — I asked a question. How should I respond? To generate profit?

Weak Development Team 133

Weak Development Team Customer Experience Technical Review Customer Feedback 133

The Accidental Product Manager

JUNE 13, 2022

Ad product managers think that they have found a new market Image Credit: United Nations Development Programme. Advertising product managers are always looking for the next “big thing” The advertising market has its ups and downs as customer’s needs, wants, and moods change seemingly overnight.

Customer Experience 65

Customer Experience Advertising Product Management Product Manager 65

Userpilot

MARCH 8, 2022

of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

The Accidental Product Manager

DECEMBER 12, 2022

Product managers are taking a different approach to vaping Image Credit: Lindsay Fox. It’s currently a tough time to be a product manager for vaping products in the U.S. Some vaping product managers think that they may have a way out of this quandary. So far this has been good for product manager resumes.

Product Management 65

Product Management Product Manager Research Software Government 65

Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. New in – Best New Product Management Books in 2021. Product Management Books #1 – Continuous Discovery Habits [NEW! ].

Books 98

Books Research Software Feedback Software Analytic Tools 98

The Accidental Product Manager

MARCH 8, 2021

The LaCroix product managers have to deal with new rivals Image Credit: Mike McCune. The leader in this market category was a brand called LaCroix. The LaCroix product managers did very well for a long time. The leader in this market category was a brand called LaCroix. The Cost Of Being Too Popular.

Product Management 73

Product Management Product Manager User Testing Management 73

Alchemer Mobile

MAY 7, 2020

Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. mParticle is the customer data platform for brands leading the CX revolution. Supporting tech.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

The Accidental Product Manager

SEPTEMBER 11, 2023

NASCAR product managers try to attract a new fan base Image Credit: roger blake So when I say “NASCAR” to you, what do you think of? This group was valued as the most brand-loyal consumers in all of sports. The problem that the NASCAR product managers are facing is that fans warmly nostalgic for Old Dixie are aging out.

Product Management 73

Product Management Product Manager Product Research Technical Review 73

The Accidental Product Manager

OCTOBER 1, 2018

Apple’s share of the movie market has been falling lately Image Credit: So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies. However, things are starting to change for the Apple product managers. What’s a product manager to do? Since then, things have changed.

Marketing 72

Marketing Product Management Product Manager Entertainment 72

The Accidental Product Manager

MAY 16, 2022

Surprise, surprise, it turns out that the market for baby products is huge. One of the biggest players in this market is a company that we have all probably heard of: Johnson & Johnson (J&J). However, lately their market share in this critical market has been decreasing. New brands such as Honest Co.,

Product Management 65

Product Management Product Manager Management Management 65

The Accidental Product Manager

MARCH 6, 2023

The ease of doing this is one of the challenges that product managers are facing these days. Online product managers realize this and they are currently looking for ways that they can stand out from among all of the other sellers who are online. Since it is so easy to do, everyone seems to be doing it.

User Testing 65

User Testing Product Management Product Manager Advertising 65

PMLesson's Ace the PM Interview

FEBRUARY 4, 2019

Suzanne Abate is the co-founder of The Development Factory and online PM community, 100 Product Managers. In this Path to PM blog post, Suzanne and I discuss the "why" of PM interviewing, and how to break into product management. How did you break into product management as your first career?

Consulting 72

Consulting Customer Experience Web Development Web Developers 72

The Accidental Product Manager

APRIL 26, 2021

There are a bunch of brand new companies that seem to have shown up overnight who are now all vying to deliver food to our houses. Not wanting to get left behind in this booming market, Amazon has decided to roll out their own food delivery service. What are the Amazon product managers doing wrong?

Reporting Tools 118

Reporting Tools Product Management Product Manager Management 118