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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

TL;DR Customer retention is the ability to keep your customers actively using their products. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. Here are 10 tactics to try.

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SaaS UX Design: 18 Best Practices

Userpilot

TL;DR SaaS UX design is a process of creating a smooth and pleasant user experience for SaaS products. A well-crafted UX design increases customer satisfaction, improves user engagement, minimizes friction and churn, and improves customer retention.

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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

TL;DR Customer retention refers to the strategies and tactics used to build strong customer relationships and encourage them to continue using the product. Retention is vital for reducing overheads, increasing profitability, and fostering customer loyalty. It’s linked to positive WOM and reduced customer acquisition costs.

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Digitization of Customer Experience: 15 Best Practices For Managing Digital CX

Userpilot

It’s the sum of a customer’s digital interactions with your brand. On the other hand, customer experience as a whole refers to all customer encounters, both online and offline. Offer contextual help with tooltips , modals , and checklists that guide users on how to achieve value with your product.

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What is User Engagement Analysis? Top 9 Metrics to Track

Userpilot

TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested. Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages.

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17 SaaS Customer Success Best Practices to Improve Customer Retention

Userpilot

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

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Product Funnel: What Is It and How to Create One?

Userpilot

A well-designed product funnel enables teams to evaluate and optimize their marketing strategy for more targeted and personalized customer engagement. It also helps organizations improve conversion rates and create a positive customer experience leading to higher satisfaction and loyalty. Congratulations!