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June BOM: Positioning

Pragmatic Marketing

June’s Box of the Month is positioning. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems. For a full list of relevant articles, webinars and blog posts, check out our Box of the Month page.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. Unless necessary, don’t put a price tag on the webinars; just gate the entry with a lead collection form. How Clearcalcs improved user activation with Userpilot.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Webinars play an important educational role. They allow companies to reach broad audiences and increase brand awareness. Most companies use all 3 strategies to some extent.

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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

It’s linked to positive WOM and reduced customer acquisition costs. Host webinars with guest experts to educate customers and attract new prospects. Encourage positive word-of-mouth through referral programs. As they become brand advocates, they promote your product via WOM, which is by far the most effective marketing channel.

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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

According to Microsoft's Global State of Customer Service 2019 report, “90% of respondents indicated that customer service is important to their choice of and loyalty to a brand.” Being able to gracefully answer your customer in a timely and supportive way will bring more positive reviews, new customers, and increase retention and growth.

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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. Educational webinars showcase new ways to leverage the product, fostering an engaged user community and generating new leads.

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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding. Sign up for Userpilot’s engaging webinar series here.