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Segmenting Onboarding Messages: How to Send Targeted Messages for SaaS [+ Examples]

Userpilot

Are you struggling with segmenting onboarding messages for your customers? So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. Webinars help boost feature adoption and re-engage customers by highlighting important features and finding improvement areas.

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June BOM: Positioning

Pragmatic Marketing

June’s Box of the Month is positioning. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems. For a full list of relevant articles, webinars and blog posts, check out our Box of the Month page.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. Unless necessary, don’t put a price tag on the webinars; just gate the entry with a lead collection form. How Clearcalcs improved user activation with Userpilot.

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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. Educational webinars showcase new ways to leverage the product, fostering an engaged user community and generating new leads.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Webinars play an important educational role. They allow companies to reach broad audiences and increase brand awareness. Most companies use all 3 strategies to some extent.

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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding. Sign up for Userpilot’s engaging webinar series here.

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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

It’s linked to positive WOM and reduced customer acquisition costs. Host webinars with guest experts to educate customers and attract new prospects. Encourage positive word-of-mouth through referral programs. As they become brand advocates, they promote your product via WOM, which is by far the most effective marketing channel.