Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

Data Visualization 88

Data Visualization Product Research Research Software Analytic Tools 88

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 104

B2B User Testing Research Software Analytic Tools 104

Mixpanel

APRIL 18, 2024

This is why go-to-market (GTM) teams play a large role in B2B rollouts, whether it’s running training with their account teams or answering basic support questions. We have a wide range of user types, from marketers to engineers to product managers and more. B2B launches are very much a cross-functional effort.

Data Visualization 94

Data Visualization B2B User Testing Customer Feedback 94

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. Funnel analysis helps teams understand user interactions with the brand and the product at different touchpoints so that they can optimize the customer journey to drive business results and create a better customer experience.

Data Visualization 94

Data Visualization Analytic Tools Customer Experience Feedback Software 94

Userpilot

APRIL 19, 2024

To calculate Net Promoter Score , you need to subtract the percentage of detractors (score 0-6) from the percentage of promoters (score 9-10), with passives (score 7-8) excluded from the calculation, making it a clear indicator of customer sentiment towards a brand. Get a Userpilot demo now to create your own NPS dashboard.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

Userpilot

JANUARY 16, 2024

Building an effective review funnel that converts is pretty straightforward, but brands can get lost on its value. This article discusses how you can build the perfect review funnel that influences product growth and attracts a consistent stream of positive online reviews on your website or third-party platforms. Look no further!

Feedback Software 104

Feedback Software Analytic Tools Data Visualization Systems Review 104

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Reporting Tools 93

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Mobile in-app feedback tools & solutions. Unify data and simplify partner integrations with enterprise-class security and reliability.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 97

Feedback Software Analytic Tools Research Software Software Review 97

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 96

Feedback Software Analytic Tools Research Software Customer Experience 96

Userpilot

NOVEMBER 30, 2022

These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference. The 7 Laws of Go-To-Market. Product Go-To-Market (GTM) strategy is a plan of how to promote and sell the product to achieve the best results.

Feedback Software 98

Feedback Software User Testing Data Visualization Onboarding KPIs 98

Alchemer Mobile

MAY 19, 2021

mParticle is the customer data platform for brands leading the CX revolution. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Mobile in-app feedback tools & solutions. Unify data and simplify partner integrations with enterprise-class security and reliability.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. But what does the average “SaaS Product Marketing Manager Role” entail?

Analytic Tools 89

Analytic Tools Onboarding KPIs Research Software Product Marketing 89

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

MARCH 7, 2024

Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages. Customer engagement is a broader term encompassing the whole relationship between a brand and its target audience across all touchpoints and channels, not just within the product.

Analytic Tools 102

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 102

Lenny Rachitsky

APRIL 23, 2024

These operators have a track record of significant impact and rave reviews from their colleagues, at well-loved brands like Asana, Calendly, Canva, Dropbox, Linktree, Ramp, and Wiz. The team was optimizing traffic coming from paid marketing channels because they’ve historically converted better.

User Testing 89

User Testing Data Visualization Customer Feedback Customer Experience 89

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. Evaluate the impact of your product and marketing strategies in increasing customer satisfaction.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

OCTOBER 21, 2022

Looking for customer relationship management examples to inspire your brand? Marketing automation. The 3 types of CRM systems: Collaborative CRM: Aligns business activities and facilitates collaboration between marketing, customer support, and sales teams. This article shows you eight examples and lessons to learn from each.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Reporting Tools 97

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? Poor product-market fit. Ineffective marketing/poor marketing strategy. Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools. Wrong acquisition channels.

Data Visualization 103

Data Visualization User Testing Analytic Tools Feedback Software 103

Reveal

DECEMBER 2, 2022

With white-label analytics , your customers get access to dashboard/reporting customized to your current applications experience. White-labeling is the ability that most analytics vendors nowadays offer, which allows customers to match the branding in your current application. Custom dashboard and reporting capabilities.

Data Visualization 94

Data Visualization Analytic Tools Reporting Tools Customer Experience 94

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Brand mentions to learn about user’s preferences, honest dislikes, and suggestions for improvement.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Research Software 93

Userpilot

DECEMBER 22, 2023

Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. When writing microcopy for your UI, use a consistent tone of voice and style to create a sense of reliability and professionalism and to reinforce your branding.

Analytic Tools 104

Analytic Tools Feedback Software UX Data Visualization 104

Userpilot

NOVEMBER 24, 2022

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? The goal of any traditional or digital marketing strategy is product growth. The RACE framework is a four-step marketing framework. What is a RACE marketing model?

Feedback Software 98

Feedback Software Analytic Tools Framework Onboarding KPIs 98

Userpilot

FEBRUARY 28, 2024

Analytics dashboards are the best way to monitor metrics that track each stage of the customer path. Analytics tools with custom dashboards are the best way to quickly monitor these metrics at a glance so you don’t impulsively act solely based on old/inaccurate data. How do you track each stage of your customer path?

Analytic Tools 100

Analytic Tools Data Visualization Customer Experience User Testing 100

Userpilot

JULY 17, 2023

Implementing data analytics can increase engagement, reduce friction , aid personalization, and improve marketing efficiency. By looking at customer experience analytics, you’ll be able to use these valuable insights to make data-driven decisions instead of relying on your product marketing strategy alone.

Data Visualization 98

Data Visualization Customer Experience Analytic Tools Customer Feedback 98

Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. Build user trust with social proof Building user trust with social proof is a great way to reassure users that others have had positive experiences while using your SaaS product.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

APRIL 22, 2024

A customer sentiment dashboard is a great way to visualize customer feedback and see what users love (or hate) about your product. TL;DR A sentiment analysis dashboard typically integrates information from multiple data sources, such as social media posts, customer reviews, survey responses , and customer service chats.

Data Visualization 84

Data Visualization Dashboard Customer Feedback User Testing 84

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. Managing churn and customer retention , making sure that users stay with the brand as much as possible. Churnzero dashboard. But what strategies work?

Analytic Tools 83

Analytic Tools Feedback Software Research Software Customer Experience 83

Userpilot

MARCH 14, 2024

You can use customer analytics to create targeted marketing campaigns, inform product development, and reduce churn , among other things. Book a demo and see how Userpilot helps SaaS brands like yours to understand in-app behavior, generate customer insights, and deploy solutions to improve customer engagement.

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Customer Experience 102

The Product Coalition

JUNE 28, 2020

Lagos was faithful to me after my compulsory service year (NYSC) in 2018, I was hired by a new marketing agency as a Digital Marketing Executive. We had just signed up a travel brand that requires us to do something entirely different from what we’ve experienced with some of our real estate brand. Let’s start building ??

Data Visualization 131

Data Visualization Technical Review Software Review Product Management 131

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Five funnel examples to extract actionable insights: Marketing and sales funnel. This lets product managers and marketers track how users progress through each stage. Identify drop-off points from the report.

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Reporting Tools 102

Userpilot

FEBRUARY 26, 2024

This means that its dashboards can only show you engagement metrics for content and experiences you’ve built within the Lou Assist platform rather than actual product analytics. International Users : Those with an international user base will be better served by other adoption platforms on the market.

Data Visualization 52

Data Visualization Embedded Analytics Analytic Tools Customer Experience 52

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

MARCH 4, 2021

Here are some sobering facts: Market research experts Dimensional Research asked consumers which factors impact their level of trust in companies the most. With so much customer feedback software on the market, it’s important to take a step back and establish your key decision-making criteria before testing out different tools.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98